Blog

Welcome to the Virteom Blog!
Here we post thoughtful meanderings, and all the neat things we do day-to-day with our customers.

 

Category: Marketing

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category • Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

The Importance of Link Building

By Admin
October 26, 2016 Category • SEO, Link Building, Marketing

Link building is an important aspect of SEO marketing. If you have not yet employed link building strategies in your marketing structure, you are possibly missing out on potential business. Using link building strategies will help you create high-quality SEO marketing campaigns that will help your business thrive. But, first you need to understand what it is and how to use it. What is link building? Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links. But, if you can master at least one of them, it can catapult you ahead of your competition. How are links created? Since links are at the crux of link building, it is important to know something about their creation. A link tag has four parts, all of which work

Why You Should be Blogging About Your Business

By Admin
September 29, 2016 Category • Blogging, SEO, Marketing

Everyone knows what blogging is, but not everyone realizes how truly valuable it is to a business. Business owners of all types and sizes can reap many rewards just from blogging. Take a look at all of the way blogging can help your business. Drive traffic to your website Driving traffic to a website is important for any business, no matter how niche. The presence of a blog creates the opportunity to write compelling and relevant content that will draw people to it. A blog is a great marketing tool when it is used properly and it can easily become the foundation for social media platforms as well. You can post links that lead people to your blog so they can easily browse through your website. Increase your SEO SEO has not gone by the wayside. It is still an integral part of increasing your viewership on search engine pages. The more you write about your business, you will naturally increase your use of relevant keywords that will come up in Internet searches. So, simply continuing

10 Ways to Promote Your Small Business

By Olivia Justice
September 08, 2016 Category • Marketing, Marketing101

Weve Learned that small businesses cant always use the same marketing efforts that big brands take advantage of, thats why we need to get creative. Maybe youre just starting out, or youve been around for years. Heres a few marketing tips weve come across that have helped us along our journey. 1. MAKE SURE YOU HAVE BUSINESS CARDS Not cheap ones!Ones that sayI plan on being around for a long time. Dont be afraid to spend the extra money, these are like your store front. Your brand is an extension of yourself! Your card needs to speak volumes, if youre creative, use Google - Get Inspired - GO FOR IT! if youre not artistic, HIRE AN ARTIST! Standout - you dont want to be like your competitors, you want to be better! Remember:their next stop is your website BUILD A NICE WEBSITE - LETVIRTEOMHELP A. MAKE IT HIGH QUALITY B. TELL YOUR CUSTOMERS HOW YOU WILL SOLVE THEIR PROBLEM C. BE DIFFERENT - MOST WEBSITES LOOK THE SAME NOW: HOME ROTATOR, GOOGLE MAP AT THE BOTTOM - DONT REINVENT

Own Your Own Content

By Dan Carbone
September 24, 2012 Category • Content, Marketing, Social Networking, Think Tank

In case you were not aware the next big buzz phrase is Original Content. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Lets take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone elses content and placing it on your website you may not be doing yourself any favors. Try and place your content within an domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner does

Closed Loop Recycling Launches

By Dan Carbone
September 22, 2012 Category • Virteom, Website Launches, Marketing, Email Campaigns, Trade Shows

Virteom launches website Closed Loop Recycling. Closed Loop Recycling was looking for something more than just a simple website launch, they were looking for a way to integrate an ongoing marketing plan for their organization. Pairing up with Virteom, Closed Loop was able to run both an online marketing campaign with their offline trade show initiatives. Being able to effectively communicate to their attendees before during and after the trade show was key to driving their success. In then end they created 700 leads in 4 days. So how did they do it? It was a combination of how and when they sent out their 20,000+ email communications through Virteom, how they tracked those leads using Virteoms lead tools and the creativity of their team to know how to effectively communicate to their audience. Through a combination of having the right people on the floor at the tradeshow and a proper communication mechanism reinforcing their initiatives became key to their success. They measured this

Ecommerce site Jennyspopcorn.com launches

By Dan Carbone
September 21, 2012 Category • ECommerce, Marketing, PCI Compliant, Virteom, Website Launches

Virteom launches new eCommerce website for Jennys Popcorn. Not only does Jennys sell something delicious, but they are in for a treat themselves. A website that is powered by Virteom and the eCommerce component will allow Jennys to effectively measure their online store and marketing initiatives all in one spot. If youve ever visited Jennys Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isnt that true of most medium sized businesses? Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jennys popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for their customers. This would provide their shoppers

Archive
August 2017 (1)July 2017 (1)June 2017 (1)May 2017 (1)April 2017 (2)March 2017 (2)January 2017 (1)December 2016 (3)November 2016 (1)October 2016 (4)September 2016 (3)April 2016 (1)March 2016 (1)July 2013 (1)March 2013 (1)October 2012 (2)September 2012 (3) + Show More
Get In Touch
We Tweets
Virteom ©