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Category: Content
How to Convert Leads Fast with Hybrid Blogging
Marketing is not the same as it was twenty years ago when you could just post your sign on a billboard and have the customers come rushing in. Now marketing is much more strategic, and it requires a more technology-oriented approach. Our team at Virteom has a deep-rooted understanding of how to use technology and marketing to help your business flourish! Digital Marketing In 2019 The secret to converting your leads faster is with smart online marketing techniques that work for you 24/7. One tool that we offer at Virteom is Hybrid Blogging, a video and an article posted to your website that does all of the work for you. How Does Hybrid Blogging Work? The goal is to have you come in every two months for a one-hour recording session. During this session, you talk about all of the products and or services you can provide to you potential customers. From this session, we create eight short videos about your company, explaining why people should choose you. Then every week, we post one
How Can a Content Style Guide Boost Leads?
Forget the sales pitch, people want content. Eighty-four percent of consumers expect content creation from brands, even from emails. Millennials distrust ads and ad blockers are the norm. This data means you need a content style guide to maximize your results. What is a Content Style Guide? If content is king, a content style guide is its chief advisor. For any and all content you publish or post as a company, this key document defines the Voice: Rhythm and language of your brands personality. Tone: Adaptation of your voice to different platforms. Style: What your content looks like i.e. formatting, grammar, etc. It clearly explains what your brand is and how to best express it through copy. It offers both an overview and detailed direction to writers, video producers, and all other content creators. The foundation of quality content starts with a well-researched content style guide. How Does a Content Style Guide Help? Your brand consists of visuals and content both equally important
Content Creation Services in Cleveland, Ohio
Creating content for your business by yourself can be daunting. You are the expert in what you do, but that doesnt mean you have the time to perfectly craft copy for your website or your digital marketing. Well guess what, you dont have to! More often than not, the factor that keeps a website from launching is the absence of content. If you are providing it to us, getting your site launch might take two to three extra months just because you simply dont have the time to commit to writing. The Content Booster with Virteom With the content booster from Virteom, you dont have to spend hours upon grueling hours spinning your wheels about what to write, how to write it, and even better you dont have to worry about whether or not what you have written is grammatically correct. What You Do Instead, all you have to do is make a one-hour commitment to meet with us here at Virteom, online, or anywhere really! During this meeting, we ask you core questions about your business, and you relay
Content Creation Keeping Your Website From Launching? Problem Solved!
Is content development holding your website back from launching? Did one look at the site map for your new website strike fear in your heart because of the content that was required? The good news is, help is available. A copywriter can come to your rescue. Here are some great reasons to hire someone else to write your content: You Do Not Have Time to write content As a business owner, your calendar, schedule and to-do list are likely maxed out. Adding content writing to your to-do list will only stress you out and leave you less time to get everything else done. But, content is vital to any business to engage with your target audience, increase conversions and communicate about your company effectively. You Lack Content writing Skills Expressing your thoughts with proper spelling and grammar is the foundation of writing. But, so much more goes into content creation. To publish quality content, you need to have knowledge of the following: Grammar, spelling and punctuation. Search
7 Tips On Lead Generating Content
Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for
Create Landing Pages that Convert
Every nano-second on the web counts. Creating landing pages that score leads and sales brings a high return on investment and after all, thats the benefit of online marketing. But what strategies earn you the biggest lead in the game of online marketing? Lets take a look. 1. Know Your Team Strategies which work for one team, fail for others. One jersey does not fit all. Think about it: Your call-to-action (CTA) or goal, reader or user, product or niche are all unique. Your strategy must address these factors. Craft strategies which target your specific audience and reach your goals. At Virteom, our Persona Development helps you identify your buyers for your marketing strategy. Creating campaigns for different buyers and following the funnel with a landing page tailored to them as well not only leads to more conversions, but better-quality leads. 2. Spell It Out Fans in the stands know that cheers and chants that are short and spell things out reach the teams ears and engage the
Creating an A+ Blog that Ranks High and Provides Value
With a lot on your mind, you pour your heart and soul into blog post after blog post. You post all the new events, awards and recognition your company gets. Isnt that quality? No fluff topics. No sales pitchy posts. Just trustworthy, heartfelt content. Unfortunately, even this noble foundation leaves many blogs unread. To create an A+ blog that ranks high in search engines, your content needs to provide value and speak to readers by doing the following. Feed Your Audience What It Wants Great content means little if it only has meaning to you. To draw readers in, you need to give audiences what they want to read. Look for trending topics, provide solutions to reader problems and answer their questions with your blog posts. Become a resource for your current customers and readers and future ones! To accomplish this, you need to do your research. Use Google Trends to find up-to-date topics based on search volume. Look to Quora, LinkedIn Answers and other such sites to identify
Spending Too Much Time on SEO? You Should Be!
If your new to SEO (Search Engine Optimization)Check out this video before reading! If you have an online business, search engine optimization (SEO) is a crucial aspect to your business. It cant be an afterthought. You have to build it into your online marketing strategy from the very beginning. Generating traffic from organic searches to your website is a key part of your online business, but many businesses design their websites without factoring SEO into the design. You might have a beautiful design, but without the SEO guts you wont get too far. Your site should look nice and modern, but it also needs to be built to handle lead generation and search marketing. Where to Begin with SEO You really should be spending significant time on your SEO, or paying someone to think about it for you. So what are the things you need to consider? It starts with the domain you choose. It has to make sense and relate to what you do in your business. For example: if youre in the landscaping business,
The Consequences of an Online Ego and Not Addressing the Customer
Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection
11 Questions to Ask When Getting Ready to Write Valuable Website Content
Where do I start? What do I write about? Need to write for your website but find yourself asking these questions as you try to get the ball rolling? Dont worry. These are common questions every business owner asks prior to getting comfortable writing content. Like all tasks, you can break down the writing process into steps. Once you have a template for how to lay out your ideas, the writing part usually takes care of itself. Lets analyze how to get ideas for your next piece of content and how to structure your post effectively. Asking a few basic questions prior to writing helps grease the slide and moves you into a feeling of momentum and motivation. 1. Who am I writing this post for? As a business owner, you have already identified one or more buyer personas. Get in touch with who youre trying to reach most with your next piece of content. Narrowing this down helps focus the entire process. Once you know which buyer persona youre targeting, youll start to get an understanding
