Web Design in 2018

Web Design in 2018 | VirteomThe internet has been around for decades. So, most people are comfortable with it and know how to use it to their best advantage. Websites are an integral part of the internet, and without them, life would be difficult for both everyday and business use. Over the years, the standards for web design have evolved and been refined. Here are some of the best practices and standards that you can see in web design in the coming year.

The Basics of web design:

The Header

Header Image | Virteom

The header of your website is one of the most valuable areas of yor site. It made up of your logo, navigation, sub menus and search features. 


Navigation tools are important for any website. The navigation of your website are the links that take visitors to one page or another on your website. This information is most often placed in a header across the top of the homepage. That way it is easy to find and use. For more on navigation best practices click here

Search Feature Placement

If you are going to include a search feature on your website, it needs to be placed carefully. Most web designers place it in the header. However, including a search box is not a necessary task. It is not needed for websites that are organized well.

Logo Placement

Of course, a company’s website must have the company’s logo on it somewhere. The industry standard has become the upper left corner of the page. Although it is not a hard and fast rule that must be followed, it has become the most common place to locate the logo.

Contact Link Placement

Another emerging standard is the placement of contact information and a corresponding link. Most designers place this information on the top right-hand side of every page on a site. 

The Footer

Footer Example | Virteom

Your footer is the large portion of the bottom of your website. The footer appears on every single page of your website. The footer can be a helpful area of your website. It is a great location for various elements of a webpage. The footer is the idea place for important information such as copyright, privacy policy, legal disclaimers, the site map and contact links. You can also place your social media icons and opt-in sign-up fields in the footer.

2018 Website Trends:

Bold Use of Color

Bold Use of Color in Websites | Virteom

This year you can expect to see lots of color in web design. But, do not expect to see subtle pastels. This year’s trends are to go bold or go home. The color choices that are being made are meant to capture the attention of a user and prompt an action.

Flat Design Will go by the Wayside

The flat design trend has been prevalent for some time, but it is likely going to fade away this year. Taking its place will be drop shadows and gradients.

Scrolling Effects that are Subtle

Scrolling effects have been around a long time. They can be a great addition to a web page or they can be annoying to the user. People who do not like them often think the scroll is too overt and distracting. But, all that is ending now. Subtle scroll effects have faster load times, and bring a positive impact to the usability of the site.

No More Ghost Buttons

Ghost buttons had their time in the sun. But, over the past few years, they have proven themselves to be not useful. The main problem with ghost buttons is that they were too subtle and did not prompt a site visitor into making an action. So, although they were sleek and unobtrusive, they were also not helpful. So, they will likely be making an exit this year.

Using Typography as a Visual

This trend has been gaining momentum for a few years. But, it will really take off in 2018. Expect to see exciting text visuals that include serif fonts and vibrant colors.

Curves Trump Corners

If you are a fan of the softer look of curves, then you will be happy with this upcoming web design trend for this year. Designers are clipping off corners in favor of more contoured curved lines throughout the design of a website.

Homepage Slideshow

Including a homepage slideshow, otherwise known as a carousel, is another up-and-coming trend. This feature includes a rotating series of images and messages. Although this trend is not completely overtaking static images, it is effective and can be a great addition to a website.

Playful Illustrations

Graphic elements do not always need to be pictures or stock photos. Sometimes a break from the norm is exactly what a website needs. That is why illustrations are becoming more popular. But, the illustrations cannot be boring. Using illustrations provides the opportunity to visually engage with the audience and inject some personality into the website.

Layouts That are Asymmetrical  

Do not expect to see lots of straight and even lines in web design this year. Instead, designers are opting for a more asymmetrical look. This look does away with the “boxy” nature of many websites and, instead, opts for sharp angles that grab a viewer’s attention. Since asymmetry is so eye-catching, it is the perfect option for building the character of a brand.

Whether you choose to follow the new trends or stay traditional in your web design ideas, the most important aspect to remember is to talk to the customer, not about you. If you need help getting started with your website design, contact Virteom today. We can steer you in the right direction.

