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7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: SaaS, Marketing101, Virteom, Digital Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Why is Image Optimization Important to Web Performance

By Virteom
November 30, 2017 Category: Images, Web Performance

Anyone from a web guru to a casual Internet user can tell you that images for your website are a big deal. But images can do more than just look pretty - they can actually drive more traffic to your website. And you dont need professional photography skills to bring that attention to your site. All you need are a few tricks to optimize your images. While adding a picture to your website is a breeze, it takes a little more work to get the full optimization from your image. When youre ready to upload your picture, keep these tips in mind: 1. Name Your Images When you go to upload your image, its label will default to whatever name your camera or the stock website gave the file. While it may seem tedious, take a moment to rename your file with descriptive words in order to help your webpage rank higher on search engines. Bots crawling through pages pick up on image file names just like they would text, and they will be more likely to pick up a filename like your-product-here.jpeg over

Why Having a Website is More Important than You Think

By Virteom
November 02, 2017 Category: Website

With social media being all the rage, the temptation to think that a Facebook page is all your small business needs is common. After all, with limited staffing it proves difficult to stay current with these applications. Why add the work and cost of a website to the mix? The truth is that a social media presence is not enough to market your company. Yes, social media proves a hefty tool in your marketing strategy. However, you need a web presence to capitalize on and boost your social media / Facebook presence. Lets take a closer look. Rent vs. Own Ultimately, with social media, you do not own the space. This fact means that changes to the platform are made without your approval or even your liking. These changes may impact your business negatively and unfortunately, you have no say. A website on the other hand is owned and controlled by you. If an aspect of your site is not seeing good returns, you change it or have your web development team fix it. If your consumers express trouble

What Can your Account Manager Do for You?

By Olivia Justice
October 27, 2017 Category: Account Managers, Services, Maintenance

Once youve sign up with Virteom, you have an entire team behind you from website development to post launch. Think of us as your extended marketing partner. We wont abandon you once your website is built and leave you wondering what now?. Our mission is to help your company grow which is why post website launch success is so important to us. In order to fulfill our mission we assign each account to an account manager. This allows the account manager to personalize your experience based on your industry and marketing goals. But, what is an account manager anyway? What can they do for you? In this video we summarize a few of the things we help our customers with: What is an Account Manager? What does an Account Manager do? An account manager is an individual who will work with you to achieve success within your website and beyond. This can be through marketing tactics, specific deliverables, online marketing, and much more. We can handle any overflow you may have and execute

Create Landing Pages that Convert

By Virteom
October 24, 2017 Category: Landing Pages, Lead Generation, Conversion, Online Marketing, Marketing

Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the

Chatbots are on the rise -- and that's good news for you

By Virteom
October 03, 2017 Category: Web Trends, Marketing

Over the past few years, a new trend has been gaining steam online: chatbots. Theyre a type of artificial intelligence that can hold conversations with people in a realistic and human-like manner. In 2016, chatbots seemed to explode onto the scene as a new interactive marketing and customer service tool and this year, theyre only growing as new uses and environments start cropping up.. how are chatbots used? Typically, business chatbots have been used in a customer service capacity when you visit a website, a chatbot in the corner will pop up and ask you if you have any questions. This type of user engagement has worked well in the past, especially as it helps users save what can be a significant amount of time waiting for a customer service representative to become available simply to answer a routine question. But now, chatbots are moving into an even more personalized realm conducting routine activities for their users, from paying bills to scheduling meetings to ordering online. For

Your Website is at Risk

By Virteom
September 07, 2017 Category: SSL, HTTPS

If youre running a website or online company, you probably already know the importance of things like SEO. You know that you need keywords, that you need a great landing page, that you need social media profiles and ways for visitors to easily contact you. But, did you know that you may be overlooking one of the most powerful tools you need? If your website does not have a Secure Socket Layer (SSL) or Hypertext Transfer Protocol Secure (HTTPS) certification, then you could be losing out on many customers. Youre at risk for losing traffic, potential leads and your ranking on search engines. who needs a ssl or https site? In October 2017, Google will begin to mark websites who collect information on the web with a not secure warning if they do not have a SSL certification. Additionally, if you search the web in incognito mode, all sites will be marked as not secure. Before now, only websites that collected credit card information were required to have this type of protection, but it

