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Category: Websites

Avoiding the Three Year Death Cycle of Websites

By Virteom
December 14, 2017 Category: Websites

Many companies make the mistake of creating the perfect website for their business, just to let it sit there unattended for years. As long as its out there and not showing an error page, theyre satisfied. But that attitude could be costing you customers. Weve noticed that every three years customers come to us looking to refresh their websites visuals and content. Its like their websites have an expiration date and go through a death cycle.Sounds ominous, but bear with us - its a real thing. If you dont keep up with the latest web trends, keep fresh content and stay compliant with the latest search engine trends youre likely to fall off the face of the web. So, what attributes to the three year website death cycle? 1. Your Website Becomes Out of Date Internet trends move quickly, and in just three years your business website can go from impressive to meh for a couple of reasons: your website Design is Out Of Date: Web design is constantly changing, and what may have been trending

Don't Just Build Websites, Build Smart Sites

By Admin
October 18, 2016 Category: Smart Sites, Websites, Web Development

A website is more than a place to find a phone number or email. Its more than product and service details. Its more than a place to boast about your company employees, history, and experience. Its more than an extra for your business or marketing, its a necessity. Websites are not what they used to be, they have to be both a foundation and driver of your web presence growth. Thats why Virteom creates Smart Sites. With technology advancing at warp speeds, traditional websites are quickly losing ground. Mobile devices and their streamlined, quick responding, draw-us-back app technology call for websites to join the cutting edge, modern front runners or dwindle into antiquity. Are websites fighting a losing battle? We believe not. SEO, bandwidth, browser technology, screen sizes and user expectations continually change around us and lead into a better future. It is time to recharge our creative thinking caps and utilize the technologies at hand. Traditionally, websites retrofitting

Category: Content

How Can a Content Style Guide Boost Leads?

By Virteom
August 09, 2018 Category: Content

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results. What is a Content Style Guide? If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the Voice: Rhythm and language of your brands personality. Tone: Adaptation of your voice to different platforms. Style: What your content looks like i.e. formatting, grammar, etc. It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers and all other content creators. The foundation of quality content starts with a well-researched content style guide. How Does a Content Style Guide Help? Your brand consists of visuals and content both equally important

Creating an A+ Blog that Ranks High and Provides Value

By Admin
September 05, 2017 Category: Blogging, Marketing, SEO, Content

With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category: Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

Own Your Own Content

By Dan Carbone
September 24, 2012 Category: Content, Marketing, Social Networking, Think Tank

In case you were not aware the next big buzz phrase is Original Content. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Lets take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone elses content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner

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