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Author: Virteom

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

7 Tips On Lead Generating Content

By Virteom
February 01, 2018 Category: Content Creation, Content Marketing, Marketing 101

Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for

3 Ways to Think Like Your Customer for Digital Marketing Success

By Virteom
January 09, 2018 Category: Marketing101, Marketing Automation, Marketing, Blogging

Sometimes, the most valuable things cannot be measured. Gone are the days of a brands marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as its based on assumptions. As our CEO Dan Carbone once put it, Its really just guessing and testing. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, dont put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally,

The Importance of Link Building

By Virteom
December 26, 2017 Category: SEO, Link Building, Marketing

Link building is an important aspect of SEO marketing. If you have not yet employed link building strategies in your marketing structure, you are possibly missing out on potential business. Using link building strategies will help you create high-quality SEO marketing campaigns that will help your business thrive. But, first you need to understand what it is and how to use it. What is link building? Link building is a strategy that that gets web pages to link to each other by acquiring hyperlinks from other websites and apply them to your own site. It helps users navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are different ways to build links. But, if you can master at least one of them, it can catapult you ahead of your competition.In the United States, the interest for link building has grown 43 percent since 2005. How are links created? Since links are at the crux of link building, it is important to

3 Reasons You Shouldn't Delay Launching Your New Website

By Virteom
December 21, 2017 Category: Web Development

elaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. While many people who are running businesses are perfectionists and dont want to launch anything that would be considered incomplete; when it comes to putting out an updated website, or launching one for the first time, the sooner it goes online the better. Your website is a member of your sales team...except it is working for you24/7. With this constant availability Delaying the launch of your website can be costly. Check out these three reasons you shouldnt delay launching your new website: customers need to find your business Businesses derive so much business from their online presence these days that it can be crippling to have a poor online presence. Being searchable on the web makes it easier and faster for people to find your business, much like how the Yellow Pages used to be the go-to method for finding the business a customer needs, now they turn to Google and Bing. to

3 Google AdWords Hacks To Increase Conversions For The Long Term

By Virteom
December 19, 2017 Category: AdWords, Online Advertising, Tips And Tricks, Online Marketing, Google Ads

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

Avoiding the Three Year Death Cycle of Websites

By Virteom
December 14, 2017 Category: Websites

Many companies make the mistake of creating the perfect website for their business, just to let it sit there unattended for years. As long as its out there and not showing an error page, theyre satisfied. But that attitude could be costing you customers. Weve noticed that every three years customers come to us looking to refresh their websites visuals and content. Its like their websites have an expiration date and go through a death cycle.Sounds ominous, but bear with us - its a real thing. If you dont keep up with the latest web trends, keep fresh content and stay compliant with the latest search engine trends youre likely to fall off the face of the web. So, what attributes to the three year website death cycle? 1. Your Website Becomes Out of Date Internet trends move quickly, and in just three years your business website can go from impressive to meh for a couple of reasons: your website Design is Out Of Date: Web design is constantly changing, and what may have been trending

7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: SaaS, Marketing101, Virteom, Digital Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Why is Image Optimization Important to Web Performance

By Virteom
November 30, 2017 Category: Images, Web Performance

Anyone from a web guru to a casual Internet user can tell you that images for your website are a big deal. But images can do more than just look pretty - they can actually drive more traffic to your website. And you dont need professional photography skills to bring that attention to your site. All you need are a few tricks to optimize your images. While adding a picture to your website is a breeze, it takes a little more work to get the full optimization from your image. When youre ready to upload your picture, keep these tips in mind: 1. Name Your Images When you go to upload your image, its label will default to whatever name your camera or the stock website gave the file. While it may seem tedious, take a moment to rename your file with descriptive words in order to help your webpage rank higher on search engines. Bots crawling through pages pick up on image file names just like they would text, and they will be more likely to pick up a filename like your-product-here.jpeg over

Why Having a Website is More Important than You Think

By Virteom
November 02, 2017 Category: Website

With social media being all the rage, the temptation to think that a Facebook page is all your small business needs is common. After all, with limited staffing it proves difficult to stay current with these applications. Why add the work and cost of a website to the mix? The truth is that a social media presence is not enough to market your company. Yes, social media proves a hefty tool in your marketing strategy. However, you need a web presence to capitalize on and boost your social media / Facebook presence. Lets take a closer look. Rent vs. Own Ultimately, with social media, you do not own the space. This fact means that changes to the platform are made without your approval or even your liking. These changes may impact your business negatively and unfortunately, you have no say. A website on the other hand is owned and controlled by you. If an aspect of your site is not seeing good returns, you change it or have your web development team fix it. If your consumers express trouble

Create Landing Pages that Convert

By Virteom
October 24, 2017 Category: Landing Pages, Lead Generation, Conversion, Online Marketing, Marketing

Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the

Chatbots are on the rise -- and that's good news for you

By Virteom
October 03, 2017 Category: Web Trends, Marketing

Over the past few years, a new trend has been gaining steam online: chatbots. Theyre a type of artificial intelligence that can hold conversations with people in a realistic and human-like manner. In 2016, chatbots seemed to explode onto the scene as a new interactive marketing and customer service tool and this year, theyre only growing as new uses and environments start cropping up.. how are chatbots used? Typically, business chatbots have been used in a customer service capacity when you visit a website, a chatbot in the corner will pop up and ask you if you have any questions. This type of user engagement has worked well in the past, especially as it helps users save what can be a significant amount of time waiting for a customer service representative to become available simply to answer a routine question. But now, chatbots are moving into an even more personalized realm conducting routine activities for their users, from paying bills to scheduling meetings to ordering online. For

Your Website is at Risk

By Virteom
September 07, 2017 Category: SSL, HTTPS

If youre running a website or online company, you probably already know the importance of things like SEO. You know that you need keywords, that you need a great landing page, that you need social media profiles and ways for visitors to easily contact you. But, did you know that you may be overlooking one of the most powerful tools you need? If your website does not have a Secure Socket Layer (SSL) or Hypertext Transfer Protocol Secure (HTTPS) certification, then you could be losing out on many customers. Youre at risk for losing traffic, potential leads and your ranking on search engines. who needs a ssl or https site? In October 2017, Google will begin to mark websites who collect information on the web with a not secure warning if they do not have a SSL certification. Additionally, if you search the web in incognito mode, all sites will be marked as not secure. Before now, only websites that collected credit card information were required to have this type of protection, but it

How to Build Your Online Presence and Get Ahead of The Competition

By Virteom
August 10, 2017 Category: Online Presence, Website, Social Media

As you know, having a strong web presence is no longer optional if you want to succeed in business. Its an absolute necessity.Your web presence is, more often than not, an individuals first impression of you. Regardless of your industry, your business or your size, you need to be ahead of your competitors online in every way. Countless potential clients will first come into contact with you via your online presence so you have to make sure that they can find everything theyll need to know about you easily online. But doing so can be a time-consuming and complicated process. So, what are the things you absolutely should have? How do you build your online presence and get ahead of the competition? Website Your website is where it all starts. If youre doing all the right things to be found on search engines, your potential customers will find your website and begin looking through the pages. What they find will likely determine whether they decide to go with you or your competitors. So,

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