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Author: Olivia Justice

2018: Year in Review

By Olivia Justice
December 28, 2018 Category: Year In Review

Have you heard about hybrid blogging? Hybrid blogs were created to engage our customers in what were doing: it gives you a behind the scenes on how we make it all happen. In this video, Ted and Dan discuss the improvements weve made in 2018 that will have an impactin 2019. Watch or read the transcription below! Do you want to have a great 2019? Do you want more customers? Now is the time to start setting your marketing and sales goals, and creating a plan for success. When it comes to planning the year ahead, we want you to think about the following things: Your budget How you spent your money last year How youre going to get noticed above the competition. Standing Out from theCompetition in 2019 Were bombarded every day with so many marketing materials: images, social media postings, advertisements and videos how do you break through the noise? Virteom has therecipe to stand out and weve got the tools and some technology to help. How does Virteom stand out from the crowd? To

Virteom Launches Redesigned Ingot Metallurgy Forum

By Olivia Justice
August 24, 2018 Category: Launches

This month has been a very productive month here at Virteom. Weve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) -- IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is nationwide. The case of the MILK-CARTON DEVELOPER IMF came to us in need of routine website maintenance. The developers they were previously working with were not as responsive as they needed. Since the organization has two events each year, they need to keep the website up-to-date with information regarding their meetings. They reached out to Virteom for assistance! Since we are a full-time web development firm, were able to respond to inquiries quickly, and keep their members in the loop. GIVING YOUR SITE A FRESH LOOK In taking on the maintenance of their WordPress website, we found that they would do better working within our custom-built content management

Virteom Launches Brolex Builders

By Olivia Justice
June 13, 2018 Category: Launches

Virteom Launches Brolex Builders and Findlay Roofers! Virteom is excited to announce the launch of two new websites: Brolex Builders and Findlay Roofers. Brolex Builders is a roofing and general contracting company located in Findlay, OH. Their roofing business, Findlay Roofers, services all of Northern and Central Ohio. Virteom was brought on to help establish a better presence online for both of these companies. We begun our relationship as we encourage all, through discovery:cross analysis, persona development and site mapping. Through our discovery process we were able to put together a guided strategy to allow their website to connect better with their customers on a more personal level -- ultimately compelling them to convert. Findlay Roofers started as a one-page scrollable website. We encouraged this buisness owner to spread his content across many pages, giving users ample opportunity to land on their website. Visit Brolexs Live Site| Visit Findlay Roofers Live Site Why We

Virteom Launches Redesigned Lineweaver Financial Group

By Olivia Justice
May 25, 2018 Category: Launches

We are excited to announce a launched re-design and re-imagined site for Lineweaver Financial Group! Lineweaver Financial Group is one of Northeast Ohios most respected financial advisory firms. Virteom was able to freshen and update the skin of the site, while keeping page content intact. Our goal was to create a design that would allow them to speak directly to their market, define a clear path to their latest media appearances, put their events front and center and make it easy for their clientele to access news. Their old site had become a little dated and was not mobile friendly. This design gives their site a modern, updated feel, and it can now be accessible on any device. The Old Site: The New Site: Visit the Live Site Why We Love This Site It was really important for Lineweaver Financial Group to have a site that spoke to their clientele. Through persona development we were able to identify what information these buyers typically look for when they visit their website.

What Can your Account Manager Do for You?

By Olivia Justice
October 27, 2017 Category: Account Managers, Services, Maintenance

Once youve sign up with Virteom, you have an entire team behind you from website development to post launch. Think of us as your extended marketing partner. We wont abandon you once your website is built and leave you wondering what now?. Our mission is to help your company grow which is why post website launch success is so important to us. In order to fulfill our mission we assign each account to an account manager. This allows the account manager to personalize your experience based on your industry and marketing goals. But, what is an account manager anyway? What can they do for you? In this video we summarize a few of the things we help our customers with: What is an Account Manager? What does an Account Manager do? An account manager is an individual who will work with you to achieve success within your website and beyond. This can be through marketing tactics, specific deliverables, online marketing, and much more. We can handle any overflow you may have and execute

