Your website Report Card is at the heart of the Virteom success system. It's your go-to report for the health of your website, its SEO, and the leads it generates. The Report Card is chock full of information, so it's a good idea to review it on a regular basis (monthly, at a minimum) and make sure you understand what the data means and how you can improve your scores.
You can also get a 1000-foot view simply by looking at the Health Meter for your website. This number is a proprietary calculation that looks at content, SEO and website traffic to give you a general feeling about the site's health. Your goal is 100% health, but the higher the number the better.
You can view the Health Meter for your site by clicking the "Manager" link in the Virteom toolbar. Access to the Report Card is just to the right. Click the Report Card icon to view the "Website Report Card and Optimization Suggestions" screen.
The Report Card is broken up into several sections, including:
The first area of the website Report Card shows information gleaned via Google Analytics and is designed to give you a quick and useful view into the amount of traffic coming to your site and what they do once there.
By default, the numbers are reflective of the most recent 30 days and include a comparison (the blue line on the graph) to the 30 days prior to that. However, you can use the date selection fields to change these ranges. The previous period will always reflect the same number of days as the current period.
Hover your mouse over any point or line on the graph, and the corresponding number for that day will appear. To see the total (or average, depending on the selected data point) for the time period, view the line just above the graph.
When you first access your Report Card, this graph will reflect the number of visits. However, there are additional data points that can be reported. Just click the link just below the date fields to see the data of interest. The possible data points and their definitions* include:
You may also click the "Show Google Analytics Overview " link to see additional summary data. In this view, the totals of the above metrics (plus a few additional metrics) are shown along with the totals from the previous period and a red or green arrow to indicate an improvement or decline. This link is a toggle, so click it again to hide the information.
This area of the Report Card looks at five key areas for search engine optimization and provides a status for each. Your goal is to see the green star icon for each checkpoint, indicating that your optimization work is complete for that item. Keep in mind, however, that as you add and edit content and pages on your site, these numbers will constantly fluctuate. As a result, it is common (although not ideal) for users to have one or more areas that need further SEO work.
Each checkpoint is scanned periodically, but if you'd like to force a re-scan while logged into Virteom, click the refresh icon to the left of the metric.
The five key checkpoints are:
Keywords are words or phrases that appear frequently in your site's content. Search engines believe these describe or are relevant to the subject matter of your site and use this information in determining when your site should appear in search results.
Virteom takes information from your Google Analytics account to find the keywords that people are already using to find your site, then analyzes them against a proprietary algorithm to determine which are the most effective at getting visitors to stay and engage with your site. The effective keywords are listed in this section with the most effective first. We suggest you further optimize your content and back-links with a focus on these keywords.
Virteom uses data from a variety of sources to help identify the visitors who are coming to your website. While we cannot provide an individual's name, we can often provide the name of the company they work for or are visiting from. Using a proprietary algorithm that factors in number of visits, time on site, and other elements, we rank these visitors according to the most likely lead. This information may be used to complement and help prioritize the Daily Lead Reports.
Using data from Google Analytics, this section summarizes the most important sources of visitors for you. It looks at the websites that visitors have accessed just before accessing yours and ranks them in order of importance. When the traffic source is a search engine, it is a good idea to optimize your site according to that engine's algorithmic rules. When it is another website, you may want to consider buying ads there, optimizing your link there, or searching for other bank link opportunities on similar sites.
This data point is generally used by web developers when testing or optimizing your website for a particular hardware/software configuration. It indicates the screen resolutions, operating systems, and browsers that were used most frequently by visitors accessing your site.