Blog

Welcome to the Virteom Blog!

Here we post helpful tips and tricks to help your company grow. Stay up to date on all things Virteom by subscribing to our blog:

Loading Form...
Loading Form...

Category: Buyer Personas

Why do I need Buyer Personas?

By Virteom
June 05, 2018 Category: Buyer Personas

When youre building a business, its imperative that you know who your target audience is. In order to develop your marketing campaign and even design your website, you need to understand the people that would have interest in your product or service. This will help you better market to and interact with them. A great way to figure out this information is through identifying buyer personas. Each buyer has a persona which is based on specifics needs, emotions and demographics. These buyer types will have a personality that can direct your online market strategy to help facilitate the production of leads and conversions through your website. Why take the time to identify your companys buyer personas? Because it helps identify the objectives, problems, and questions your potential customers may have when visiting your website. Thus, providing a clear and direct path for them to take when visiting your site. It also helps you map out what their steps of engagement may look like. How will

Category: Website Maintenance

3 Reasons You Should Start Website Maintenance Today

By Virteom
April 16, 2018 Category: Website Maintenance

If you are running a business, your website is the tool that highlights what your business is all about. Your website defines your business and the services it offers, giving clients the information that influences their decision to buy. Over the years, though, this information can quickly become outdated, which can adversely affect your business if you do not make the necessary changes. Consistent website maintenance is vital to your business online presence. Here are three reasons why you should continually update your website: An Updated Website Attracts New Visitors A great website provides useful information that immediately captures the attention of visitors. If your website is professional and tidy, you are likely to leave a lasting first impression with your websites new visitors. An unkept, outdated website will often scare prospective customers and traffic away. Make sure you consistently update your websites design themes and content to ensure that your visitors are getting