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Category: Think Tank

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category: Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

Own Your Own Content

By Dan Carbone
September 24, 2012 Category: Content, Marketing, Social Networking, Think Tank

In case you were not aware the next big buzz phrase is Original Content. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Lets take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone elses content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner

Month: October 2016

Virteom Launches Bishop Construction

By Sarah Falck
October 31, 2016 Category: Website Launches, Website Development, Virteom Web Development

Virteom is excited to announce the launch of Bishop Construction LLCs new site, bishopllc.com! For over 34 years, Bishop Construction LLC, located in Wickliffe, has been a trusted and experienced contractor in Northeast Ohio. Providing a full range of services from remodeling to new construction, Bishop Construction LLC is committed to providing superior craftsmanship for customers in the Greater Cleveland area. WHY WE LOVE THIS SITE Bishop Construction LLC is all about making your home or business look and feel good, and thats exactly what we at Virteom set out to do for their new site! With full-width images of Bishops construction work, coupled with modern parallax sections and a new sleek design, Bishops new site shows off the companys fun vibe and quality stand-out work. One of our favorite sections of the new site is the projects page! Bishop Construction LLC wanted to highlight images of their past commercial and residential work to engage new customers. They were also

Don't Just Build Websites, Build Smart Sites

By Admin
October 18, 2016 Category: Smart Sites, Websites, Web Development

A website is more than a place to find a phone number or email. Its more than product and service details. Its more than a place to boast about your company employees, history, and experience. Its more than an extra for your business or marketing, its a necessity. Websites are not what they used to be, they have to be both a foundation and driver of your web presence growth. Thats why Virteom creates Smart Sites. With technology advancing at warp speeds, traditional websites are quickly losing ground. Mobile devices and their streamlined, quick responding, draw-us-back app technology call for websites to join the cutting edge, modern front runners or dwindle into antiquity. Are websites fighting a losing battle? We believe not. SEO, bandwidth, browser technology, screen sizes and user expectations continually change around us and lead into a better future. It is time to recharge our creative thinking caps and utilize the technologies at hand. Traditionally, websites retrofitting

Virteom Launches Consolidated Precision Products

By Alana Haws
October 05, 2016 Category: Website Launches

Come check out Virteoms latest site, Consolidated Precision Products, cppcorp.com ! With locations all around the world, Consolidated Precision Products has a home base in Cleveland but is an internationally recognized company specializing in high-precision, geometrically complex aerospace systems, components and subassemblies. CPPs new site was built by Virteom on the Wordpress CMS. I know what youre thinking, What? Wordpress? Yeah! We do that too! When customers come to Virteom for a new site build we like to give them all the options when choosing their CMS. For some customers the choice is easy, we built our Virteom CMS from the ground up, and know all its ins and outs. But at the same rate, some companies have a technical staff member who have worked on a certain CMS before, and will be maintaining the site moving forward. This was the case for CPP. wordpress VS the virteom cms Wordpress and the Virteom CMS have many similarities; ability to add plugins [also called modules],