Blog

Welcome to the Virteom Blog!
Here we post thoughtful meanderings, and all the neat things we do day-to-day with our customers.

 

Should What You Share Differ on Social Media Sites?

By Admin
May 09, 2017 Category • Social Media

Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Lets break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around

11 Questions to Ask When Getting Ready to Write Valuable Website Content

By Admin
April 25, 2017 Category • , General

Where do I start? What do I write about? Need to write for your website but find yourself asking these questions as you try to get the ball rolling? Dont worry. These are common questions every business owner asks prior to getting comfortable writing content. Like all tasks, you can break down the writing process into steps. Once you have a template for how to lay out your ideas, the writing part usually takes care of itself. Lets analyze how to get ideas for your next piece of content and how to structure your post effectively. Asking a few basic questions prior to writing helps grease the slide and moves you into a feeling of momentum and motivation. 1. Who am I writing this post for? As a business owner, you have already identified one or more buyer personas. Get in touch with who youre trying to reach most with your next piece of content. Narrowing this down helps focus the entire process. Once you know which buyer persona youre targeting, youll start to get an understanding

Six Benefits of Social Media Your Small Business Should Take Advantage Of

By Admin
April 04, 2017 Category • Social Media, Social Media Marketing, Facebook, Linkedin, Twitter

More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts. There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of: 1) Reduces your media costs Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums. 2) Increase leads with organic traffic When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential

Is Advertising with Google Ads Enough?

By Admin
March 28, 2017 Category • Online Advertising, Google Ads, Bing Ads, Yahoo Ads

When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis not just as an afterthought. To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in cost per click (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engines page. The CPC for Bing, for example, is about 33% lower than for Google AdWords,

12 Easy Steps to Becoming SEO Optimized

By Admin
March 14, 2017 Category • , SEO, Search Engine Optimization

Boosting your companys position in search engine results can lead to heightened exposure, and ultimately more sales. If you arent on the first page of search results, your customers simply may not find you. Making sure you keep search engine optimization (SEO) in mind when updating your website and creating content is the key to improving these results. In the industry, SEO is many times seen as a very complicated task that takes years to master. Many companies go as far as hiring an online marketing expert to consult on the task. This can be very expensive and isnt necessary to see results. With these 12 easy techniques, youll be able to SEO optimize your site and your content, without spending large amount of money on an SEO expert.Its important to remember that showing up on the first page of search engine results wont happen overnight,but consistent application of these strategies will make a huge difference over time. 1. Blog posts need to be aim at your customer Writing content

Why you should be using Twitter Polls

By Admin
January 31, 2017 Category • Social Media Marketing, Twitter Polls, Twitter Ads, Online Marketing

In an age where social media reigns supreme, not having and properly utilizing social media accounts is akin to business suicide. One highly underutilized tool to help your business expand is a Twitter Poll. These polls are fantastic because they are easy to use and help you get in touch directly with your customer base. So perhaps you are new to the social media scene or just havent utilized Twitter very much. Here are a few ways to help you triumph on Twitter and why you need to use Twitter Polls. Real Time Feedback Maybe you are live streaming an event or a product release, but you need or want instant feedback on your product. Twitter polls are great because they reflect in real time how people are thinking and feeling. Or perhaps youve recently had a big development or software update to your product and want fast customer feedback. Twitter polls help you connect with your customers faster than ever. Connect to Current Topics Youve probably seen or heard of hashtags. In case

2016: Year in Review

By Olivia Justice
December 30, 2016 Category • , General

As a startup you can imagine how much growth you see throughout one year. Well, we were thinking we should share the highlights with you! So, i bring you virteom: 2016 - a year in review: We started the year off by moving down the hall into a whole new office space: And it is a sure good thing we did, our team has expanded and for a brief stint weofferedin-classroom training sessions to our TouchConvert customers. Create Our Create team has been very busy this year, developing a bunch of new websites, maintaining the ones we already have and having a major role in a few MVPs. Here are a few of the websites we developed and launched this year: Energy Price Choice, an MVP, also launched this year. Virteom built them a website that gives visitors real-time quotes on both gas and electric. We were able to tackle this highly complex website and deliver a simple user experience. This year we developed our first Hardware and Software product in conjunction with MFs Supply. This

What is a Landing Page?

By Olivia Justice
December 13, 2016 Category • Lead Generation Landing Pages, Landing Pages, Lead Generation, Online Marketing

More people are taking their marketing efforts into the digital realm, from Google Adwords and Social Media campaigns to email marketing. This shift is causing an increase in demand for lead generation landing pages. This unfamiliar term may stir up many questions: What is a landing page? What do landing pages do? How do I write content for landing pages? All of these questions can be extremely overwhelming and delay your online marketing efforts, and are likely to lead you to ask a question of your own: Where do I start? A great place to start would be to get a grip on what a landing page is, what your goals are, and to know who youre marketing to. What is a landing page? So, what is a landing page, anyway? A landing page is the page your customers will land on after they click on your online marketing campaign. They may be directed here from your Google Adwords, Facebook or Twitter ad, or from a link in your email marketing campaign. Whatever it may be, the purpose is lead generation,

3 Reasons Your Small Business Needs Google Adwords

By Admin
December 08, 2016 Category • , Google Adwords, Online Marketing, Digital Marketing, SEO

One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, Just Google it? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Adwords. You have no doubt heard of Googles Adwords services. Here are a few reasons your small (or even medium to large) business nees Google Adwords!: 1. Front Page Positioning This alone is worth the cost of Googles advertising service. Using Adwords will help ensure first page returns for your ad. The best place to hide a dead body is on the second page of Google because no one will ever look there. This is a joke, of course, but its so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone

Thinking of separating your blog from your website? Think again...