Creating an A+ Blog that Ranks High and Provides Value

By Admin
September 05, 2017 Category: Blogging, Marketing, SEO, Content

With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify

How to Build Your Online Presence and Get Ahead of The Competition

By Virteom
August 10, 2017 Category: Online Presence, Website, Social Media

As you know, having a strong web presence is no longer optional if you want to succeed in business. Its an absolute necessity.Your web presence is, more often than not, an individuals first impression of you. Regardless of your industry, your business or your size, you need to be ahead of your competitors online in every way. Countless potential clients will first come into contact with you via your online presence so you have to make sure that they can find everything theyll need to know about you easily online. But doing so can be a time-consuming and complicated process. So, what are the things you absolutely should have? How do you build your online presence and get ahead of the competition? Website Your website is where it all starts. If youre doing all the right things to be found on search engines, your potential customers will find your website and begin looking through the pages. What they find will likely determine whether they decide to go with you or your competitors. So,

Spending Too Much Time on SEO? You Should Be!

By Admin
July 25, 2017 Category: SEO, Marketing101, Content Creation

If you have an online business, search engine optimization (SEO) is a crucial aspect to your business. It cant be an afterthought. You have to build it into your online marketing strategy from the very beginning. Generating traffic from organic searches to your website is a key part of your online business, but many businesses design their websites without factoring SEO into the design. You might have a beautiful design, but without the SEO guts you wont get too far. Your site should look nice and modern, but it also needs to be built to handle lead generation and search marketing. Where to Begin with SEO You really should be spending significant time on your SEO, or paying someone to think about it for you. So what are the things you need to consider? It starts with the domain you choose. It has to make sense and relate to what you do in your business. For example: if youre in the landscaping business, choosing a domain that has landscaping in it will help with your ranking. If you

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category: Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

Should What You Share Differ on Social Media Sites?

By Admin
May 09, 2017 Category: Social Media

Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Lets break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around

11 Questions to Ask When Getting Ready to Write Valuable Website Content

By Admin
April 25, 2017 Category: , General

Where do I start? What do I write about? Need to write for your website but find yourself asking these questions as you try to get the ball rolling? Dont worry. These are common questions every business owner asks prior to getting comfortable writing content. Like all tasks, you can break down the writing process into steps. Once you have a template for how to lay out your ideas, the writing part usually takes care of itself. Lets analyze how to get ideas for your next piece of content and how to structure your post effectively. Asking a few basic questions prior to writing helps grease the slide and moves you into a feeling of momentum and motivation. 1. Who am I writing this post for? As a business owner, you have already identified one or more buyer personas. Get in touch with who youre trying to reach most with your next piece of content. Narrowing this down helps focus the entire process. Once you know which buyer persona youre targeting, youll start to get an understanding

Six Benefits of Social Media Your Small Business Should Take Advantage Of

By Admin
April 04, 2017 Category: Social Media, Social Media Marketing, Facebook, Linkedin, Twitter

More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts. There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of: 1) Reduces your media costs Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums. 2) Increase leads with organic traffic When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential

Is Advertising with Google Ads Enough?