Loading Form...
Most Recent

The All-In-One Marketing Booster

By Virteom
May 08, 2019 Category: Marketing, Digital Marketing, All In One

Are you a business owner struggling with marketing for your company? Cant find the time or dont know how to create your own content for your website? We understand that one of the biggest issues business owners face is with content creation, and that is why we developed the All-In-One Marketing Booster at Virteom! What is the All-In-One Marketing Booster? This marketing plan allows us to create content for you and boosting your marketing to help you obtain new leads and strengthen your current customer base all-in-one! Video Creation Statistics show that e-mails are more likely to be opened if they have a video embedded in them; 200-300% more likely in fact! Additionally, you have an 80% higher chance of conversions on landing pages.These statistics show that video is an effective form of communication from a business to its customers. It is much more consumer friendly and more engaging! Video creation is the first step of our All-In-One marketing plan. All you have to do is schedule

Sure, Your Website is Pretty But Does It Tell a Compelling Story?

By Virteom
May 01, 2019 Category: Marketing, Discovery

Of course, design is an important part of a successful website but the fact of the matter is that the story you tell on that website is what matters the most! Your customers want to know why YOU are the business that it going to help THEM. Over the last 20 yearswe have been building websites and what we have noticed is that everyone is more concerned with how their site looks rather than the value that it is providing. But, trying to keep up with a pretty website is a vicious cycle. The Three-Year Death Cycle If all you are worried about is a pretty website, youre going to want to change it every couple of years to keep up with the times. But, every three years you go back in to re-beautify your site and yet it still doesnt bring in any leads. At Virteom, we refer to this as the Three-Year Death Cycle. Amazons Website Take a look at Amazons website. It is one of the most cluttered, no-frills websites around, but what it excels in is providing value to its customers. This is one

Hybrid Blogging and How it Promotes Your Business

By Virteom
April 24, 2019 Category: Blogging, Marketing

Hybrid Blogging is the focus of our Sonic Marketing Boost here at Virteom! What is a Hybrid Blog? Everyone knows what a blog is. Its basically an article on a specific topic, maybe a picture or two thrown in for reference. But there is nothing really capitating about a traditional blog anymore. These days, we consume most of our information through video, whether its on the tv or the internet. A hybrid blog is a combination of a short video and an article which recaptures the information from that video. Why Hybrid Blogs? Hybrid blogs are a revolutionary way to share information with your customers without the hassle of writing your own content. Not only do you get the ease of sharing what your business is about and what makes it unique, but these hybrid blogs can make your website rank higher on SEO platforms such as Google! In addition, hybrid blogs are overall just more consumer friendly! Content that is accompanied by a video is much more digestible for viewers and more captivating.

Marketing (18)
Website Launches (10)
SEO (8)
Online Marketing (6)
Marketing101 (6)
Blogging (4)
General (4)
Content (4)
Virteom (4)
Digital Marketing (3)
Launches (3)
Content Creation (3)
Content Marketing (3)
Online Advertising (3)
Social Media (3)
Landing Pages (2)
Lead Generation (2)
Social Media Marketing (2)
PPC (2)
Websites (2)
Web Development (2)
Website (2)
Think Tank (2)
Discovery (2)
Google Ads (2)
Marketing 101 (1)
Marketing Automation (1)
Tips And Tricks (1)
Google AdWords (1)
AdWords (1)
SaaS (1)
Web Performance (1)
Social Media Ads (1)
ECommerce (1)
Advertising (1)
Paid Ads (1)
Video Marketing (1)
Maintenance (1)
WebsiteTrends (1)
Website Maintenance (1)
BuyerPersonas (1)
Blog (1)
Hybrid Blogging (1)
Branding (1)
Year In Review (1)
HybridBlogs (1)
Sonic Marketing (1)
Testimonial (1)
Images (1)
Facebook (1)
Services (1)
Google Adwords (1)
PCI Compliant (1)
Email Campaigns (1)
Trade Shows (1)
Social Networking (1)
Before And After (1)
Ownership (1)
Upgrades (1)
Smart Sites (1)
Link Building (1)
Website Development (1)
Virteom Web Development (1)
Lead Generation Landing Pages (1)
Account Managers (1)
Twitter Polls (1)
Twitter Ads (1)
Search Engine Optimization (1)
Bing Ads (1)
Yahoo Ads (1)
Linkedin (1)
Twitter (1)
Online Presence (1)
SSL (1)
Web Trends (1)
Conversion (1)
All In One (1)
+ Show More