By Sarah Falck
November 15, 2016 Category • General

Blogging has become an essential marketing strategy in the business world. Creating your own content not only sets you apart from your competitors, but also helps your customers in a big way giving them the best tips and tricks to solve their problems and answer their questions. The big question for many small to mid-sized businesses has become,where do I put my blog?When you put your blog on an external site, your blog page URL will be a subdomain, shown as www.blog.mysite.com. Keeping your blog on your own website will keep your blog page as a subdirectory, listed as www.mysite.com/blog. Some businesses are turning to external blogging sites like Hubspot, thinking that moving the blog externally will increase reads and traffic. However, moving your blog to an external site isnt the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways: INCREASE YOUR WEBSITE TRAFFIC Lets

Virteom Launches Bishop Construction

By Sarah Falck
October 31, 2016 Category • Website Launches, Website Development, Virteom Web Development

Virteom is excited to announce the launch of Bishop Construction LLCs new site, bishopllc.com! For over 34 years, Bishop Construction LLC, located in Wickliffe, has been a trusted and experienced contractor in Northeast Ohio. Providing a full range of services from remodeling to new construction, Bishop Construction LLC is committed to providing superior craftsmanship for customers in the Greater Cleveland area. WHY WE LOVE THIS SITE Bishop Construction LLC is all about making your home or business look and feel good, and thats exactly what we at Virteom set out to do for their new site! With full-width images of Bishops construction work, coupled with modern parallax sections and a new sleek design, Bishops new site shows off the companys fun vibe and quality stand-out work. One of our favorite sections of the new site is the projects page! Bishop Construction LLC wanted to highlight images of their past commercial and residential work to engage new customers. They were also

The Importance of Link Building

By Admin
October 26, 2016 Category • SEO, Link Building, Marketing

Link building is an important aspect of SEO marketing. If you have not yet employed link building strategies in your marketing structure, you are possibly missing out on potential business. Using link building strategies will help you create high-quality SEO marketing campaigns that will help your business thrive. But, first you need to understand what it is and how to use it. What is link building? Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links. But, if you can master at least one of them, it can catapult you ahead of your competition. How are links created? Since links are at the crux of link building, it is important to know something about their creation. A link tag has four parts, all of which work

Don't Just Build Websites, Build Smart Sites

By Admin
October 18, 2016 Category • Smart Sites, Websites, Web Development

With technology advancing at warp speeds, traditional websites are quickly losing ground. Mobile devices and their streamlined, quick responding, draw-us-back app technology call for websites to join the cutting edge, modern front runners or dwindle into antiquity. Are websites fighting a losing battle? We believe not. Bandwidth, browser technology, screen sizes and user expectations continually change around us and lead into a better future. If we pay attention. It is time to recharge our creative thinking caps and utilize the technologies at hand. Traditionally, websites retrofitting content to mobile devices proved bulky and cumbersome. Mobile apps birthed effective, user-engaging characteristics not found on the web. Clearly, in a fast-paced, on-the-go culture, mobile wins out. Are we resigned to accept this disjointed web experience? Drawing on the strengths of the mobile fleet and recognizing new technologies, a mergence of these formats proves not only possible but beneficial

Virteom Launches Consolidated Precision Products

By Alana Haws
October 05, 2016 Category • Website Launches

Come check out Virteoms latest site, Consolidated Precision Products, cppcorp.com ! With locations all around the world, Consolidated Precision Products has a home base in Cleveland but is an internationally recognized company specializing in high-precision, geometrically complex aerospace systems, components and subassemblies. CPPs new site was built by Virteom on the Wordpress CMS. I know what youre thinking, What? Wordpress? Yeah! We do that too! When customers come to Virteom for a new site build we like to give them all the options when choosing their CMS. For some customers the choice is easy, we built our Virteom CMS from the ground up, and know all its ins and outs. But at the same rate, some companies have a technical staff member who have worked on a certain CMS before, and will be maintaining the site moving forward. This was the case for CPP. wordpress VS the virteom cms Wordpress and the Virteom CMS have many similarities; ability to add plugins [also called modules],

Why You Should be Blogging About Your Business

By Admin
September 29, 2016 Category • Blogging, SEO, Marketing

Everyone knows what blogging is, but not everyone realizes how truly valuable it is to a business. Business owners of all types and sizes can reap many rewards just from blogging. Take a look at all of the way blogging can help your business. Drive traffic to your website Driving traffic to a website is important for any business, no matter how niche. The presence of a blog creates the opportunity to write compelling and relevant content that will draw people to it. A blog is a great marketing tool when it is used properly and it can easily become the foundation for social media platforms as well. You can post links that lead people to your blog so they can easily browse through your website. Increase your SEO SEO has not gone by the wayside. It is still an integral part of increasing your viewership on search engine pages. The more you write about your business, you will naturally increase your use of relevant keywords that will come up in Internet searches. So, simply continuing

