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Month: November 2016

Thinking of separating your blog from your website? Think again...

By Sarah Falck
November 15, 2016 Category • General

Blogging has become an essential marketing strategy in the business world. Creating your own content not only sets you apart from your competitors, but also helps your customers in a big way giving them the best tips and tricks to solve their problems and answer their questions. The big question for many small to mid-sized businesses has become,where do I put my blog?When you put your blog on an external site, your blog page URL will be a subdomain, shown as www.blog.mysite.com. Keeping your blog on your own website will keep your blog page as a subdirectory, listed as www.mysite.com/blog. Some businesses are turning to external blogging sites like Hubspot, thinking that moving the blog externally will increase reads and traffic. However, moving your blog to an external site isnt the best move. Besides being cheaper and easier to build and maintain a single website, keeping your blog integrated on your website can help your business in several other ways: INCREASE YOUR WEBSITE TRAFFIC Lets

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