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Here we post thoughtful meanderings, and all the neat things we do day-to-day with our customers.

 

Month: September 2012

Own Your Own Content

By Dan Carbone
September 24, 2012 Category • Content, Marketing, Social Networking, Think Tank

In case you were not aware the next big buzz phrase is Original Content. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Lets take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone elses content and placing it on your website you may not be doing yourself any favors. Try and place your content within an domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner does

Closed Loop Recycling Launches

By Dan Carbone
September 22, 2012 Category • Virteom, Website Launches, Marketing, Email Campaigns, Trade Shows

Virteom launches website Closed Loop Recycling. Closed Loop Recycling was looking for something more than just a simple website launch, they were looking for a way to integrate an ongoing marketing plan for their organization. Pairing up with Virteom, Closed Loop was able to run both an online marketing campaign with their offline trade show initiatives. Being able to effectively communicate to their attendees before during and after the trade show was key to driving their success. In then end they created 700 leads in 4 days. So how did they do it? It was a combination of how and when they sent out their 20,000+ email communications through Virteom, how they tracked those leads using Virteoms lead tools and the creativity of their team to know how to effectively communicate to their audience. Through a combination of having the right people on the floor at the tradeshow and a proper communication mechanism reinforcing their initiatives became key to their success. They measured this

Ecommerce site Jennyspopcorn.com launches

By Dan Carbone
September 21, 2012 Category • ECommerce, Marketing, PCI Compliant, Virteom, Website Launches

Virteom launches new eCommerce website for Jennys Popcorn. Not only does Jennys sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jennys to effectively measure their online store and marketing initiatives all in one spot. If youve ever visited Jennys Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isnt that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jennys popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for their customers. This would provide their shoppers

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