First Source Title came to Virteom for a new website in 2021. Because they were focusing company efforts on nationwide expansion, they knew it was time for an updated site that would work in every way they needed it to.
The goal of a new website was to highlight their national expansion, emphasize their service through a technology approach, and focus on customer experience. At First Source Title, the customer is always put first and made a priority, and the team really wanted their website to illustrate that.
As with all website development projects with Virteom, the First Source team started with a Discovery Booster. This was their opportunity to train our team on their brand, website goals, key differentiator, who they serve & what they offer clients.
One thing the Virteom team loved about First Source Title’s approach to business is that they consider all customers family – just like us!
The team at First Source Title stressed to us that they wanted their website to humanize & personalize the customer journey. This was easily made possible through Virteom’s Content Creation Booster. Simply put, this booster gave them an opportunity to connect with their current & future clients right on the pages of their website through video content marketing. This was exactly what they were looking for because it provided the perfect platform to connect with visitors in a whole new way, streamline the process for all parties involved, and start establishing a high level of trust with all those who come to their website.
Virteom interviewed the Owners & Marketing Director of First Source Title for all pages of their website, including the homepage, about us page, and individual pages for each of their customer personas. Virteom was then able to extract the key information and translate it into written content for each website page; sprinkled with keywords to help their website pages rank in Google’s search index.
This process not only helped First Source Title accomplish their website goals, but it also took very little time from their team. This made it possible for Virteom to create their website with rich content while the team at First Source continued to focus on what matters most: their customers!