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Category: Trade Shows

Closed Loop Recycling Launches

By Dan Carbone
September 22, 2012 Category • Virteom, Website Launches, Marketing, Email Campaigns, Trade Shows

Virteom launches website Closed Loop Recycling. Closed Loop Recycling was looking for something more than just a simple website launch, they were looking for a way to integrate an ongoing marketing plan for their organization. Pairing up with Virteom, Closed Loop was able to run both an online marketing campaign with their offline trade show initiatives. Being able to effectively communicate to their attendees before during and after the trade show was key to driving their success. In then end they created 700 leads in 4 days. So how did they do it? It was a combination of how and when they sent out their 20,000+ email communications through Virteom, how they tracked those leads using Virteoms lead tools and the creativity of their team to know how to effectively communicate to their audience. Through a combination of having the right people on the floor at the tradeshow and a proper communication mechanism reinforcing their initiatives became key to their success. They measured this

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