The Latest
Here is your go-to source for the latest insights, tips, and trends in digital marketing. Our articles are designed to keep you informed and inspired, providing valuable knowledge to help you navigate the ever-evolving digital landscape.
What Can PPC Do For Your Online Marketing?
At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Here’s…
Virteom Launches Redesigned Lineweaver Financial Group
We are excited to announce a launched re-design and re-imagined site for Lineweaver Financial Group! Lineweaver Financial Group is one of Northeast Ohio’s most respected financial advisory firms. Virteom was able to freshen and update the skin of the site, while keeping page content intact. Our goal was to create a design that would allow…
What You May Be Missing With Your SEO Strategy
Search Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean? There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked…
Why do I need Buyer Personas?
When you’re building a business, it’s imperative that you know who your target audience is. In order to develop your marketing campaign and even design your website, you need to understand the people that would have interest in your product or service. This will help you better market to and interact with them. A great…
Virteom Launches Brolex Builders
Virteom Launches Brolex Builders and Findlay Roofers! Virteom is excited to announce the launch of two new websites: Brolex Builders and Findlay Roofers. Brolex Builders is a roofing and general contracting company located in Findlay, OH. Their roofing business, Findlay Roofers, services all of Northern and Central Ohio. Virteom was brought on to help establish…
What Can My Business Blog About?
It’s no secret that blogging, or content marketing as it’s also called, is a great way to grow your business and authority. The challenge is coming up with fresh blog ideas on a consistent basis. There are a lot of great resources and tools to help you come up with blog content ideas, but you can also use…
The Fate of Adobe Flash in 2018
For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition,…
Content Creation Keeping Your Website From Launching? Problem Solved!
Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to…
Virteom Launches Redesigned Ingot Metallurgy Forum
This month has been a very productive month here at Virteom. We’ve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) — IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is…
Why is Branding Important to My Website?
When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve…
2018: Year in Review
Have you heard about hybrid blogging? Hybrid blogs were created to engage our customers in what we’re doing: it gives you a behind the scenes on how we make it all happen. In this video, Ted and Dan discuss the improvements we’ve made in 2018 that will have an impact in 2019. Watch or read the transcription below! Do…
Big Tips for Ranking Number 1 with Search Engines
Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search…
AT VIRTEOM WE BELIEVE IN HAVING THE
Right Ingredients in the Right Order
At Virteom, we believe that marketing is more than just a collection of tasks—it’s a science that requires the right order and the right ingredients to succeed. Think of it like baking: you wouldn’t toss dry flour into a pan, bake it, and then add water afterward. The same logic applies to marketing. Imagine running beautiful ads that lead to a poorly designed website or crafting shallow content that fails to build trust. The results are as ineffective as a cupcake made with the wrong steps.
That’s why Virteom approaches every project with a proven, scientific recipe for success. From creating compelling, customer-focused content to designing high-performing landing pages and developing strategies that convert, we ensure every ingredient is in its proper place. If your marketing efforts aren’t delivering results, it’s not you—it’s the process. Virteom is here to guide you step-by-step toward a strategy that generates trust, engagement, and sales.