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Hybrid Blogging is the focus of our Sonic Marketing Boost here at Virteom! What is a Hybrid Blog? Everyone knows what a blog is. Its basically an article on a specific topic, maybe a picture or two thrown in for reference. But there is nothing really capitating about a traditional blog anymore. These days, we consume most of our information through video, whether its on the tv or the internet. A hybrid blog is a combination of a short video and an article which recaptures the information form that video. Why Hybrid Blogs? Hybrid blogs are a revolutionary way to share information with your customers without the hassle of writing your own content. Not only do you get the ease of sharing what your business is about and what makes it unique, but these hybrid blogs can make your website rank higher on SEO platforms such as Google! In addition, hybrid blogs are overall just more consumer friendly! Content that is accompanied by a video is much more digestible for viewers and more captivating.
Sometimes, the most valuable things cannot be measured. Gone are the days of a brands marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as its based on assumptions. As our CEO Dan Carbone once put it, Its really just guessing and testing. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, dont put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally,
With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify
Everyone knows what blogging is, but not everyone realizes how truly valuable it is to a business. Business owners of all types and sizes can reap many rewards just from blogging. Take a look at all of the way blogging can help your business. Drive traffic to your website Driving traffic to a website is important for any business, no matter how niche. The presence of a blog creates the opportunity to write compelling and relevant content that will draw people to it. A blog is a great marketing tool when it is used properly and it can easily become the foundation for social media platforms as well. You can post links that lead people to your blog so they can easily browse through your website. Increase your SEO SEO has not gone by the wayside. It is still an integral part of increasing your viewership on search engine pages. The more you write about your business, you will naturally increase your use of relevant keywords that will come up in Internet searches. So, simply continuing