Virteom Launches Premier Dental

By Alana Haws
September 21, 2016 Category • Website Launches

Virteom is excited to announce another great site launched! Premier Dental is a kid and parent-friendly dental practice in Avon Lake, Ohio. Dr. Small and Dr. Bevan have a combined 25 plus years of experience in dental care; so if youre looking for a dentist who has vast experience in the area, then this duo is for you! Check out the new site, here! why we love this site It was really important for Premier Dental to have a site that felt fresh, fun and inviting. They wanted to highlight what makes them stand a part from the competition, and they wanted to make sure moms and dads understood that this dental practice was kid-approved! We used bright, fun colors on the site to create a friendly vibe. Everyone knows how drab and painful the dentist can be; Premier Dental wanted the focus on the fact that if you visit their office, the dentist can be an enjoyable experience. a site that works...with a team behind the wheel When Premier Dental came to Virteom they needed a new site; not

10 Ways to Promote Your Small Business

By Olivia Justice
September 08, 2016 Category • Marketing, Marketing101

Weve Learned that small businesses cant always use the same marketing efforts that big brands take advantage of, thats why we need to get creative. Maybe youre just starting out, or youve been around for years. Heres a few marketing tips weve come across that have helped us along our journey. 1. MAKE SURE YOU HAVE BUSINESS CARDS Not cheap ones!Ones that sayI plan on being around for a long time. Dont be afraid to spend the extra money, these are like your store front. Your brand is an extension of yourself! Your card needs to speak volumes, if youre creative, use Google - Get Inspired - GO FOR IT! if youre not artistic, HIRE AN ARTIST! Standout - you dont want to be like your competitors, you want to be better! Remember:their next stop is your website BUILD A NICE WEBSITE - LETVIRTEOMHELP A. MAKE IT HIGH QUALITY B. TELL YOUR CUSTOMERS HOW YOU WILL SOLVE THEIR PROBLEM C. BE DIFFERENT - MOST WEBSITES LOOK THE SAME NOW: HOME ROTATOR, GOOGLE MAP AT THE BOTTOM - DONT REINVENT

Virteom Launches Avon Landscaping

By Alana Haws
April 18, 2016 Category • Website Launches

Virteom is pleased to announce the launch of a new site for Avon Landscaping! Do you have a lawn care need and are living on the Westside of Cleveland? Avon Landscaping is here to help! Click here and Come check out their redeveloped and re-imagined site, created by Virteom! WHY WE LOVE THIS SITE: Full-width, parallax sections. Large images to showcase amazing work. Unique animations and features. This site is oozing with those modern aesthetics that epitomize current design trends. Its always fun to make something thats cutting edge for a customer, and this site is definitely it. The colors are fun and fresh, full of greens and maroons - the showcase the Avon Landscape brand and make the green grass theyve created for the customers pop on the screen. Old Site New Site STYLISH FORMS TO ENGAGE LEADS: We took the outdated Estimate page and redesigned it. Large boxes for users to fill out their information, more freedom with their input. As a local-business Avon Landscaping understands

Virteom Launches Redesigned Logan Clutch

By Alana Haws
March 30, 2016 Category • Website Launches

WHAT WE DID: In March of 2016 Virteom launched a re-designed and re-imagined site for Logan Clutch Corporation. Working with a local graphic designer, Virteom was able to freshen and update the skin of the site, while keeping the pages of content intact. We re-imagined the menu hierarchy and layout of the site, creating several new page layouts for the client to use going forward. The site is now organized in a way that Logan Clutch Corps clients will understand and find more functional. The site is also now more aesthetically pleasing - drawing attention to their brand and image. WHY WE LOVE THIS NEW DESIGN: Can you say crisp imagery!? The new site has awesome images highlighting their products. In the manufacturing industry clients want to see every detail of what theyre looking at, knowing that two products can look similar, but to the trained eye are actually very different. We highlight the products and industries Logan Clutch services, and take advantage of the awesome images

2013 Update to Virteom Core System

By Dan Carbone
July 09, 2013 Category • Upgrades, Virteom

Free Virteom Upgrade for You! Its been one year since Virteom opened its doors and we couldnt have done it without you. To show our appreciation we are going to upgrade many of our modules for you at no cost to you. This will just automatically happen and will be done without disruption to your website or platform. Some of the upgrades include the following... A more enhanced navigation system. Since the advent of blogs, webpage names have gotten ridiculously long. Weve changed the format and some of the features have been enhanced to allow you more flexibility and options as you manage your content. Updating the content management system to allow more stability with foreign and unwanted code. Updated the daily lead report by removing some unwanted redundancy in how the reports on a daily basis. Added a filter system to the Daily Lead Aggregate to allow you to zero in on your prospective customers by filtering down to the amounts of clicks, views and search terms entered. This will

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