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This month has been a very productive month here at Virteom. Weve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) -- IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is nationwide. The case of the MILK-CARTON DEVELOPER IMF came to us in need of routine website maintenance. The developers they were previously working with were not as responsive as they needed. Since the organization has two events each year, they need to keep the website up-to-date with information regarding their meetings. They reached out to Virteom for assistance! Since we are a full-time web development firm, were able to respond to inquiries quickly, and keep their members in the loop. GIVING YOUR SITE A FRESH LOOK In taking on the maintenance of their WordPress website, we found that they would do better working within our custom-built content management
Virteom Launches Brolex Builders and Findlay Roofers! Virteom is excited to announce the launch of two new websites: Brolex Builders and Findlay Roofers. Brolex Builders is a roofing and general contracting company located in Findlay, OH. Their roofing business, Findlay Roofers, services all of Northern and Central Ohio. Virteom was brought on to help establish a better presence online for both of these companies. We begun our relationship as we encourage all, through discovery:cross analysis, persona development and site mapping. Through our discovery process we were able to put together a guided strategy to allow their website to connect better with their customers on a more personal level -- ultimately compelling them to convert. Findlay Roofers started as a one-page scrollable website. We encouraged this buisness owner to spread his content across many pages, giving users ample opportunity to land on their website. Visit Brolexs Live Site| Visit Findlay Roofers Live Site Why We
We are excited to announce a launched re-design and re-imagined site for Lineweaver Financial Group! Lineweaver Financial Group is one of Northeast Ohios most respected financial advisory firms. Virteom was able to freshen and update the skin of the site, while keeping page content intact. Our goal was to create a design that would allow them to speak directly to their market, define a clear path to their latest media appearances, put their events front and center and make it easy for their clientele to access news. Their old site had become a little dated and was not mobile friendly. This design gives their site a modern, updated feel, and it can now be accessible on any device. The Old Site: The New Site: Visit the Live Site Why We Love This Site It was really important for Lineweaver Financial Group to have a site that spoke to their clientele. Through persona development we were able to identify what information these buyers typically look for when they visit their website.
Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the