The Latest

Here is your go-to source for the latest insights, tips, and trends in digital marketing. Our articles are designed to keep you informed and inspired, providing valuable knowledge to help you navigate the ever-evolving digital landscape.

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    What Is Website Hosting?

    Suppose you’re not in the marketing industry. In that case, you might have zero clue what website hosting is and how it pertains to your company website.  Understanding The Basics Of Website Hosting Website hosting is a type of Internet hosting service that allows clients to create and maintain websites on the Internet. Hosting companies are…

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    What Are Cookies? Do I Need Them On My Website?

    Unfortunately, we aren’t talking about actual delicious cookies that your grandmother or aunt makes every Christmas. This time we’re discussing essential digital cookies that we see from time to time pop up on our smartphones, tablets, and personal computers.  Cookies Explained Cookies are small chunks of data – like your username and password – that…

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    Do I Need To Put A Disclaimer On My Website To Track Cookies?

    When visiting a new website for the first time, we get hit with a popup window asking us if we are willing to accept this website’s “cookies.” Cookies are text files containing tiny pieces of data – such as a username and password – that are used to identify your computer among other computers on the network. People…

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    Don’t Hedge On Ecommerce Marketing

    Today, our topic is simple: don’t hedge your marketing, and more specifically, don’t hedge your eCommerce. Mark Sliman, president of Duraflow Filtration, will join us today to discuss this important topic. A Long Time Customer  Mark has been a Virteom customer now for a very long time. Throughout the years, Duraflow Filtration has benefited from…

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    Building A Solid Google My Business Profile

    So we’ve talked a little bit already about Google My Business in one of our previous videos/blogs. We want to discuss updating your Google My Business account and utilizing the report correctly this time around. Understanding Your Google My Business Account  When creating a Google My Business account, displaying your business should be the first item…

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    Why Isn’t My Business Showing Up On Google Maps?

    You might have tried Googling your business once or twice before. Maybe you wanted to see what your business looked like to the outside world in your search. So you log in to Google Maps and type in your business address. But next thing you know, BOOM – nothing comes up. Google My Business Is…

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    How Can A Content Writer Create Quality Content?

    Your business may be booming these days, but maybe you’re trying to figure out if you should hire a content writer for your marketing campaign. Should you hire a copywriter? How can a copywriter create unique, quality content?  It Depends On The Project  Let’s say you’re looking to re-do your marketing material, and you know…

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    Marketing With The Trades

    With the trades comes a ton of competition and a lot of noise. When marketing with businesses, the first thing to consider is to cut through that noise!  Pumping Out Content  To stay ahead of the game with the trades, the best thing is to pump out content. But try to focus on one single thing…

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    How Do You Compete Against Franchises?

    Franchises put on their business pants just like everyone else – one leg at a time. But if you’re familiar with franchises, you know they have the resources and efforts needed to garner the strength to compete against small business owners. Suppose you’re a small business owner or just a business owner looking to compete…

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    How To Stand Out In A Niche Industry

    There are more challenges associated with niche industries than landscaping or digital marketing firms in a more grounded industry. However, it is important not to discourage marketers from thinking about niche industries. Make Sure Your Content Is On Point!  So the first thing to consider when wanting to stand out in a niche industry is…

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    What To Do About Competitors Buying Up Ad Words

    Regardless of the industry, everyone has competitors. You want to ensure your online branding is on point with your ad words for top-tier digital marketing.  Getting Your Business Brand On Track With Ad Words  As mentioned, regardless of industry, every business has competitors. With competitors also comes similar branding or marketing. Sometimes, your competitors will…

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    What To Do When You Can’t Afford A Company Website

    So, you can’t afford a website for your business, but you also can’t afford to not have a website! What should you do? What are your options? Why Does My Company Need A Website? In today’s day and age, brick-and-mortar is shrinking. Potential customers will almost always visit your website first and then decide if…

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    AT VIRTEOM WE BELIEVE IN HAVING THE

    Right Ingredients in the Right Order

    At Virteom, we believe that marketing is more than just a collection of tasks—it’s a science that requires the right order and the right ingredients to succeed. Think of it like baking: you wouldn’t toss dry flour into a pan, bake it, and then add water afterward. The same logic applies to marketing. Imagine running beautiful ads that lead to a poorly designed website or crafting shallow content that fails to build trust. The results are as ineffective as a cupcake made with the wrong steps.

    That’s why Virteom approaches every project with a proven, scientific recipe for success. From creating compelling, customer-focused content to designing high-performing landing pages and developing strategies that convert, we ensure every ingredient is in its proper place. If your marketing efforts aren’t delivering results, it’s not you—it’s the process. Virteom is here to guide you step-by-step toward a strategy that generates trust, engagement, and sales.