The Latest
Here is your go-to source for the latest insights, tips, and trends in digital marketing. Our articles are designed to keep you informed and inspired, providing valuable knowledge to help you navigate the ever-evolving digital landscape.
Think Like Your Customer: The Simple Trick to Improve Your Small Business Promotion Right Now
Understanding customer perspective represents the fundamental requirement for effective small business promotion. The method involves experiencing business processes from the customer's viewpoint rather than relying on internal assumptions or outdated buyer personas. The Core Problem with Current Approaches Most small businesses operate based on assumptions rather than verified customer understanding. Business leaders, sales teams, and…
Six Benefits of Social Media Your Small Business Should Take Advantage Of
More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for…
5 Things To Know Before Advertising Online
Online advertising meets consumers where they hang. It’s effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but…
You’re too Busy for Marketing – and We Know Why!
We know why you aren’t marketing: you’re running a business. Your time is literally your money and the money of everyone who works for you, and nothing eats up the hours of the day like running a business. When the buck stops with you, schedules need to be made, books need to be balanced, payroll…
The Fate of Adobe Flash in 2018
For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition,…
Content Creation Keeping Your Website From Launching? Problem Solved!
Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to…
Virteom Launches Redesigned Ingot Metallurgy Forum
This month has been a very productive month here at Virteom. We’ve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) — IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is…
Why is Branding Important to My Website?
When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve…
2018: Year in Review
Have you heard about hybrid blogging? Hybrid blogs were created to engage our customers in what we’re doing: it gives you a behind the scenes on how we make it all happen. In this video, Ted and Dan discuss the improvements we’ve made in 2018 that will have an impact in 2019. Watch or read the transcription below! Do…
Big Tips for Ranking Number 1 with Search Engines
Ranking number 1? Is there such a thing as ranking number 1 on search engines anymore? In the good old days search engines had no way to identify you as an individual so we all saw the same results when we searched for things. Nowadays there is no such thing as ranking number 1. Search…
How Discovery With Virteom Helps You Define Your Business
Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of…
Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story
The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We…
AT VIRTEOM WE BELIEVE IN HAVING THE
Right Ingredients in the Right Order
At Virteom, we believe that marketing is more than just a collection of tasks—it’s a science that requires the right order and the right ingredients to succeed. Think of it like baking: you wouldn’t toss dry flour into a pan, bake it, and then add water afterward. The same logic applies to marketing. Imagine running beautiful ads that lead to a poorly designed website or crafting shallow content that fails to build trust. The results are as ineffective as a cupcake made with the wrong steps.
That’s why Virteom approaches every project with a proven, scientific recipe for success. From creating compelling, customer-focused content to designing high-performing landing pages and developing strategies that convert, we ensure every ingredient is in its proper place. If your marketing efforts aren’t delivering results, it’s not you—it’s the process. Virteom is here to guide you step-by-step toward a strategy that generates trust, engagement, and sales.