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Category: Discovery

Sure, Your Website is Pretty But Does It Tell a Compelling Story?

By Virteom
May 01, 2019 Category: Marketing, Discovery

Of course, design is an important part of a successful website but the fact of the matter is that the story you tell on that website is what matters the most! Your customers want to know why YOU are the business that it going to help THEM. Over the last 20 yearswe have been building websites and what we have noticed is that everyone is more concerned with how their site looks rather than the value that it is providing. But, trying to keep up with a pretty website is a vicious cycle. The Three-Year Death Cycle If all you are worried about is a pretty website, youre going to want to change it every couple of years to keep up with the times. But, every three years you go back in to re-beautify your site and yet it still doesnt bring in any leads. At Virteom, we refer to this as the Three-Year Death Cycle. Amazons Website Take a look at Amazons website. It is one of the most cluttered, no-frills websites around, but what it excels in is providing value to its customers. This is one

How Discovery With Virteom Helps You Define Your Business

By Virteom
April 11, 2019 Category: Discovery, Marketing

Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of different boosts and packages to really customize your experience, but we always start with a client discovery. What is Discovery? Our Discovery consists of an executive pre-brief, leadership cross analysis, persona development, and site map creation. These steps help us streamline your experience at Virteom and allows us to develop the product you want! Executive Pre-Brief The executive pre-brief is the first step of our process where we take all of the leaders in your company, and we individually have them fill out their answers to our discovery questionnaire. Leadership Cross-Analysis Once everyone has their responses in, we then do a cross-analysis of on each

Category: Conversion

Create Landing Pages that Convert

By Virteom
October 24, 2017 Category: Landing Pages, Lead Generation, Conversion, Online Marketing, Marketing

Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the

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Categories
Marketing (18)
Website Launches (10)
SEO (8)
Marketing101 (7)
Online Marketing (6)
Content (5)
Digital Marketing (4)
Virteom (4)
(4)
General (4)
Blogging (4)
Social Media (3)
Launches (3)
Web Development (3)
Online Advertising (3)
Content Marketing (3)
Content Creation (3)
Websites (2)
Advertising (2)
Social Media Marketing (2)
Lead Generation (2)
Landing Pages (2)
Google Ads (2)
Discovery (2)
Think Tank (2)
Website (2)
SaaS (1)
Web Performance (1)
Social Media Ads (1)
Google AdWords (1)
Marketing Automation (1)
Tips And Tricks (1)
AdWords (1)
ECommerce (1)
Paid Ads (1)
PPC (1)
Video Marketing (1)
WebsiteTrends (1)
Maintenance (1)
Website Maintenance (1)
BuyerPersonas (1)
Blog (1)
Hybrid Blogging (1)
Branding (1)
Year In Review (1)
HybridBlogs (1)
Sonic Marketing (1)
Testimonial (1)
All In One (1)
Images (1)
Facebook (1)
Services (1)
Google Adwords (1)
PCI Compliant (1)
Email Campaigns (1)
Trade Shows (1)
Social Networking (1)
Before And After (1)
Ownership (1)
Upgrades (1)
Smart Sites (1)
Link Building (1)
Website Development (1)
Virteom Web Development (1)
Lead Generation Landing Pages (1)
Account Managers (1)
Twitter Polls (1)
Twitter Ads (1)
Search Engine Optimization (1)
Bing Ads (1)
Yahoo Ads (1)
Linkedin (1)
Twitter (1)
Online Presence (1)
SSL (1)
HTTPS (1)
Web Trends (1)
Conversion (1)
Free Consultation (1)
+ Show More