Website Design is More for Storytelling than Good Looks

Looking for a new website design? The truth is the website design itself might not be the issue.

Of course, building your business is your biggest goal. Many business owners believe that a lackluster website might be to blame for lack of customers and growth. While that might be true, finding new ways to draw in clients might be the best addition to your website and company.

There are certainly plenty of websites online that are in desperate need of a redesign, but we at Virteom understand that underneath the design is your business’s story. And that is the key to growing your business and connecting with your customers. 

We know that website design is a common concern. The numbers we’ve gathered show that 90,000 people in the state of Ohio search about website design monthly on the internet.

But unfortunately, website design is likely not the biggest problem. In reality, you want your website to generate leads, and the best way to do that is to help people get to know you and what you do through storytelling.

Don’t get us wrong, website design plays a role in how people perceive your business, but more importantly, it is the stories that your website will tell.

One of our long-term customers originally had an organic search of about 40 visitors a month. Once we created videos about him and his business, we created that personal connection through storytelling. He has now seen that number escalate significantly, boosting his website activity and sales.

At Virteom, our goal is to help you tell your story.