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Category: Tips And Tricks

3 Google AdWords Hacks To Increase Conversions For The Long Term

By Virteom
December 19, 2017 Category: AdWords, Online Advertising, Tips And Tricks, Online Marketing, Google Ads

Google AdWords is THE online advertising platform to getyour product out there in front of millions of viewers and help you edge out the competition online. Whether youve already started dabbling in AdWords or are new to the AdWords game, you want to make sure its going to provide valueand be worth your time. To determine the value of AdWords for your business, you have to do some research into the keywords and competitiveness of your industry. To help you prepare for your preliminary research, lets break it down: Heres how it works: Google displays ads in a text format and posts the content you create within the Googlenetwork through search results. This gets your information to users all over the internet and more specifically, users who have searched for your keywords that you targeted. You bid for keywords against other competitors, so there are industries with more expensive keywords and some that are cheaper. If you dont see an immediate impact on your conversions (the ad clicks

Category: Paid Ads

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that

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