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Virteom has the know-how and the tools to help your company's digital marketing working for you!
Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm.
Content creation can be a drag but with Virteom's Content Booster, you don't have to worry about it anymore!
Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to write your content: You Do Not Have Time to write content As a business owner, your calendar, schedule and to-do list are likely maxed out. Adding content writing to your to-do list will only stress you out and leave you less time to get everything else done. But, content is vital to any business to engage with your target audience, increase conversions and communicate about your company effectively. You Lack Content writing Skills Expressing your thoughts with proper spelling and grammar is the foundation of writing. But, so much more goes into content creation. To publish quality content, you need to have knowledge of the following: Grammar, spelling and punctuation. Search
Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for
Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the
With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify
If your new to SEO (Search Engine Optimization)Check out this video before reading! If you have an online business, search engine optimization (SEO) is a crucial aspect to your business. It cant be an afterthought. You have to build it into your online marketing strategy from the very beginning. Generating traffic from organic searches to your website is a key part of your online business, but many businesses design their websites without factoring SEO into the design. You might have a beautiful design, but without the SEO guts you wont get too far. Your site should look nice and modern, but it also needs to be built to handle lead generation and search marketing. Where to Begin with SEO You really should be spending significant time on your SEO, or paying someone to think about it for you. So what are the things you need to consider? It starts with the domain you choose. It has to make sense and relate to what you do in your business. For example: if youre in the landscaping business,
Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection
Where do I start? What do I write about? Need to write for your website but find yourself asking these questions as you try to get the ball rolling? Dont worry. These are common questions every business owner asks prior to getting comfortable writing content. Like all tasks, you can break down the writing process into steps. Once you have a template for how to lay out your ideas, the writing part usually takes care of itself. Lets analyze how to get ideas for your next piece of content and how to structure your post effectively. Asking a few basic questions prior to writing helps grease the slide and moves you into a feeling of momentum and motivation. 1. Who am I writing this post for? As a business owner, you have already identified one or more buyer personas. Get in touch with who youre trying to reach most with your next piece of content. Narrowing this down helps focus the entire process. Once you know which buyer persona youre targeting, youll start to get an understanding
Can Virteom be built and managed by you? Over the past decade it has always been a mystery as to if the Virteom Platform could be managed by an external company and their own employees. And I dont mean just the content, but actually building their entire website ground up on the Virteom platform with their own developers, subject matter experts, designers and so on. Today marks a new era in Virteoms history where one of our customers does just that very thing. Congratulations to Gateway Exhibits for teaming up with Virteom and our platform to launch their brand new website. Its gorgeous! Virteom is not proprietary, its open to you and me. This is a very big milestone for Virteom and a testament to all of our current and future customers. Why would this be such a big deal? It demonstrates that with or without Virteom, the platform can live on and flourish on its own. This is very important for any platform to be successful. Nobody wants to be locked into a proprietary platform. Today
In case you were not aware the next big buzz phrase is Original Content. In fact some have come forward and claimed this to be a bigger moment than SEO. So what does it all really mean to you? Lets take a closer look at what is meant by owning your own content. Most of this movement stems from Google. Google is basically dinging websites if it finds duplicate content on the web. So if you are just borrowing someone elses content and placing it on your website you may not be doing yourself any favors. Try and place your content within a domain that YOU own and with hyperlinks that YOU control. Are you the Owner? Why did I underline and stress YOU? There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web. The issue with this model is the content owner