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Month: March 2017

Is Advertising with Google Ads Enough?

By Admin
March 28, 2017 Category • Online Advertising, Google Ads, Bing Ads, Yahoo Ads

When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis not just as an afterthought. To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in cost per click (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engines page. The CPC for Bing, for example, is about 33% lower than for Google AdWords,

12 Easy Steps to Becoming Search Engine Optimized

By Admin
March 14, 2017 Category • , SEO, Search Engine Optimization

Boosting your companys position in search engine results can lead to heightened exposure, and ultimately more sales. If you arent on the first page of search results, your customers simply may not find you. Making sure you keep search engine optimization (SEO) in mind when updating your website and creating content is the key to improving these results. In the industry, SEO is many times seen as a very complicated task that takes years to master. Many companies go as far as hiring an online marketing expert to consult on the task. This can be very expensive and isnt necessary to see results. With these 12 easy techniques, youll be able to SEO optimize your site and your content, without spending large amount of money on an SEO expert.Its important to remember that showing up on the first page of search engine results wont happen overnight,but consistent application of these strategies will make a huge difference over time. 1. Blog posts need to be aimed at your customer Writing content

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