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Category: Online Marketing

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category • Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

Why you should be using Twitter Polls

By Admin
January 31, 2017 Category • Social Media Marketing, Twitter Polls, Twitter Ads, Online Marketing

In an age where social media reigns supreme, not having and properly utilizing social media accounts is akin to business suicide. One highly underutilized tool to help your business expand is a Twitter Poll. These polls are fantastic because they are easy to use and help you get in touch directly with your customer base. So perhaps you are new to the social media scene or just havent utilized Twitter very much. Here are a few ways to help you triumph on Twitter and why you need to use Twitter Polls. Real Time Feedback Maybe you are live streaming an event or a product release, but you need or want instant feedback on your product. Twitter polls are great because they reflect in real time how people are thinking and feeling. Or perhaps youve recently had a big development or software update to your product and want fast customer feedback. Twitter polls help you connect with your customers faster than ever. Connect to Current Topics Youve probably seen or heard of hashtags. In case

What is a Landing Page?

By Olivia Justice
December 13, 2016 Category • Lead Generation Landing Pages, Landing Pages, Lead Generation, Online Marketing

More people are taking their marketing efforts into the digital realm, from Google Adwords and Social Media campaigns to email marketing. This shift is causing an increase in demand for lead generation landing pages. This unfamiliar term may stir up many questions: What is a landing page? What do landing pages do? How do I write content for landing pages? All of these questions can be extremely overwhelming and delay your online marketing efforts, and are likely to lead you to ask a question of your own: Where do I start? A great place to start would be to get a grip on what a landing page is, what your goals are, and to know who youre marketing to. What is a landing page? So, what is a landing page, anyway? A landing page is the page your customers will land on after they click on your online marketing campaign. They may be directed here from your Google Adwords, Facebook or Twitter ad, or from a link in your email marketing campaign. Whatever it may be, the purpose is lead generation,

3 Reasons Your Small Business Needs Google Adwords

By Admin
December 08, 2016 Category • , Google Adwords, Online Marketing, Digital Marketing, SEO

One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, Just Google it? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Adwords. You have no doubt heard of Googles Adwords services. Here are a few reasons your small (or even medium to large) business nees Google Adwords!: 1. Front Page Positioning This alone is worth the cost of Googles advertising service. Using Adwords will help ensure first page returns for your ad. The best place to hide a dead body is on the second page of Google because no one will ever look there. This is a joke, of course, but its so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone

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