When it comes to online marketing, the sheer amount of variety that is available is astounding. Not only can your advertisements appear on numerous websites all across the internet, but you can also utilize search engines that will advertise your content when users type in certain keywords and search terms.;Among these, most business owners flock to Google Ads as the go-to search engine and keyword advertising platform, maybe because of the popularity and ubiquity of Google searches. However, there are numerous reasons to consider also advertising on other search engines such as Bing and Yahoo!, and on an active basis — not just as an afterthought.
To start, advertising on these platforms can save you a lot of money while having a similar effect as Google Ads. Ad prices are measured in “cost per click” (CPC), meaning that you are charged for each time a user clicks your advertisement from the search engine’s page. The CPC for Bing, for example, is about 33% lower than for Google AdWords, which means Bing can be utilized in a similar fashion for a much lower cost.
Furthermore, Bing and Yahoo! remain very popular search engines — and many times those search engine users are unique, which means that you will be getting a completely separate demographic from your advertisements on Google. While Google’s reach is enormous, with 3.5 billion searches per day and 1.2 trillion searches per year worldwide, statistics show that one in five internet users conduct Bing searches, and Yahoo! currently has one billion monthly active users. This means your ads can reach a lot of people, even if these search engines are not perceived to be as popular as Google.
Finally, the competition for advertising space on Bing and Yahoo! is much lower than for Google, which means that your competitors likely won’t be advertising on these search engines — giving you a leg up when it comes to drawing in potential customers and getting them to click on your ads.
Advertising on search engines is not the only way to advertise online — you can target your audience on social media platforms like Facebook, Twitter, LinkedIn and Instagram ads.
If you're interested in advertising on any of these mediums, contact a Virteom representative today for more information!