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At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads
Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that
Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks
When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis not just as an afterthought. To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in cost per click (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engines page. The CPC for Bing, for example, is about 33% lower than for Google AdWords,
This article explains the three reasons why your small business needs Google Adwords. Virteom suggests using Google Adwords to land your business on the front page of Google
Do you want to have a great 2019? Do you want more customers? Now is the time to start setting your marketing and sales goals, and creating a plan for success.