Blog - Month: April 2019
Month: April 2019
Hybrid Blogging and How it Promotes Your Business
Hybrid Blogging is the focus of our Sonic Marketing Boost here at Virteom! What is a Hybrid Blog? Everyone knows what a blog is. It’s basically an article on a specific topic, maybe a picture or two thrown in for reference. But there is nothing really capitating about a traditional blog anymore. These days, we consume most of our information through video, whether it’s on the tv or the internet. A hybrid blog is a combination of a short video and an article which recaptures the information from that video. Why Hybrid Blogs? Hybrid blogs are a revolutionary way to share information with your customers without the hassle of writing your own content. Not only do you get the ease of sharing what your business is about and what makes it unique, but these hybrid blogs can make your website rank higher on SEO platforms such as Google! In addition, hybrid blogs are overall just more consumer friendly! Content that is accompanied by a video is much more digestible for viewers and more captivating. A two-minute video is going to keep your viewers on your site for at least those two minutes and then they’ll take a look at what is posted below the video as well! The longer someone is on your site, the better you rank on SEO! Other Benefits of Hybrid Blogs: Videos are better for mobile viewers. When someone is on their phone, they won’t want to read a 500-word blog, instead, they’ll opt to view the video Time-saving. You spe
Dan Bishop of Bishop Construction Shares His Sonic Marketing Boost Success Story
The Sonic Marketing Boost is one of our newest and most effective boosters that we offer here at Virteom. The way this service works is you, or someone from your company comes into our recording studio for only one hour to record six short videos which are then used to produce six individual blogs. We then post the blog along with the video to your website and all of your social media platforms. This is an efficient and cost-effective way to drive customers to your website rather than your competitor's. Moreover, it makes you more personable and allows your prospective customers to feel like they know you before you even meet! Don't Just Take Our Word for It Dan Bishop of Bishop Construction has been a long-time client with Virteom. We built his website, created his content, and we've been managing his Sonic Marketing Boosts for a few years now. According to Bishop, our Sonic Marketing Boost was "exactly what his business needed." Though he does admit he was a bit apprehensive at first, he found that this Boost really did increase leads for his business. He also mentions that the best part about our Sonic Marketing Boost is that while he is in front of the camera, he is just speaking his mind. After all, he is the expert on his business, why wouldn't customers want to hear what he has to say about the services he provides? Additionally, Bishop says that the videos allowed him to become a lower price contractor making better m
How Discovery With Virteom Helps You Define Your Business
Building a website can seem like the most stressful element of your business. However, it does not have to be! Virteom is a technology and marketing firm that specializes in developing websites and applications for all types of companies. Working with Virteom makes developing your site a piece of cake. We have a variety of different boosts and packages to really customize your experience, but we always start with a client discovery. What is Discovery? Our Discovery consists of an executive pre-brief, leadership cross analysis, persona development, and site map creation. These steps help us streamline your experience at Virteom and allows us to develop the product you want! Executive Pre-Brief The executive pre-brief is the first step of our process where we take all of the leaders in your company, and we individually have them fill out their answers to our discovery questionnaire. Leadership Cross-Analysis Once everyone has their responses in, we then do a cross-analysis of on each of the sections with the leaders. This step really allows everyone to be on the same page, and that is essential for developing an app or a webpage. Buyer Persona Then there is the buyer persona. You must define the buyer persona before developing anything for your business! If you do not know who you are selling to, how could you build a website without knowing who you are gearing your information towards, or pricing, or even the layout? About 98% of our cli