By Admin
March 28, 2017 Category: Online Advertising, Google Ads, Bing Ads, Yahoo Ads

When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis not just as an afterthought. To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in cost per click (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engines page. The CPC for Bing, for example, is about 33% lower than for Google AdWords,

12 Easy Steps to Becoming Search Engine Optimized

By Admin
March 14, 2017 Category: , SEO, Search Engine Optimization

Boosting your companys position in search engine results can lead to heightened exposure, and ultimately more sales. If you arent on the first page of search results, your customers simply may not find you. Making sure you keep search engine optimization (SEO) in mind when updating your website and creating content is the key to improving these results. In the industry, SEO is many times seen as a very complicated task that takes years to master. Many companies go as far as hiring an online marketing expert to consult on the task. This can be very expensive and isnt necessary to see results. With these 12 easy techniques, youll be able to SEO optimize your site and your content, without spending large amount of money on an SEO expert.Its important to remember that showing up on the first page of search engine results wont happen overnight,but consistent application of these strategies will make a huge difference over time. 1. Blog posts need to be aimed at your customer Writing content

Why you should be using Twitter Polls

By Admin
January 31, 2017 Category: Social Media Marketing, Twitter Polls, Twitter Ads, Online Marketing

In an age where social media reigns supreme, not having and properly utilizing social media accounts is akin to business suicide. One highly underutilized tool to help your business expand is a Twitter Poll. These polls are fantastic because they are easy to use and help you get in touch directly with your customer base. So perhaps you are new to the social media scene or just havent utilized Twitter very much. Here are a few ways to help you triumph on Twitter and why you need to use Twitter Polls. Real Time Feedback Maybe you are live streaming an event or a product release, but you need or want instant feedback on your product. Twitter polls are great because they reflect in real time how people are thinking and feeling. Or perhaps youve recently had a big development or software update to your product and want fast customer feedback. Twitter polls help you connect with your customers faster than ever. Connect to Current Topics Youve probably seen or heard of hashtags. In case

2016: Year in Review

By Olivia Justice
December 30, 2016 Category: , General

As a startup you can imagine how much growth you see throughout one year. Well, we were thinking we should share the highlights with you! So, i bring you virteom: 2016 - a year in review: We started the year off by moving down the hall into a whole new office space: And it is a sure good thing we did, our team has expanded and for a brief stint weofferedin-classroom training sessions to our TouchConvert customers. Create Our Create team has been very busy this year, developing a bunch of new websites, maintaining the ones we already have and having a major role in a few MVPs. Here are a few of the websites we developed and launched this year: Energy Price Choice, an MVP, also launched this year. Virteom built them a website that gives visitors real-time quotes on both gas and electric. We were able to tackle this highly complex website and deliver a simple user experience. This year we developed our first Hardware and Software product in conjunction with MFs Supply. This

What is a Landing Page?

By Olivia Justice
December 13, 2016 Category: Lead Generation Landing Pages, Landing Pages, Lead Generation, Online Marketing

More people are taking their marketing efforts into the digital realm, from Google Adwords and Social Media campaigns to email marketing. This shift is causing an increase in demand for lead generation landing pages. This unfamiliar term may stir up many questions: What is a landing page? What do landing pages do? How do I write content for landing pages? All of these questions can be extremely overwhelming and delay your online marketing efforts, and are likely to lead you to ask a question of your own: Where do I start? A great place to start would be to get a grip on what a landing page is, what your goals are, and to know who youre marketing to. What is a landing page? So, what is a landing page, anyway? A landing page is the page your customers will land on after they click on your online marketing campaign. They may be directed here from your Google Adwords, Facebook or Twitter ad, or from a link in your email marketing campaign. Whatever it may be, the purpose is lead generation,

3 Reasons Your Small Business Needs Google Adwords

By Admin
December 08, 2016 Category: , Google Adwords, Online Marketing, Digital Marketing, SEO

One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, Just Google it? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Adwords. You have no doubt heard of Googles Adwords services. Here are a few reasons your small (or even medium to large) business nees Google Adwords!: 1. Front Page Positioning This alone is worth the cost of Googles advertising service. Using Adwords will help ensure first page returns for your ad. The best place to hide a dead body is on the second page of Google because no one will ever look there. This is a joke, of course, but its so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone

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