Own Your Own Content

Own Your Own Content

In case you were not aware the next big buzz phrase is  'Original Content'.  In fact some have come forward and claimed this to be a bigger moment than SEO.  So what does it all really mean to you? 

Let's take a closer look at what is meant by owning your own content.  Most of this movement stems from Google.  Google is basically dinging websites if it finds duplicate content on the web.  So if you are just borrowing someone else's content and placing it on your website you may not be doing yourself any favors.


Try and place your content within a domain that YOU own and with hyperlinks that YOU control. 

Are you the Owner?

Why did I underline and stress YOU?  There is this trend or should I say movement where persons and organizations are utilizing third party blogging services to store their original content. In some cases persons or organizations are spending hundreds and even thousands a month to store this newly created content on the web.

The issue with this model is the content owner does not own the cloud based blogging system that their content is housed on. This means they do not own the hyperlinks to the content and can't control those hyperlinks which means they really don't own their own content either.  If they invest years in storing this content in these subscription based blog systems then they may become enslaved in subscribing to high monthly fees just to keep their content linked to the internet.

As we know over time links on websites grow and become popular through bookmarks and direct visits.  Do you really want your links going through a third party service you subscribe too?

Why is it a Threat?

So why is this such a threat?  Virteom has customers that can actually measure how much business they are getting per hyperlink, in some cases between 5k and 20k a month in revenues per link.  If they didn't own their own link then they would be enslaved to paying high monthly costs for those links indefinitely. This could become a large threat for businesses if they loose control of their own hyperlinks and ownership of their content. This is why Viteom has focused all of it's technology on you being in control of your own content.

So why would people use these third party blogging tools to put content into?  These blogging networks tend to be big and always moving and churning with rich new content.  Google likes these websites and index's them a lot.  This allows page rank to happen quicker under some circumstances.

Our Suggestion

Our suggestion would be to try and store most of your original content within your own domain on your own CMS and only use these third party systems as hooks to your original content rather than create a full blown content strategy on a system that you will indefinitely have to subscribe to.

Cheat Sheet

Here is a cheat sheet to see if you own your own content...

  1. In your marketing strategy do you pay a third party cloud based system to host your blogs and articles on? If yes, you may not own your own content.
  2. If you answered yes to number 1 then there still may be a chance that you own your own content. Here's the next question. If you were to stop paying the third party service would your content disappear?
  3. If you answered yes to the second question then you may not own your own content. Here's the next question. Assume the third party service disappeared and you were able to get all of your content offloaded onto your desktop, could you upload it back to a domain and recreate the exact same hyperlinks under the same domain that all of your articles used to be linked too?  If you answered yes to any of these or one of these, you may be susceptible to indefinitely subscribing to content you created.

(Even if you could get your content set back up, what would that take in terms of cost and time? Could you do it fast enough so you wouldn't looks page ranks in Google? You would have to do it within a day at the latest.)

You own your own content if...

  1. It's on a domain that you own.
  2. It's on a CMS that you fully control and is under the domain you own.
  3. You write all your original content and do not borrow from others.

Helpful Tip

Helpful Tip: Marketing your own original content on your domain means you need to spread the word. Do this by creating simple Facebook, Twitter and LinkedIn posts back to your articles on your website. This is a first step to a long term growth strategy, not a short term win.

Exception to the Rule

There may be times when using a paid third party service makes sense, just don't put everything out there. If you do, you may find yourself in a bad situation years down the line. In some cases there is also a reason to create a separate blog outside of your domain, such as a conflict of interest to your product or service. If not, do everything you can to house your content inside of your domain.  Look at Amazon.com as an example, do you think they display their product listings outside of the domain they own? Sure they don't, it makes them bigger and stronger.  Just because you may not be an eCommerce site, doesn't mean you should not try and build yourself as a thought leader in your industry and own your own domain of content.

Loading Form...
Posted By Dan Carbone in Content, Marketing, Social Media, Tips

Related Posts

Vizion Solutions Website Launches on Virteom

Vizion Solutions launches their website on the Virteom platform.  Vizion came to Virteom looking for a long term partner that could help them get serious about building a rhythmic marketingtm plan for their website. Vizion Solutions identified Virteom as a company that could help fulfill both their online presence and future mobile application.  We are excited to help Vizion Solutions grow their customers, gain new leads and effectively communicate to their customers in our modern day world. Vizion Solutions is also an analytical based company just like Virteom. Except instead of analyzing websites and marketing initiatives like Virteom, Vizion Solutions enables the analytical performance tools for companies.  Tools that help a company identify where it may be failing in it's inefficiencies and where it excels. This can be very useful information for a company looking to expand and grow in an intelligent manner.  We were very proud that Vizion Solutions, an analytical

