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Category: Marketing101

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

3 Ways to Think Like Your Customer for Digital Marketing Success

By Virteom
January 09, 2018 Category: Marketing101, Marketing Automation, Marketing, Blogging

Sometimes, the most valuable things cannot be measured. Gone are the days of a brands marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as its based on assumptions. As our CEO Dan Carbone once put it, Its really just guessing and testing. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, dont put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally,

7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: SaaS, Marketing101, Virteom, Digital Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Spending Too Much Time on SEO? You Should Be!

By Admin
July 25, 2017 Category: SEO, Marketing101, Content Creation

If you have an online business, search engine optimization (SEO) is a crucial aspect to your business. It cant be an afterthought. You have to build it into your online marketing strategy from the very beginning. Generating traffic from organic searches to your website is a key part of your online business, but many businesses design their websites without factoring SEO into the design. You might have a beautiful design, but without the SEO guts you wont get too far. Your site should look nice and modern, but it also needs to be built to handle lead generation and search marketing. Where to Begin with SEO You really should be spending significant time on your SEO, or paying someone to think about it for you. So what are the things you need to consider? It starts with the domain you choose. It has to make sense and relate to what you do in your business. For example: if youre in the landscaping business, choosing a domain that has landscaping in it will help with your ranking. If you

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category: Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

10 Ways to Promote Your Small Business

By Olivia Justice
September 08, 2016 Category: Marketing, Marketing101

Weve Learned that small businesses cant always use the same marketing efforts that big brands take advantage of, thats why we need to get creative. Maybe youre just starting out, or youve been around for years. Heres a few marketing tips weve come across that have helped us along our journey. 1. MAKE SURE YOU HAVE BUSINESS CARDS Not cheap ones!Ones that sayI plan on being around for a long time. Dont be afraid to spend the extra money, these are like your store front. Your brand is an extension of yourself! Your card needs to speak volumes, if youre creative, use Google - Get Inspired - GO FOR IT! if youre not artistic, HIRE AN ARTIST! Standout - you dont want to be like your competitors, you want to be better! Remember:their next stop is your website BUILD A NICE WEBSITE - LETVIRTEOMHELP A. MAKE IT HIGH QUALITY B. TELL YOUR CUSTOMERS HOW YOU WILL SOLVE THEIR PROBLEM C. BE DIFFERENT - MOST WEBSITES LOOK THE SAME NOW: HOME ROTATOR, GOOGLE MAP AT THE BOTTOM - DONT REINVENT

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