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Category: Google AdWords
5 Things To Know Before Advertising Online
Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that
3 Reasons Your Small Business Needs Google Adwords
One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, Just Google it? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Adwords. You have no doubt heard of Googles Adwords services. Here are a few reasons your small (or even medium to large) business nees Google Adwords!: 1. Front Page Positioning This alone is worth the cost of Googles advertising service. Using Adwords will help ensure first page returns for your ad. The best place to hide a dead body is on the second page of Google because no one will ever look there. This is a joke, of course, but its so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone
Category: Conversion
Create Landing Pages that Convert
Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the