Oct 01, 2012 Posted By Dan Carbone

Ecommerce site Jennyspopcorn.com launches

Virteom launches new eCommerce website for Jenny's Popcorn. Not only does Jenny's sell something delicious, but they are in for a treat themselves.  A website that is powered by Virteom and the eCommerce component will allow Jenny's to effectively measure their online store and marketing initiatives all in one spot.  If you've ever visited Jenny's Popcorn you would instantly know that these people are very busy popping popcorn. To find the time to market their business effectively can be a struggle. Isn't that true of most medium sized businesses?  Virteom will help Jennyspopcorn grow their online presence quickly and effectively. Jenny's popcorn came to Virteom because they knew that we were the experts who could create a safe PCI compliant environment for their customers. They also knew that they could offer a better service to their customers by having Virteom connect their shopping cart directly to Fedex to create real-time shipping for

Sep 21, 2012 Posted By Dan Carbone

Most Recent

Announcing the Launch of the new Bruziv Landscaping Website

Posted By Virteom
December 02, 2022 Category: Website Launches

Elevate your landscape! We are excited to announce the launch of the brand new Bruziv Landscaping website, built by Virteom. Bruziv has over 10 years of experience in the landscaping industry, and this new website showcases their dedication to quality and customer service. With this new website, Bruziv is poised to become a leading name in landscaping nationwide. Bruziv Landscaping Truly is Your Complete Landscaping and Ground Services Partner If you're looking for a landscaping company that can help turn your yard into a beautiful oasis, you need to check out Bruziv Landscaping. The new site is packed with information about their services and portfolio. Virteom was proud to help them create an amazing online presence that accurately reflects their high-quality work. Be sure to check out the Bruziv Landscaping website today!   Want to see what we could create for you? Does this story resonate with you? Are you also looking to create a new website so that you can extend your reach and grow your business? Then contact us at Virteom today to learn more about how our services are geared to

New Website Launch: Century Chimney

Posted By Virteom
November 29, 2022 Category: Website Launches

Virteom is delighted to announce our newest website launch, centurychimney.com! Gary Spolar, the owner of Century Chimney, came to Virteom in 2022 to assist with a rebrand of his chimney maintenance and cleaning company.  A fresh, modern logo Our design team collaborated to create a fresh, new logo for Century Chimney. The new logo brings this brand into 2022 with it's unique font blend, while keeping the tradition with the use of the iconic, classic chimney sweep.  & a website to match!   Our unique and modern design for the new site is a showstopper! But looks aren't what are really going to drive leads on this awesome site! At Virteom, we truly believe that content is the center of any business, both online and in real life. A business is only as good as the story they tell and the pains they solve. While business owners like Gary can talk for hours about their passion for their industry and the people they help, putting those thoughts into words can be a challenge.  Our Content Booster takes that burden away! (Talk about solving the customer's pain!)  With our combination of video and written content distributed throughout the new website, Century Chimney is well on their way to helping connect with prospective customers and resolve all their chimney needs! Want to see what we could create for you? Does Century Chimney's story of their new website resonate with you? Are you also looking to crea

Understanding CMS Systems

Posted By Virteom
November 09, 2022 Category: CMS, Website Development, Digital Marketing, Business Marketing, SEO, Marketing, Content Management System

Are you looking for a CMS system to implement on your website? In that case, be sure to take a look at this

Categories
Marketing (45)
Tips (40)
Digital Marketing (23)
Website Launches (21)
Website Development (21)
Content (14)
Business Marketing (14)
Testimonials (13)
SEO (13)
Virteom (12)
Industry Professionals (11)
Business Professionals (10)
Small Businesses (9)
Social Media (8)
(7)
Advertising (7)
Website Marketing (5)
Google (5)
Website Design (4)
Google My Business (3)
Virteom LLC (3)
Website Content (2)
Content Marketing (2)
Indexing (2)
Website Shopping Cart (2)
Technology (2)
Website Building (2)
Boosters (2)
Year In Review (2)
Maintenance (2)
About Us (2)
SaaS Development (2)
Web Dev (1)
Blog Marketing (1)
Content Management System (1)
CMS (1)
SEO Northeast Ohio Cleveland (1)
Finance Marketing (1)
Saving Money (1)
Credit Card Payments (1)
Stock Photos (1)
Photography (1)
Discovery Meeting Digital Marketing Business Marketing Professionals (1)
Ad Words (1)
Marketing Campaigns (1)
Website Traffic (1)
Website Maintenance (1)
Search Engine (1)
Google Search (1)
Website (1)
Google Ranking (1)
Website Chatboxes (1)
Website Forms (1)
Client (1)
Online Shopping Cart (1)
Customer Service (1)
Blog Professionals (1)
Website Tools (1)
ECommerce (1)
Blogging (1)
Oil Industry (1)
Search Engine Optimization (1)
WebsiteTrends (1)
Buyer Personas (1)
HybridBlogs (1)
Tips And Tricks (1)
Events (1)
Remote Marketing (1)
TouchConvert (1)
App Development (1)
Client Testimonial (1)
One Nation Sports (1)
TestOil (1)
Professionals (1)
Niche Industry (1)
Broken Website Links (1)
YouTube Channel (1)
Franchises (1)
Trades (1)
Copywriter (1)
Google Analytics (1)
E Commerce (1)
Cookies (1)
Website Cookies (1)
Hosting (1)
Website Hosting (1)
Website Linking (1)
Link Marketing (1)
Indexing With Google (1)
ADA Compliant (1)
Facebook (1)
+ Show More