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Author: Virteom

Content Creation Services in Cleveland, Ohio

By Virteom
June 05, 2019 Category: Content

Creating content for your business by yourself can be daunting. You are the expert in what you do, but that doesnt mean you have the time to perfectly craft copy for your website or your digital marketing. Well guess what, you dont have to! More often than not, the factor that keeps a website from launching is the absence of content. If you are providing it to us, getting your site launch might take two to three extra months just because you simply dont have the time to commit to writing. The Content Booster with Virteom With the content booster from Virteom, you dont have to spend hours upon grueling hours spinning your wheels about what to write, how to write it, and even better you dont have to worry about whether or not what you have written is grammatically correct. What You Do Instead, all you have to do is make a one-hour commitment to meet with us here at Virteom, online, or anywhere really! During this meeting, we ask you core questions about your business, and you relay

Free Website and Digital Marketing Consultation in Avon, Ohio

By Virteom
May 22, 2019 Category: Free Consultation, Digital Marketing, Web Development

Web design can be a scary thing for many business owners, especially if you dont know muchabout computers, the internet, computer science, any of that! Digital marketing can be a scary thing too. We all have our strong suits and web development, design, and digital marketing are our strong suits at Virteom! We understand that it can be stressful and time-consuming to try to figure out your website by yourself. And, we know working with some marketing companies can be a bust, but Virteom gets the results you want! That is why we are offering a free consultation to our prospective clients! Three Major Concerns of Working with Web Developers: Case of the missing Web Developer? It is not unheard of for many web developers to go MIA. Either they take too long to get back to you, or they dont ever get back to you. At Virteom, we keep regular business hours and have a customer support desk that is monitored by our entire tech staff. We work when you do so making changes to your website

The All-In-One Marketing Booster

By Virteom
May 08, 2019 Category: Marketing, Digital Marketing, All In One

Are you a business owner struggling with marketing for your company? Cant find the time or dont know how to create your own content for your website? We understand that one of the biggest issues business owners face is with content creation, and that is why we developed the All-In-One Marketing Booster at Virteom! What is the All-In-One Marketing Booster? This marketing plan allows us to create content for you and boosting your marketing to help you obtain new leads and strengthen your current customer base all-in-one! Video Creation Statistics show that e-mails are more likely to be opened if they have a video embedded in them; 200-300% more likely in fact! Additionally, you have an 80% higher chance of conversions on landing pages.These statistics show that video is an effective form of communication from a business to its customers. It is much more consumer friendly and more engaging! Video creation is the first step of our All-In-One marketing plan. All you have to do is schedule

Sure, Your Website is Pretty But Does It Tell a Compelling Story?

By Virteom
May 01, 2019 Category: Marketing, Discovery

Of course, design is an important part of a successful website but the fact of the matter is that the story you tell on that website is what matters the most! Your customers want to know why YOU are the business that it going to help THEM. Over the last 20 yearswe have been building websites and what we have noticed is that everyone is more concerned with how their site looks rather than the value that it is providing. But, trying to keep up with a pretty website is a vicious cycle. The Three-Year Death Cycle If all you are worried about is a pretty website, youre going to want to change it every couple of years to keep up with the times. But, every three years you go back in to re-beautify your site and yet it still doesnt bring in any leads. At Virteom, we refer to this as the Three-Year Death Cycle. Amazons Website Take a look at Amazons website. It is one of the most cluttered, no-frills websites around, but what it excels in is providing value to its customers. This is one

Hybrid Blogging and How it Promotes Your Business

By Virteom
April 24, 2019 Category: Blogging, Marketing

Hybrid Blogging is the focus of our Sonic Marketing Boost here at Virteom! What is a Hybrid Blog? Everyone knows what a blog is. Its basically an article on a specific topic, maybe a picture or two thrown in for reference. But there is nothing really capitating about a traditional blog anymore. These days, we consume most of our information through video, whether its on the tv or the internet. A hybrid blog is a combination of a short video and an article which recaptures the information from that video. Why Hybrid Blogs? Hybrid blogs are a revolutionary way to share information with your customers without the hassle of writing your own content. Not only do you get the ease of sharing what your business is about and what makes it unique, but these hybrid blogs can make your website rank higher on SEO platforms such as Google! In addition, hybrid blogs are overall just more consumer friendly! Content that is accompanied by a video is much more digestible for viewers and more captivating.

Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story

By Virteom
April 18, 2019 Category: Sonic Marketing, Testimonial

The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We then post the blog along with the video to your website and all of your social media platforms. This is an efficient and cost-effective way to drive customers to your website rather than your competitors. Moreover, it makes you more personable and allows your prospective customers to feel like they know you before you even meet! Dont Just Take Our Word for It Dan Bishop of Bishop Construction has been a long-time client with Virteom. We built his website, created his content, and weve been managing his Sonic Marketing Boosts for a few years now. According to Bishop, our Sonic Marketing Boost was exactly what his business needed. Though he does admit he was a bit apprehensive at first,

How Discovery With Virteom Helps You Define Your Business

By Virteom
April 11, 2019 Category: Discovery, Marketing

Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of different boosts and packages to really customize your experience, but we always start with a client discovery. What is Discovery? Our Discovery consists of an executive pre-brief, leadership cross analysis, persona development, and site map creation. These steps help us streamline your experience at Virteom and allows us to develop the product you want! Executive Pre-Brief The executive pre-brief is the first step of our process where we take all of the leaders in your company, and we individually have them fill out their answers to our discovery questionnaire. Leadership Cross-Analysis Once everyone has their responses in, we then do a cross-analysis of on each

Big Tips for Ranking Number 1 with Search Engines

By Virteom
February 22, 2019 Category: Hybrid Blogs, SEO

Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search engine results are now profiled by the individual. Around when search engines started offering free services like email and smartphone operating systems, they started tracking what you searched for on the internet. This allowed the search engines to start to identify you as an individual. Thats when ranking number 1 on search engines died. For example, if I search for the word candy on the internet my results may show chocolate bars, while yours may show sweet sugar-based candy. Now my example may be extreme, but I hope its driving the point home that search engine users are profiled and what shows up as number 1 in your search results may not be the same for everyone. how do I rank number 1? You might

Why is Branding Important to My Website?

By Virteom
September 13, 2018 Category: Branding

When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve success. For the branding of your business to be successful, it must carry through all of your materials. The themes need to clearly run through your website, printed materials, and social media accounts. To accomplish this continuity and have your brand be recognized, the colors, logos, fonts and other important features need to be consistent throughout everything. Why is Branding Important to Your Website? In our technology-driven society, a business website is often the first exposure potential customers have to a business. It is also quite often the first place people go to learn about a company or to make purchases. So, it is crucial that the

What is Hybrid Blogging?

By Virteom
August 30, 2018 Category: Hybrid Blogging, Marketing

When you promote your business, it is imperative to set yourself apart from the competition. Developing an effective marketing strategy is vital to the success of your business, and doing something different will help increase interest in your company and improve the likelihood of conversions. There are many different ways that you can promote your business, and it can be difficult to know where to start. Working with a skilled marketing partner can help you use all your outlets efficiently and direct you in different ways that will set you apart from your competition. One way to do this is with a term coined by Virteom hybrid blogging. What is Hybrid Blogging? Blogs are essential for todays businesses. If you think about it, majority of the pages you land on after Googling something is a blog. If youre a current Virteom customer, then youve probably heard CEO Dan Carbone talk about blogs and SEO in terms of frogs andlily pads. (You know, he gives you his whole spiel to think of your

How Can a Content Style Guide Boost Leads?

By Virteom
August 09, 2018 Category: Content

Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results. What is a Content Style Guide? If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the Voice: Rhythm and language of your brands personality. Tone: Adaptation of your voice to different platforms. Style: What your content looks like i.e. formatting, grammar, etc. It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers and all other content creators. The foundation of quality content starts with a well-researched content style guide. How Does a Content Style Guide Help? Your brand consists of visuals and content both equally important

Content Creation Keeping Your Website From Launching? Problem Solved!

By Virteom
July 26, 2018 Category: Content Creation, Content Marketing

Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to write your content: You Do Not Have Time to write content As a business owner, your calendar, schedule and to-do list are likely maxed out. Adding content writing to your to-do list will only stress you out and leave you less time to get everything else done. But, content is vital to any business to engage with your target audience, increase conversions and communicate about your company effectively. You Lack Content writing Skills Expressing your thoughts with proper spelling and grammar is the foundation of writing. But, so much more goes into content creation. To publish quality content, you need to have knowledge of the following: Grammar, spelling and punctuation. Search

What Can My Business Blog About?