2016: Year in Review

By Olivia Justice
December 30, 2016 Category: , General

As a startup you can imagine how much growth you see throughout one year. Well, we were thinking we should share the highlights with you! So, i bring you virteom: 2016 - a year in review: We started the year off by moving down the hall into a whole new office space: And it is a sure good thing we did, our team has expanded and for a brief stint weofferedin-classroom training sessions to our TouchConvert customers. Create Our Create team has been very busy this year, developing a bunch of new websites, maintaining the ones we already have and having a major role in a few MVPs. Here are a few of the websites we developed and launched this year: Energy Price Choice, an MVP, also launched this year. Virteom built them a website that gives visitors real-time quotes on both gas and electric. We were able to tackle this highly complex website and deliver a simple user experience. This year we developed our first Hardware and Software product in conjunction with MFs Supply. This

What is a Landing Page?

By Olivia Justice
December 13, 2016 Category: Lead Generation Landing Pages, Landing Pages, Lead Generation, Online Marketing

More people are taking their marketing efforts into the digital realm, from Google Adwords and Social Media campaigns to email marketing. This shift is causing an increase in demand for lead generation landing pages. This unfamiliar term may stir up many questions: What is a landing page? What do landing pages do? How do I write content for landing pages? All of these questions can be extremely overwhelming and delay your online marketing efforts, and are likely to lead you to ask a question of your own: Where do I start? A great place to start would be to get a grip on what a landing page is, what your goals are, and to know who youre marketing to. What is a landing page? So, what is a landing page, anyway? A landing page is the page your customers will land on after they click on your online marketing campaign. They may be directed here from your Google Adwords, Facebook or Twitter ad, or from a link in your email marketing campaign. Whatever it may be, the purpose is lead generation,

10 Ways to Promote Your Small Business

By Olivia Justice
September 08, 2016 Category: Marketing, Marketing101

Weve Learned that small businesses cant always use the same marketing efforts that big brands take advantage of, thats why we need to get creative. Maybe youre just starting out, or youve been around for years. Heres a few marketing tips weve come across that have helped us along our journey. 1. MAKE SURE YOU HAVE BUSINESS CARDS Not cheap ones!Ones that sayI plan on being around for a long time. Dont be afraid to spend the extra money, these are like your store front. Your brand is an extension of yourself! Your card needs to speak volumes, if youre creative, use Google - Get Inspired - GO FOR IT! if youre not artistic, HIRE AN ARTIST! Standout - you dont want to be like your competitors, you want to be better! Remember:their next stop is your website BUILD A NICE WEBSITE - LETVIRTEOMHELP A. MAKE IT HIGH QUALITY B. TELL YOUR CUSTOMERS HOW YOU WILL SOLVE THEIR PROBLEM C. BE DIFFERENT - MOST WEBSITES LOOK THE SAME NOW: HOME ROTATOR, GOOGLE MAP AT THE BOTTOM - DONT REINVENT

Category: Social Media

How to Build Your Online Presence and Get Ahead of The Competition

By Virteom
August 10, 2017 Category: Online Presence, Website, Social Media

As you know, having a strong web presence is no longer optional if you want to succeed in business. Its an absolute necessity.Your web presence is, more often than not, an individuals first impression of you. Regardless of your industry, your business or your size, you need to be ahead of your competitors online in every way. Countless potential clients will first come into contact with you via your online presence so you have to make sure that they can find everything theyll need to know about you easily online. But doing so can be a time-consuming and complicated process. So, what are the things you absolutely should have? How do you build your online presence and get ahead of the competition? Website Your website is where it all starts. If youre doing all the right things to be found on search engines, your potential customers will find your website and begin looking through the pages. What they find will likely determine whether they decide to go with you or your competitors. So,

Should What You Share Differ on Social Media Sites?

By Admin
May 09, 2017 Category: Social Media

Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Lets break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around

Six Benefits of Social Media Your Small Business Should Take Advantage Of

By Admin
April 04, 2017 Category: Social Media, Social Media Marketing, Facebook, Linkedin, Twitter

More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts. There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of: 1) Reduces your media costs Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums. 2) Increase leads with organic traffic When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential

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