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Welcome to the Virteom Blog!
Here we post thoughtful meanderings, and all the neat things we do day-to-day with our customers.

 

Author: Dan Carbone

2013 Update to Virteom Core System

By Dan Carbone
July 09, 2013 Category • Upgrades, Virteom

Free Virteom Upgrade for You! Its been one year since Virteom opened its doors and we couldnt have done it without you. To show our appreciation we are going to upgrade many of our modules for you at no cost to you. This will just automatically happen and will be done without disruption to your website or platform. Some of the upgrades include the following... A more enhanced navigation system. Since the advent of blogs, webpage names have gotten ridiculously long. Weve changed the format and some of the features have been enhanced to allow you more flexibility and options as you manage your content. Updating the content management system to allow more stability with foreign and unwanted code. Updated the daily lead report by removing some unwanted redundancy in how the reports on a daily basis. Added a filter system to the Daily Lead Aggregate to allow you to zero in on your prospective customers by filtering down to the amounts of clicks, views and search terms entered. This will

Deploying Virteom with your Tech Team

By Dan Carbone
March 27, 2013 Category • Website Launches, Ownership

Can Virteom be built and managed by you? Over the past decade it has always been a mystery as to if the Virteom Platform could be managed by an external company and their own employees. And I dont mean just the content, but actually building their entire website ground up on the Virteom platform with their own developers, subject matter experts, designers and so on. Today marks a new era in Virteoms history where one of our customers does just that very thing. Congratulations to Gateway Exhibits for teaming up with Virteom and our platform to launch their brand new website. Its gorgeous! Virteom is not proprietary, its open to you and me. This is a very big milestone for Virteom and a testament to all of our current and future customers. Why would this be such a big deal? It demonstrates that with or without Virteom, the platform can live on and flourish on its own. This is very important for any platform to be successful. Nobody wants to be locked into a proprietary platform. Today

Cleveland Screw Products Website Launches on Virteom

By Dan Carbone
October 10, 2012 Category • Website Launches, Before And After

Cleveland Screw Products is a great demonstration of how Virteom can take a company and completely transform their image from a tired aged website into something amazing and new. We are very proud of this website because the client allowed us to freely create what we thought would capture the essence of their business. The new website gets personal and tells the story with vivid photography and simplicity. Virteom also assisted the client in a brand overhaul and new logo. Creativity Squeezed in a Tight Budget The budget was tight and we had to think outside the box. Armed with iPhones and DSLR cameras we visited the client and let them tell us their story. As they did we snapped and snapped photos of their facility and how they create their products for customers. The result is a great demonstration of how you can achieve greatness on a small budget. We hope that you enjoy viewing their website as much as we enjoyed creating it for them. Please visit their website and find out what

Vizion Solutions Website Launches on Virteom

By Dan Carbone
October 01, 2012 Category • Website Launches

Vizion Solutions launches their website on the Virteom platform. Vizion came to Virteom looking for a long term partner that could help them get serious about building a rhythmic marketingtm plan for their website. Vizion Solutions identified Virteom as a company that could help fulfill both their online presence and future mobile application. We are excited to help Vizion Solutions grow their customers, gain new leads and effectively communicate to their customers in our modern day world. Vizion Solutions is also an analytical based company just like Virteom. Except instead of analyzing websites and marketing initiatives like Virteom, Vizion Solutions enables the analytical performance tools for companies. Tools that help a company identify where it may be failing in its inefficiencies and where it excels. This can be very useful information for a company looking to expand and grow in an intelligent manner. We were very proud that Vizion Solutions, an analytical company saw the value

Own Your Own Content

By Dan Carbone
September 24, 2012 Category • Content, Marketing, Social Networking, Think Tank

In case you were not aware the next big buzz phrase is Original Content. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Lets take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone elses content and placing it on your website you may not be doing yourself any favors. Try and place your content within an domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner does

Closed Loop Recycling Launches

By Dan Carbone
September 22, 2012 Category • Virteom, Website Launches, Marketing, Email Campaigns, Trade Shows

Virteom launches website Closed Loop Recycling. Closed Loop Recycling was looking for something more than just a simple website launch, they were looking for a way to integrate an ongoing marketing plan for their organization. Pairing up with Virteom, Closed Loop was able to run both an online marketing campaign with their offline trade show initiatives. Being able to effectively communicate to their attendees before during and after the trade show was key to driving their success. In then end they created 700 leads in 4 days. So how did they do it? It was a combination of how and when they sent out their 20,000+ email communications through Virteom, how they tracked those leads using Virteoms lead tools and the creativity of their team to know how to effectively communicate to their audience. Through a combination of having the right people on the floor at the tradeshow and a proper communication mechanism reinforcing their initiatives became key to their success. They measured this

Ecommerce site Jennyspopcorn.com launches

By Dan Carbone
September 21, 2012 Category • ECommerce, Marketing, PCI Compliant, Virteom, Website Launches

Virteom launches new eCommerce website for Jennys Popcorn. Not only does Jennys sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jennys to effectively measure their online store and marketing initiatives all in one spot. If youve ever visited Jennys Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isnt that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jennys popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for their customers. This would provide their shoppers

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