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Category: Blogging

3 Ways to Think Like Your Customer for Digital Marketing Success

By Virteom
January 09, 2018 Category: Marketing101, Marketing Automation, Marketing, Blogging

Sometimes, the most valuable things cannot be measured. Gone are the days of a brands marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as its based on assumptions. As our CEO Dan Carbone once put it, Its really just guessing and testing. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, dont put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally,

Creating an A+ Blog that Ranks High and Provides Value

By Admin
September 05, 2017 Category: Blogging, Marketing, SEO, Content

With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify

Why You Should be Blogging About Your Business

By Admin
September 29, 2016 Category: Blogging, SEO, Marketing

Everyone knows what blogging is, but not everyone realizes how truly valuable it is to a business. Business owners of all types and sizes can reap many rewards just from blogging. Take a look at all of the way blogging can help your business. Drive traffic to your website Driving traffic to a website is important for any business, no matter how niche. The presence of a blog creates the opportunity to write compelling and relevant content that will draw people to it. A blog is a great marketing tool when it is used properly and it can easily become the foundation for social media platforms as well. You can post links that lead people to your blog so they can easily browse through your website. Increase your SEO SEO has not gone by the wayside. It is still an integral part of increasing your viewership on search engine pages. The more you write about your business, you will naturally increase your use of relevant keywords that will come up in Internet searches. So, simply continuing

Category: Social Media

How to Build Your Online Presence and Get Ahead of The Competition

By Virteom
August 10, 2017 Category: Online Presence, Website, Social Media

As you know, having a strong web presence is no longer optional if you want to succeed in business. Its an absolute necessity.Your web presence is, more often than not, an individuals first impression of you. Regardless of your industry, your business or your size, you need to be ahead of your competitors online in every way. Countless potential clients will first come into contact with you via your online presence so you have to make sure that they can find everything theyll need to know about you easily online. But doing so can be a time-consuming and complicated process. So, what are the things you absolutely should have? How do you build your online presence and get ahead of the competition? Website Your website is where it all starts. If youre doing all the right things to be found on search engines, your potential customers will find your website and begin looking through the pages. What they find will likely determine whether they decide to go with you or your competitors. So,

Should What You Share Differ on Social Media Sites?

By Admin
May 09, 2017 Category: Social Media

Posting on social media sites is good for business and promoting your brand. But is all news good news across social media sites? Which sites are good for which type of news? Lets break it down here. LinkedIn LinkedIn is primarily a business site. Its expertise is linking people through business related news and information. LinkedIn differs from Facebook, Twitter and Google Plus in that it links professionals with professionals, so discussions and posts should usually be less personal, less controversial and no selling. You can post about accolades, awards, and promotions as this helps your brand. Any charitable work or service you provide the community can be posted as well. The postings should be more about your business acumen than your personal life. Keep it less personal. LinkedIn is more for business associates; therefore, the postings should be more formal. Twitter Twitter is a great tool for your business because you have the ability to quickly connect with people all around

Six Benefits of Social Media Your Small Business Should Take Advantage Of

By Admin
April 04, 2017 Category: Social Media, Social Media Marketing, Facebook, Linkedin, Twitter

More than three-fourths of American internet users access social media like Facebook, Twitter and LinkedIn. Many of them used social media to learn more about brands, and all brands, big and small, have the opportunity to share their product or service with social media users. Years ago, businesses were skeptical of using social media for marketing, but now you will find that it is a significant part of their marketing efforts. There are plenty of ways that your small business can benefit from social media marketing. Here are eight benefits of social media that you can take advantage of: 1) Reduces your media costs Providing engaging content on social media can help you to reach and expand your followers. Social media is free and if you choose to use social advertising - the cost is much less than traditional mediums. 2) Increase leads with organic traffic When you claim your social media pages, it positively affects your rank in search engine results. This helps your potential

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