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Author: Olivia Justice

How Can a Content Style Guide Boost Leads?

By Olivia Justice
July 24, 2019 Category: Content

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm.

2018: Year in Review

By Olivia Justice
December 28, 2018 Category: Year In Review

Do you want to have a great 2019? Do you want more customers? Now is the time to start setting your marketing and sales goals, and creating a plan for success.

Why is Branding Important to My Website?

By Olivia Justice
September 13, 2018 Category: Tips

One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business.

What is Hybrid Blogging?

By Olivia Justice
August 30, 2018 Category: Tips, Marketing

If you have never heard of hybrid blogging, its probably because you are not yet familiar with Virteom. Hybrid blogging is a term coined by us to define the act of mixing blogs and videos.

Virteom Launches Redesigned Ingot Metallurgy Forum

By Olivia Justice
August 24, 2018 Category: Website Launches

Virteom builds and maintenance websites. This month we launched a webiste for a forum organization. They were having issues with missing developers, and we were able to help!

Content Creation Keeping Your Website From Launching? Problem Solved!

By Olivia Justice
July 26, 2018 Category: Content

Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to write your content: You Do Not Have Time to write content As a business owner, your calendar, schedule and to-do list are likely maxed out. Adding content writing to your to-do list will only stress you out and leave you less time to get everything else done. But, content is vital to any business to engage with your target audience, increase conversions and communicate about your company effectively. You Lack Content writing Skills Expressing your thoughts with proper spelling and grammar is the foundation of writing. But, so much more goes into content creation. To publish quality content, you need to have knowledge of the following: Grammar, spelling and punctuation. Search

The Fate of Adobe Flash in 2018

By Olivia Justice
July 04, 2018 Category: Tips

For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition, leaving Flash behind in favor of migration to open web technologies. Why Adobe Flash Is No Longer Working Hopefully you wont notice much difference, as browsers try to seamlessly migrate without disrupting your user experience. However, there are some hiccups. For example, at Virteom, we have had to make alterations to some modules (or plug-ins) that we use in our content management system (CMS); they no longer work because Chrome and Firefox are no longer supporting Flash. How Are Browsers Transitioning Away From Flash? Browsers have always been the primary delivery mechanism for Flash-enabled content, but today, popular browsers are definitely migrating away from

What Can My Business Blog About?

By Olivia Justice
July 04, 2018 Category: Tips

Its no secret that blogging, or content marketing as its also called, is a great way to grow your business and authority. The challenge is coming up with fresh blog ideas on a consistent basis. There are a lot of great resources and tools to help you come up with blog content ideas, but you can also use the list below to start crafting great content for your business blog. Frequently Asked Questions Your blog allows you to speak directly to your customers. It iis the perfect platform to help educate your customers. Take an inventory of the questions you get asked the most from your customers. Take the top five questions and create a blog post for each of them that goes into depth on the answer. This approach not only is targeted to the needs of your customer, but its also a way to provide value and add credibility to your brand. It shows you listen and you care about your customers needs. Case Studies Find a few customers who have had great success with your product or service and

Virteom Launches Brolex Builders

By Olivia Justice
June 13, 2018 Category: Website Launches

We are excited to announce the launch of two new websites: Brolex and Findlay Roofers. We were able to give these sites a modern, fresh look without losing their rank on search engines!

Why do I need Buyer Personas?

By Olivia Justice
June 05, 2018 Category: Buyer Personas

In order to develop a marketing campaign, write content, and design your website, you need to understand the people that have interest in your products or service. But how?

What You May Be Missing With Your SEO Strategy

By Olivia Justice
May 29, 2018 Category: Tips

There is a heavy emphasis on using SEO to improve our search engine rankings increase our website traffic, but there is an element that is often overlooked -emotion.

Virteom Launches Redesigned Lineweaver Financial Group

By Olivia Justice
May 25, 2018 Category: Website Launches

We are thrilled to announce another website launch - the redesign of one of Northeast Ohio's respected financial advisory firms - Lineweaver Financial.

What Can PPC Do For Your Online Marketing?

By Olivia Justice
May 17, 2018 Category: Advertising

At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads

You're too Busy for Marketing - and We Know Why!

By Olivia Justice
April 30, 2018 Category: Marketing

We know why you arent marketing: youre running a business. The problem is your business still needs to market, because marketing wont happen by itself.

3 Reasons You Should Start Website Maintenance Today

By Olivia Justice
April 16, 2018 Category: Maintenance

Your website is often your first impression, and it defines your business and the services it offers, giving clients the information that influences their decision to buy.

Effective Video Marketing Grabs Attention and Boosts SEO

By Olivia Justice
April 05, 2018 Category: Tips, Marketing

Videos hold human attention longer than our usual eight second span. Video marketing interactively engages your audience, raises brand awareness prompts lead generation.

The Importance of Link Building

By Olivia Justice
December 26, 2017 Category: Tips, Marketing

Link building is an important aspect of SEO Marketing. If you haven't employed SEO Marketing in your SEO campaigns this article will allow you to understand how to use these strategies to your benefit.

3 Reasons You Shouldn't Delay Launching Your New Website

By Olivia Justice
December 21, 2017 Category: Tips

Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. When it comes to launching a website the sooner it goes online the better.

Avoiding the Three Year Death Cycle of Websites

By Olivia Justice
December 14, 2017 Category: Tips

Weve noticed that every 3 years customers are looking to refresh their website. It's like websites have an expiration date and go through a death cycle. Sounds ominous, but its a real thing.

Why Having a Website is More Important than You Think

By Olivia Justice
November 02, 2017 Category: Tips

The truth is that a social media presence is not enough to market your company. Yes, social media proves a hefty tool in your marketing strategy. However, you need a web presence to capitalize on.

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