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Virteom Launches Master Bolt Custom Bolt Manufacturers in Elyria, OH

By Hayley Burke
August 16, 2019 Category: Website Launches

Master Bolt Manufacturing is a local fastener manufacturing company who supplies many industries with all of the bolts, spikes, rivets; you name it. They are a company devoted to growth, partnership, and most of all, being supportive and helpful for their customers. They came to Virteom with the idea of revamping their old website. As a company whose mission is to stay current with the times and needs of their customers, they needed a website that reflected those ideals. Introducing the New and Improved Master Bolt Website Visit Master Bolt Why Did Master Bolt Choose Virteom? They needed a smart website that could help them define all of the services and capabilities they possess. Their old website had a lot of great information, but it wasnt quite cutting it. They wanted their website to be another convenient resource for their customers, so they could see why Master Bolt is the right choice for their industry. Virteom helped custom design Master Bolts new website so that it

How to Convert Leads Fast with Hybrid Blogging

By Virteom
August 12, 2019 Category: Marketing, Social Media, Content

Marketing is not the same as it was twenty years ago when you could just post your sign on a billboard and have the customers come rushing in. Now marketing is much more strategic, and it requires a more technology-oriented approach. Our team at Virteom has a deep-rooted understanding of how to use technology and marketing to help your business flourish! Digital Marketing In 2019 The secret to converting your leads faster is with smart online marketing techniques that work for you 24/7. One tool that we offer at Virteom is Hybrid Blogging, a video and an article posted to your website that does all of the work for you. How Does Hybrid Blogging Work? The goal is to have you come in every two months for a one-hour recording session. During this session, you talk about all of the products and or services you can provide to you potential customers. From this session, we create eight short videos about your company, explaining why people should choose you. Then every week, we post one

How Can a Content Style Guide Boost Leads?

By Virteom
July 24, 2019 Category: Content

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results. What is a Content Style Guide? If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the Voice: Rhythm and language of your brands personality. Tone: Adaptation of your voice to different platforms. Style: What your content looks like i.e. formatting, grammar, etc. It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers, and all other content creators. The foundation of quality content starts with a well-researched content style guide. How Does a Content Style Guide Help? Your brand consists of visuals and content both equally important

Think Email Can't Boost Your Business? Think Again!

By Virteom
July 10, 2019 Category: Tips, Boosters

You may think of email marketing as a thing of the past with all of the other technologies we have now, but you would be wrong! Email is still one of the most cost-effective marketing strategies out there, and the reasonthat it has stood the test of time is because it works. However, the reasonthat many busy business owners do not do email marketing is because they are too busy. That is where we come in! Emails Are the Easiest Way to Keep Your Customers Coming Back Virteom offers an effective, affordable, and convent way for you to boost your business with minimal effort and time on your side. With our Email Blast Booster, we send out emails to your client list and promote your new blog, any major announcements, or anything you want. The important thingis staying in front of your customers. If they see you showing up in their email, theyll be thinking of you more often, which drives them to your business! The Email Blast Booster Offers Measurable Data! Another great thing about

Content Creation Services in Cleveland, Ohio

By Virteom
June 05, 2019 Category: Content

Creating content for your business by yourself can be daunting. You are the expert in what you do, but that doesnt mean you have the time to perfectly craft copy for your website or your digital marketing. Well guess what, you dont have to! More often than not, the factor that keeps a website from launching is the absence of content. If you are providing it to us, getting your site launch might take two to three extra months just because you simply dont have the time to commit to writing. The Content Booster with Virteom With the content booster from Virteom, you dont have to spend hours upon grueling hours spinning your wheels about what to write, how to write it, and even better you dont have to worry about whether or not what you have written is grammatically correct. What You Do Instead, all you have to do is make a one-hour commitment to meet with us here at Virteom, online, or anywhere really! During this meeting, we ask you core questions about your business, and you relay

Free Website and Digital Marketing Consultation in Avon, Ohio

By Virteom
May 22, 2019 Category: Marketing, Tips

Web design can be a scary thing for many business owners, especially if you dont know muchabout computers, the internet, computer science, any of that! Digital marketing can be a scary thing too. We all have our strong suits and web development, design, and digital marketing are our strong suits at Virteom! We understand that it can be stressful and time-consuming to try to figure out your website by yourself. And, we know working with some marketing companies can be a bust, but Virteom gets the results you want! That is why we are offering a free consultation to our prospective clients! Three Major Concerns of Working with Web Developers: Case of the missing Web Developer? It is not unheard of for many web developers to go MIA. Either they take too long to get back to you, or they dont ever get back to you. At Virteom, we keep regular business hours and have a customer support desk that is monitored by our entire tech staff. We work when you do so making changes to your website

The All-In-One Marketing Booster

By Virteom
May 08, 2019 Category: Marketing, Boosters

Are you a business owner struggling with marketing for your company? Cant find the time or dont know how to create your own content for your website? We understand that one of the biggest issues business owners face is with content creation, and that is why we developed the All-In-One Marketing Booster at Virteom! What is the All-In-One Marketing Booster? This marketing plan allows us to create content for you and boosting your marketing to help you obtain new leads and strengthen your current customer base all-in-one! Video Creation Statistics show that e-mails are more likely to be opened if they have a video embedded in them; 200-300% more likely in fact! Additionally, you have an 80% higher chance of conversions on landing pages.These statistics show that video is an effective form of communication from a business to its customers. It is much more consumer friendly and more engaging! Video creation is the first step of our All-In-One marketing plan. All you have to do is schedule

Sure, Your Website is Pretty But Does It Tell a Compelling Story?

