Blog - Social Media
Category: Social Media
When Should I Consider Social Media Marketing?
Social media marketing can be a valuable tool, but the way you navigate it may depend on the product or
Where You Should Advertise Depends on Your Client’s Needs
Advertising in the digital world is complex, and many businesses have no idea which social media site is the best for placing an
How to Convert Leads Fast with Hybrid Blogging
Marketing is not the same as it was twenty years ago when you could just post your sign on a billboard and have the customers come rushing in. Now marketing is much more strategic, and it requires a more technology-oriented approach. Our team at Virteom has a deep-rooted understanding of how to use technology and marketing to help your business flourish! Digital Marketing That Works The secret to converting your leads faster is with smart online marketing techniques that work for you 24/7. One tool that we offer at Virteom is Hybrid Blogging, a video and an article posted to your website that does all of the work for you. How Does Hybrid Blogging Work? The goal is to have you come in every two months for a one-hour recording session. During this session, you talk about all of the products and or services you can provide to you potential customers. From this session, we create eight short videos about your company, explaining why people should choose you. Then every week, we post one of those videos to your website with a blog article. But that's not all! Then we take those videos and post them to all of your social media platforms. YouTube, Facebook, LinkedIn, Twitter, you name it and we will post there. This keeps your current followers informed, but it also makes it easier for your potential customers to find you! As if that wasn't enough reason why to choose Hybrid Blogs: Hybrid blogs make you and your company more recognizab
Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story
The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We then post the blog along with the video to your website and all of your social media platforms. This is an efficient and cost-effective way to drive customers to your website rather than your competitor's. Moreover, it makes you more personable and allows your prospective customers to feel like they know you before you even meet! Don't Just Take Our Word for It Dan Bishop of Bishop Construction has been a long-time client with Virteom. We built his website, created his content, and we've been managing his Sonic Marketing Boosts for a few years now. According to Bishop, our Sonic Marketing Boost was "exactly what his business needed." Though he does admit he was a bit apprehensive at first, he found that this Boost really did increase leads for his business. He also mentions that the best part about our Sonic Marketing Boost is that while he is in front of the camera, he is just speaking his mind. After all, he is the expert on his business, why wouldn't customers want to hear what he has to say about the services he provides? Additionally, Bishop says that the videos allowed him to become a lower price contractor making better m
How to Build Your Online Presence and Get Ahead of The Competition
As you know, having a strong web presence is no longer optional if you want to succeed in business. It’s an absolute necessity. Your web presence is, more often than not, an individual's first impression of you. Regardless of your industry, your business or your size, you need to be ahead of your competitors online in every way. Countless potential clients will first come into contact with you via your online presence – so you have to make sure that they can find everything they’ll need to know about you easily online. But doing so can be a time-consuming and complicated process. So, what are the things you absolutely should have? How do you build your online presence and get ahead of the competition? Website Your website is where it all starts. If you’re doing all the right things to be found on search engines, your potential customers will find your website and begin looking through the pages. What they find will likely determine whether they decide to go with you or your competitors. So, what does your website need to beat the competition? Comprehensive Pages This means not only a standard “About Us” and “Contact Us” page, but also pages with customer testimonials, a complete list of your services and a FAQ page. You need to be sure that anything your leads need to know is available to them and easy to find. Integrated Social Media This can be a ticker on your page with your most recent tweets, buttons that i
Should What You Share Differ on Social Media Sites?
Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Let’s break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around the world. Twitter also has the great advantage of you being able to respond quickly to your customers. With 140 characters or fewer you can share short little blips about your business as well as relevant information from around the web that adds to your twitter following. You can also do polls, short videos and links. It is a shorter, faster way to connect more often with your customers. It can also
Six Benefits of Social Media Your Small Business Should Take Advantage Of
More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts. There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of: 1) Reduces your media costs Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums. 2) Increase leads with organic traffic When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential customers to find you. 3) Serve your customers better Customers frequently reach out to small businesses through social media. When you are engaged and responsive, you can provide better customer service to your customers. 4) Establish your brand's message and voice You can share your brand's message and voice through your posts on social media. Perhaps you want to share a positive customer testimonial or maybe employee recognition. Regardless, regularly posting to social media ca
Why you should be using Twitter Polls
In an age where social media reigns supreme, not having and properly utilizing social media accounts is akin to business suicide. One highly underutilized tool to help your business expand is a Twitter Poll. These polls are fantastic because they are easy to use and help you get in touch directly with your customer base. So perhaps you are new to the social media scene or just haven’t utilized Twitter very much. Here are a few ways to help you triumph on Twitter and why you need to use Twitter Polls. Real Time Feedback Maybe you are live streaming an event or a product release, but you need or want instant feedback on your product. Twitter polls are great because they reflect in real time how people are thinking and feeling. Or perhaps you’ve recently had a big development or software update to your product and want fast customer feedback. Twitter polls help you connect with your customers faster than ever. Connect to Current Topics You’ve probably seen or heard of “hashtags”. In case you were unsure what these were, it’s a way for people to tag relevant content that they want to share with others and ensure that it all ends up in the same feed. When a post is tagged with a keyword, for example: “Avon”, any post someone makes with the tag “#Avon”, will show should anyone else search for this location. So, if you happen to be a gym or a personal fitness coach, you might try tagging
Own Your Own Content
In case you were not aware the next big buzz phrase is 'Original Content'. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Let's take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone else's content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third-party blogging services to store their original content. In some cases, persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner does not own the cloud-based blogging system where their content is housed. This means they do not own the hyperlinks to the content and can't control those hyperlinks which means they really don't own their own content either. If they invest years in storing this content in these subscription-based blog systems then they may become enslaved in subscribing to high monthly fees just to keep their content linked
