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Category: Content Marketing

7 Tips On Lead Generating Content

By Virteom
February 01, 2018 Category: Content Creation, Content Marketing, Marketing 101

Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for

The Consequences of an Online Ego and Not Addressing the Customer

By Admin
June 21, 2017 Category: Think Tank, Marketing101, Online Marketing, Content Marketing, Marketing, Content

Set Your Pride Aside! There are certain mistakes that instantly kill the purpose of a marketing campaign and excessive boasting is one of them. A boastful and self-centric online presence highlights a lack of understanding of what customers want. So, while marketing may be all about putting a word about who you are, what you do and how well you do it, too much boasting can destroy your online image altogether. How do you get customers to choose you without talking about your capabilities and accomplishments? Bragging Ends up Costing More Than Youre Getting Businesses need to understand that the purpose of branding is to highlight the value their service/product holds for the customer. It should be about What You Will Get rather than What We Do? A simple change of subject can make a world of difference. Blowing your own horn is a sign of ego and customers arent attracted to big-headed brands anymore. One of the worst mistakes companies can make is putting no focus on building a connection

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