By Virteom
May 01, 2019 Category: Marketing, Tips

Of course, design is an important part of a successful website but the fact of the matter is that the story you tell on that website is what matters the most! Your customers want to know why YOU are the business that it going to help THEM. Over the last 20 yearswe have been building websites and what we have noticed is that everyone is more concerned with how their site looks rather than the value that it is providing. But, trying to keep up with a pretty website is a vicious cycle. The Three-Year Death Cycle If all you are worried about is a pretty website, youre going to want to change it every couple of years to keep up with the times. But, every three years you go back in to re-beautify your site and yet it still doesnt bring in any leads. At Virteom, we refer to this as the Three-Year Death Cycle. Amazons Website Take a look at Amazons website. It is one of the most cluttered, no-frills websites around, but what it excels in is providing value to its customers. This is one

Hybrid Blogging and How it Promotes Your Business

By Virteom
April 24, 2019 Category: Tips, Marketing

Hybrid Blogging is the focus of our Sonic Marketing Boost here at Virteom! What is a Hybrid Blog? Everyone knows what a blog is. Its basically an article on a specific topic, maybe a picture or two thrown in for reference. But there is nothing really capitating about a traditional blog anymore. These days, we consume most of our information through video, whether its on the tv or the internet. A hybrid blog is a combination of a short video and an article which recaptures the information from that video. Why Hybrid Blogs? Hybrid blogs are a revolutionary way to share information with your customers without the hassle of writing your own content. Not only do you get the ease of sharing what your business is about and what makes it unique, but these hybrid blogs can make your website rank higher on SEO platforms such as Google! In addition, hybrid blogs are overall just more consumer friendly! Content that is accompanied by a video is much more digestible for viewers and more captivating.

Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story

By Virteom
April 18, 2019 Category: Social Media, Testimonials

The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We then post the blog along with the video to your website and all of your social media platforms. This is an efficient and cost-effective way to drive customers to your website rather than your competitors. Moreover, it makes you more personable and allows your prospective customers to feel like they know you before you even meet! Dont Just Take Our Word for It Dan Bishop of Bishop Construction has been a long-time client with Virteom. We built his website, created his content, and weve been managing his Sonic Marketing Boosts for a few years now. According to Bishop, our Sonic Marketing Boost was exactly what his business needed. Though he does admit he was a bit apprehensive at first,

How Discovery With Virteom Helps You Define Your Business

By Virteom
April 11, 2019 Category: Tips, Marketing

Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of different boosts and packages to really customize your experience, but we always start with a client discovery. What is Discovery? Our Discovery consists of an executive pre-brief, leadership cross analysis, persona development, and site map creation. These steps help us streamline your experience at Virteom and allows us to develop the product you want! Executive Pre-Brief The executive pre-brief is the first step of our process where we take all of the leaders in your company, and we individually have them fill out their answers to our discovery questionnaire. Leadership Cross-Analysis Once everyone has their responses in, we then do a cross-analysis of on each

Big Tips for Ranking Number 1 with Search Engines

By Virteom
February 22, 2019 Category: Hybrid Blogs, SEO

Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search engine results are now profiled by the individual. Around when search engines started offering free services like email and smartphone operating systems, they started tracking what you searched for on the internet. This allowed the search engines to start to identify you as an individual. Thats when ranking number 1 on search engines died. For example, if I search for the word candy on the internet my results may show chocolate bars, while yours may show sweet sugar-based candy. Now my example may be extreme, but I hope its driving the point home that search engine users are profiled and what shows up as number 1 in your search results may not be the same for everyone. how do I rank number 1? You might

2018: Year in Review

By Olivia Justice
December 28, 2018 Category: Year In Review

Have you heard about hybrid blogging? Hybrid blogs were created to engage our customers in what were doing: it gives you a behind the scenes on how we make it all happen. In this video, Ted and Dan discuss the improvements weve made in 2018 that will have an impactin 2019. Watch or read the transcription below! Do you want to have a great 2019? Do you want more customers? Now is the time to start setting your marketing and sales goals, and creating a plan for success. When it comes to planning the year ahead, we want you to think about the following things: Your budget How you spent your money last year How youre going to get noticed above the competition. Standing Out from theCompetition in 2019 Were bombarded every day with so many marketing materials: images, social media postings, advertisements and videos how do you break through the noise? Virteom has therecipe to stand out and weve got the tools and some technology to help. How does Virteom stand out from the crowd? To

Why is Branding Important to My Website?

