What You May Be Missing With Your SEO Strategy

Emotional SEO | What You May Be Missing With Your SEO StrategySearch Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean?  There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked -- the emotional element.

Emotions are what really motivates a customer to click, read or purchase. This is where many SEO strategies miss the mark. Most SEO strategies are technical in nature; pick the keywords, place the keyword a certain number of times within the content, etc.

What really motivates a customer to take an action, such as reading an article or clicking a buy button, is the emotion behind the words they are reading. This is where the magic happens.

Businesses who recognize this are at a huge advantage.

The truth is, SEO should not be looked at only from a technical aspect of keywords and meta tags.

Emotional SEO is creating content that helps your customer answer a question, solve a problem or learn more. It evokes a true emotion.

Our CEO Dan Carbone says:

"SEO is an emotional play. It's not just technical or about having a pretty or perfect website  -- it's all about what type of value you're providing."

That emotional response is what motivates humans to act. Whether that is making a purchase, entering an email address, or watching a training video, emotions are the key to action. That is the beauty of content marketing, it allows you to really address your customer’s needs.

So how do you implement SEO that speaks to emotions?

First, you must know what your customer’s core beliefs and needs are. What are they searching for? What problem are they trying to solve? What will prompt a positive emotional response from them? Get the answers to those questions and you will be able to write optimized content.

Second, your brand must be authentic. Content should be aligned to your brand’s core values and beliefs. If it’s not, that will come through in your content. Make sure your company’s core values are aligned with those of your customers.

Third, it’s not enough to know your customer’s needs. You must know how your business serves those needs and clearly communicate your solutions in a way that will encourage action. This is where writing great emotional SEO comes into play. When someone searches for a way to solve their problem, you want your website to show up with solutions.

While technical SEO may sound like a daunting aspect of running a successful website, writing emotional SEO-friendly content should be an organic way for your customers to find your business.

Ready to put a more human touch to your SEO efforts? We can help! Contact us today.

Loading Form...
Loading Form...
Posted by Virteom in SEO

Most Recent

Why is Branding Important to My Website?

By Virteom
September 13, 2018 Category: Branding

When you start your own business, the planning phase requires you to focus on many different things at one time. One of the most important aspects of building your new business is having an effective marketing strategy and the branding of your business. Your branding is a key factor in helping your company get recognized so you can achieve success. For the branding of your business to be successful, it must carry through all of your materials. The themes need to clearly run through your website, printed materials, and social media accounts. To accomplish this continuity and have your brand be recognized, the colors, logos, fonts and other important features need to be consistent throughout everything. Why is Branding Important to Your Website? In our technology-driven society, a business website is often the first exposure potential customers have to a business. It is also quite often the first place people go to learn about a company or to make purchases. So, it is crucial that the

What is Hybrid Blogging?

By Virteom
August 30, 2018 Category: Hybrid Blogging, Marketing

When you promote your business, it is imperative to set yourself apart from the competition. Developing an effective marketing strategy is vital to the success of your business, and doing something different will help increase interest in your company and improve the likelihood of conversions. There are many different ways that you can promote your business, and it can be difficult to know where to start. Working with a skilled marketing partner can help you use all your outlets efficiently and direct you in different ways that will set you apart from your competition. One way to do this is with a term coined by Virteom hybrid blogging. What is Hybrid Blogging? Blogs are essential for todays businesses. If you think about it, majority of the pages you land on after Googling something is a blog. If youre a current Virteom customer, then youve probably heard CEO Dan Carbone talk about blogs and SEO in terms of frogs andlily pads. (You know, he gives you his whole spiel to think of your

Virteom Launches Redesigned Ingot Metallurgy Forum

By Olivia Justice
August 24, 2018 Category: Launches

This month has been a very productive month here at Virteom. Weve had 4 websites go live! The first of the August website launches was Ingot Metallurgy Forum (IMF) (ingotmetallurgyforum.org) -- IMF is a forum for technical discussions on producing steel and alloy ingots. IMF is headquartered here in Lorain, OH, but its reach is nationwide. The case of the MILK-CARTON DEVELOPER IMF came to us in need of routine website maintenance. The developers they were previously working with were not as responsive as they needed. Since the organization has two events each year, they need to keep the website up-to-date with information regarding their meetings. They reached out to Virteom for assistance! Since we are a full-time web development firm, were able to respond to inquiries quickly, and keep their members in the loop. GIVING YOUR SITE A FRESH LOOK In taking on the maintenance of their WordPress website, we found that they would do better working within our custom-built content management