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Category: Tips

Think Email Can't Boost Your Business? Think Again!

By Virteom
July 10, 2019 Category: Tips, Boosters

Virteom proves email marketing is not a thing of the past!

Free Website and Digital Marketing Consultation in Avon, Ohio

By Virteom
May 22, 2019 Category: Marketing, Tips

Virteom offers free consultations for businesses who need help with website development and digital marketing.

Sure, Your Website is Pretty But Does It Tell a Compelling Story?

By Virteom
May 01, 2019 Category: Marketing, Tips

We at Virteom have many years of experience building websites but success is not just about building a site, its about providing value to those who need it!

Hybrid Blogging and How it Promotes Your Business

By Virteom
April 24, 2019 Category: Tips, Marketing

Virteom's Sonic Marketing Boost includes a hybrid blog which is a revolutionary digital marketing strategy which drives users to your website and boosts your business!

How Discovery With Virteom Helps You Define Your Business

By Virteom
April 11, 2019 Category: Tips, Marketing

With the Discovery Boost at Virteom, your website will be build exactly how you want it! Cheap and easy.

Why is Branding Important to My Website?

By Virteom
September 13, 2018 Category: Tips

One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business.

What is Hybrid Blogging?

By Virteom
August 30, 2018 Category: Tips, Marketing

If you have never heard of hybrid blogging, its probably because you are not yet familiar with Virteom. Hybrid blogging is a term coined by us to define the act of mixing blogs and videos.

The Fate of Adobe Flash in 2018

By Virteom
July 04, 2018 Category: Tips

For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition, leaving Flash behind in favor of migration to open web technologies. Why Adobe Flash Is No Longer Working Hopefully you wont notice much difference, as browsers try to seamlessly migrate without disrupting your user experience. However, there are some hiccups. For example, at Virteom, we have had to make alterations to some modules (or plug-ins) that we use in our content management system (CMS); they no longer work because Chrome and Firefox are no longer supporting Flash. How Are Browsers Transitioning Away From Flash? Browsers have always been the primary delivery mechanism for Flash-enabled content, but today, popular browsers are definitely migrating away from

What Can My Business Blog About?

By Virteom
July 04, 2018 Category: Tips

Its no secret that blogging, or content marketing as its also called, is a great way to grow your business and authority. The challenge is coming up with fresh blog ideas on a consistent basis. There are a lot of great resources and tools to help you come up with blog content ideas, but you can also use the list below to start crafting great content for your business blog. Frequently Asked Questions Your blog allows you to speak directly to your customers. It iis the perfect platform to help educate your customers. Take an inventory of the questions you get asked the most from your customers. Take the top five questions and create a blog post for each of them that goes into depth on the answer. This approach not only is targeted to the needs of your customer, but its also a way to provide value and add credibility to your brand. It shows you listen and you care about your customers needs. Case Studies Find a few customers who have had great success with your product or service and

What You May Be Missing With Your SEO Strategy

By Virteom
May 29, 2018 Category: Tips

There is a heavy emphasis on using SEO to improve our search engine rankings increase our website traffic, but there is an element that is often overlooked -emotion.

Effective Video Marketing Grabs Attention and Boosts SEO

By Virteom
April 05, 2018 Category: Tips, Marketing

Videos hold human attention longer than our usual eight second span. Video marketing interactively engages your audience, raises brand awareness prompts lead generation.

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Tips, Advertising

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

7 Tips On Lead Generating Content

By Virteom
February 01, 2018 Category: Content, Tips

Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? Youre wantto write the best content because you want yourcustomers to find you first, find you fast, and find what they need. Creating valuable content that finds its way to your audience requires you to stay true to your purpose, the customer. Of course, efficiency makes it happen week after week drawing in consumer and search engine traffic through frequency and follow through. But successful web content come from the value within it. Use these seven tips to get your content done right and get ready to see the leads roll in. 1.Know Your Purpose and Plan An editorial calendar lays out content topics ahead of schedule. This tool saves valuable time and defeats creators block. Knowing your purpose for each piece of content and how it fits into your goals keeps you on track. Try grouping similar topics together for

3 Ways to Think Like Your Customer for Digital Marketing Success

By Virteom
January 09, 2018 Category: Tips, Marketing

Sometimes, the most valuable things cannot be measured. Gone are the days of a brands marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as its based on assumptions. As our CEO Dan Carbone once put it, Its really just guessing and testing. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, dont put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally,

The Importance of Link Building

By Virteom
December 26, 2017 Category: Tips, Marketing

Link building is an important aspect of SEO Marketing. If you haven't employed SEO Marketing in your SEO campaigns this article will allow you to understand how to use these strategies to your benefit.

3 Reasons You Shouldn't Delay Launching Your New Website

By Virteom
December 21, 2017 Category: Tips

Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. When it comes to launching a website the sooner it goes online the better.

3 Google AdWords Hacks To Increase Conversions For The Long Term

By Virteom
December 19, 2017 Category: Advertising, Tips, Marketing

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

Avoiding the Three Year Death Cycle of Websites

By Virteom
December 14, 2017 Category: Tips

Weve noticed that every 3 years customers are looking to refresh their website. It's like websites have an expiration date and go through a death cycle. Sounds ominous, but its a real thing.

7 Things Business Owners Need to Know About SaaS

By Virteom
December 05, 2017 Category: Tips, Marketing

Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with vendors. Today, well look at the 7 things you need to know about SaaS. As a business owner, understanding software as a service can bring you to prosperity and profit. But first, lets tackle what SaaS means today and how to use it profitably. What is SaaS? Its a type of product -- think of it as software delivery -- where all you need is the internet and place to browse to take advantage. This is not something new, but does stand to take over what used to be extensive hardware, heavy internal investment, hosting, IT, and more. All of those things ( more) will be taken care of by your SaaS vendor, the expert on the software because they do more

Why is Image Optimization Important to Web Performance

By Virteom
November 30, 2017 Category: Tips

Anyone can tell you that images on a website are a big deal. But they do more than just look pretty - they can effect your website traffic.

Category: Website Development