By Virteom
September 13, 2018 Category: Tips

When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve success. For the branding of your business to be successful, it must carry through all of your materials. The themes need to clearly run through your website, printed materials, and social media accounts. To accomplish this continuity and have your brand be recognized, the colors, logos, fonts and other important features need to be consistent throughout everything. Why is Branding Important to Your Website? In our technology-driven society, a business website is often the first exposure potential customers have to a business. It is also quite often the first place people go to learn about a company or to make purchases. So, it is crucial that the

What is Hybrid Blogging?

By Virteom
August 30, 2018 Category: Tips, Marketing

When you promote your business, it is imperative to set yourself apart from the competition. Developing an effective marketing strategy is vital to the success of your business, and doing something different will help increase interest in your company and improve the likelihood of conversions. There are many different ways that you can promote your business, and it can be difficult to know where to start. Working with a skilled marketing partner can help you use all your outlets efficiently and direct you in different ways that will set you apart from your competition. One way to do this is with a term coined by Virteom hybrid blogging. What is Hybrid Blogging? Blogs are essential for todays businesses. If you think about it, majority of the pages you land on after Googling something is a blog. If youre a current Virteom customer, then youve probably heard CEO Dan Carbone talk about blogs and SEO in terms of frogs andlily pads. (You know, he gives you his whole spiel to think of your

Virteom Launches Redesigned Ingot Metallurgy Forum

By Olivia Justice
August 24, 2018 Category: Website Launches

This month has been a very productive month here at Virteom. Weve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) -- IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is nationwide. The case of the MILK-CARTON DEVELOPER IMF came to us in need of routine website maintenance. The developers they were previously working with were not as responsive as they needed. Since the organization has two events each year, they need to keep the website up-to-date with information regarding their meetings. They reached out to Virteom for assistance! Since we are a full-time web development firm, were able to respond to inquiries quickly, and keep their members in the loop. GIVING YOUR SITE A FRESH LOOK In taking on the maintenance of their WordPress website, we found that they would do better working within our custom-built content management

Content Creation Keeping Your Website From Launching? Problem Solved!

By Virteom
July 26, 2018 Category: Content

Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to write your content: You Do Not Have Time to write content As a business owner, your calendar, schedule and to-do list are likely maxed out. Adding content writing to your to-do list will only stress you out and leave you less time to get everything else done. But, content is vital to any business to engage with your target audience, increase conversions and communicate about your company effectively. You Lack Content writing Skills Expressing your thoughts with proper spelling and grammar is the foundation of writing. But, so much more goes into content creation. To publish quality content, you need to have knowledge of the following: Grammar, spelling and punctuation. Search

The Fate of Adobe Flash in 2018

By Virteom
July 04, 2018 Category: Tips

For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition, leaving Flash behind in favor of migration to open web technologies. Why Adobe Flash Is No Longer Working Hopefully you wont notice much difference, as browsers try to seamlessly migrate without disrupting your user experience. However, there are some hiccups. For example, at Virteom, we have had to make alterations to some modules (or plug-ins) that we use in our content management system (CMS); they no longer work because Chrome and Firefox are no longer supporting Flash. How Are Browsers Transitioning Away From Flash? Browsers have always been the primary delivery mechanism for Flash-enabled content, but today, popular browsers are definitely migrating away from

What Can My Business Blog About?

By Virteom
July 04, 2018 Category: Tips

Its no secret that blogging, or content marketing as its also called, is a great way to grow your business and authority. The challenge is coming up with fresh blog ideas on a consistent basis. There are a lot of great resources and tools to help you come up with blog content ideas, but you can also use the list below to start crafting great content for your business blog. Frequently Asked Questions Your blog allows you to speak directly to your customers. It iis the perfect platform to help educate your customers. Take an inventory of the questions you get asked the most from your customers. Take the top five questions and create a blog post for each of them that goes into depth on the answer. This approach not only is targeted to the needs of your customer, but its also a way to provide value and add credibility to your brand. It shows you listen and you care about your customers needs. Case Studies Find a few customers who have had great success with your product or service and

Virteom Launches Brolex Builders

By Olivia Justice
June 13, 2018 Category: Website Launches

Virteom Launches Brolex Builders and Findlay Roofers! Virteom is excited to announce the launch of two new websites: Brolex Builders and Findlay Roofers. Brolex Builders is a roofing and general contracting company located in Findlay, OH. Their roofing business, Findlay Roofers, services all of Northern and Central Ohio. Virteom was brought on to help establish a better presence online for both of these companies. We begun our relationship as we encourage all, through discovery:cross analysis, persona development and site mapping. Through our discovery process we were able to put together a guided strategy to allow their website to connect better with their customers on a more personal level -- ultimately compelling them to convert. Findlay Roofers started as a one-page scrollable website. We encouraged this buisness owner to spread his content across many pages, giving users ample opportunity to land on their website. Visit Brolexs Live Site| Visit Findlay Roofers Live Site Why We

Category: Conversion