By Virteom
July 04, 2018 Category: Blog

Its no secret that blogging, or content marketing as its also called, is a great way to grow your business and authority. The challenge is coming up with fresh blog ideas on a consistent basis. There are a lot of great resources and tools to help you come up with blog content ideas, but you can also use the list below to start crafting great content for your business blog. Frequently Asked Questions Your blog allows you to speak directly to your customers. It iis the perfect platform to help educate your customers. Take an inventory of the questions you get asked the most from your customers. Take the top five questions and create a blog post for each of them that goes into depth on the answer. This approach not only is targeted to the needs of your customer, but its also a way to provide value and add credibility to your brand. It shows you listen and you care about your customers needs. Case Studies Find a few customers who have had great success with your product or service and

The Fate of Adobe Flash in 2018

By Virteom
July 04, 2018 Category: General

For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition, leaving Flash behind in favor of migration to open web technologies. Why Adobe Flash Is No Longer Working Hopefully you wont notice much difference, as browsers try to seamlessly migrate without disrupting your user experience. However, there are some hiccups. For example, at Virteom, we have had to make alterations to some modules (or plug-ins) that we use in our content management system (CMS); they no longer work because Chrome and Firefox are no longer supporting Flash. How Are Browsers Transitioning Away From Flash? Browsers have always been the primary delivery mechanism for Flash-enabled content, but today, popular browsers are definitely migrating away from

Why do I need Buyer Personas?

By Virteom
June 05, 2018 Category: Buyer Personas

When youre building a business, its imperative that you know who your target audience is. In order to develop your marketing campaign and even design your website, you need to understand the people that would have interest in your product or service. This will help you better market to and interact with them. A great way to figure out this information is through identifying buyer personas. Each buyer has a persona which is based on specifics needs, emotions and demographics. These buyer types will have a personality that can direct your online market strategy to help facilitate the production of leads and conversions through your website. Why take the time to identify your companys buyer personas? Because it helps identify the objectives, problems, and questions your potential customers may have when visiting your website. Thus, providing a clear and direct path for them to take when visiting your site. It also helps you map out what their steps of engagement may look like. How will

What You May Be Missing With Your SEO Strategy

By Virteom
May 29, 2018 Category: SEO

Search Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean? There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked --the emotional element. Emotions are what really motivates a customer to click, read or purchase. This is where many SEO strategies miss the mark. Most SEO strategies are technical in nature; pick the keywords, place the keyword a certain number of times within the content, etc. What really motivates a customer to take an action, such as reading an article or clicking a buy button, is the emotion behind the words they are reading. This is where the magic happens. Businesses who recognize this are at a huge advantage. The truth is, SEO should not be looked at only from a technical aspect of keywords and meta tags. Emotional SEO is creating content that helps your customer answer a question, solve

What Can PPC Do For Your Online Marketing?

By Virteom
May 17, 2018 Category: Advertising

At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads

You're too Busy for Marketing - and We Know Why!

By Virteom
April 30, 2018 Category: Marketing

We know why you arent marketing: youre running a business. Your time is literally your money and the money of everyone who works for you, and nothing eats up the hours of the day like running a business. When the buck stops with you, schedules need to be made, books need to be balanced, payroll needs to be in on time, supplies need to be ordered and products need to keep moving out steadily. On top of all that, you still have to deal with daily decisions that cant be planned for. Being your own boss has its drawbacks, and a premium on time is probably the most significant. The problem is your business still needs to market, because marketing wont happen by itself. Fresh original content needs to be posted to the business blog, social media needs to keep turning out fresh, useful information to your followers, and you need to continue to build your brand even as you get business done. How do you do that with all the responsibilities and time constraints you already have? Thats where we

3 Reasons You Should Start Website Maintenance Today

By Virteom
April 16, 2018 Category: Website Maintenance

If you are running a business, your website is the tool that highlights what your business is all about. Your website defines your business and the services it offers, giving clients the information that influences their decision to buy. Over the years, though, this information can quickly become outdated, which can adversely affect your business if you do not make the necessary changes. Consistent website maintenance is vital to your business online presence. Here are three reasons why you should continually update your website: An Updated Website Attracts New Visitors A great website provides useful information that immediately captures the attention of visitors. If your website is professional and tidy, you are likely to leave a lasting first impression with your websites new visitors. An unkept, outdated website will often scare prospective customers and traffic away. Make sure you consistently update your websites design themes and content to ensure that your visitors are getting

Web Design in 2018

By Virteom
April 09, 2018 Category: Website Trends

The internet has been around for decades. So, most people are comfortable with it and know how to use it to their best advantage. Websites are an integral part of the internet, and without them, life would be difficult for both everyday and business use. Over the years, the standards for web design have evolved and been refined. Here are some of the best practices and standards that you can see in web design in the coming year. The Basics of web design: The Header The header of your website is one of the most valuable areas of yor site. It made up of your logo, navigation, sub menus and search features. Navigation Navigation tools are important for any website. The navigation of your website are the links that take visitors to one page or another on your website. This information is most often placed in a header across the top of the homepage. That way it is easy to find and use. For more on navigation best practices click here. Search Feature Placement If you are going to include

Category: Conversion

Create Landing Pages that Convert

By Virteom
October 24, 2017 Category: Landing Pages, Lead Generation, Conversion, Online Marketing, Marketing

Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the

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