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The Latest

Here is your go-to source for the latest insights, tips, and trends in digital marketing. Our articles are designed to keep you informed and inspired, providing valuable knowledge to help you navigate the ever-evolving digital landscape.

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    The Importance Of Blogging

    Digital Marketing is vital to any company, regardless of your industry. But did you also know it’s essential to set your company’s website up with a blog page?  Why Blogging Matters  Typically, a blog is a discussion or informational website on the Web that consists of discrete, often informal entries. Posts are usually displayed in…

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    How Often Should I Check For Broken Links?

    If you run a business website, your customers might have complained in the past about broken links not leading anywhere. So just how often should you be checking your website for broken links?  Understanding Broken Links  A broken link is a web page that a user can’t access for various reasons. Web servers will typically…

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    ADA Compliant Websites

    Setting up your business website is one thing, but have you ever considered making sure your website is ADA compliant? What does ADA compliant mean for your business?  Understanding ADA  ADA compliance stands for the Americans with Disabilities Act Standards for Accessible Design, which means all electronic information and technology must be accessible to people…

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    Indexing With Google

    We’ve talked about indexing and the importance of utilizing this tool in our previous set of blogs. But have you heard about Google Indexing?  Understanding Indexing  When you look up something on the internet, you’ll usually find it through Google as a company or product. When looking for this information through Google, you’ll see a…

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    The Importance Of Linking Back To Your Site

    Whether you run your website or you work with your company site, it’s always a good idea to link back to your content for people to view and learn more.  Linking Back To Your Site For Information  Think of your website as a tiny island. Your island is much bigger than folks realize, but they won’t notice…

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    What Is Website Hosting?

    Suppose you’re not in the marketing industry. In that case, you might have zero clue what website hosting is and how it pertains to your company website.  Understanding The Basics Of Website Hosting Website hosting is a type of Internet hosting service that allows clients to create and maintain websites on the Internet. Hosting companies are…

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    What Are Cookies? Do I Need Them On My Website?

    Unfortunately, we aren’t talking about actual delicious cookies that your grandmother or aunt makes every Christmas. This time we’re discussing essential digital cookies that we see from time to time pop up on our smartphones, tablets, and personal computers.  Cookies Explained Cookies are small chunks of data – like your username and password – that…

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    Do I Need To Put A Disclaimer On My Website To Track Cookies?

    When visiting a new website for the first time, we get hit with a popup window asking us if we are willing to accept this website’s “cookies.” Cookies are text files containing tiny pieces of data – such as a username and password – that are used to identify your computer among other computers on the network. People…

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    Don’t Hedge On Ecommerce Marketing

    Today, our topic is simple: don’t hedge your marketing, and more specifically, don’t hedge your eCommerce. Mark Sliman, president of Duraflow Filtration, will join us today to discuss this important topic. A Long Time Customer  Mark has been a Virteom customer now for a very long time. Throughout the years, Duraflow Filtration has benefited from…

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    Why Isn’t My Business Showing Up On Google Maps?

    You might have tried Googling your business once or twice before. Maybe you wanted to see what your business looked like to the outside world in your search. So you log in to Google Maps and type in your business address. But next thing you know, BOOM – nothing comes up. Google My Business Is…

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    How Can A Content Writer Create Quality Content?

    Your business may be booming these days, but maybe you’re trying to figure out if you should hire a content writer for your marketing campaign. Should you hire a copywriter? How can a copywriter create unique, quality content?  It Depends On The Project  Let’s say you’re looking to re-do your marketing material, and you know…

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    Marketing With The Trades

    With the trades comes a ton of competition and a lot of noise. When marketing with businesses, the first thing to consider is to cut through that noise!  Pumping Out Content  To stay ahead of the game with the trades, the best thing is to pump out content. But try to focus on one single thing…

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    AT VIRTEOM WE BELIEVE IN HAVING THE

    Right Ingredients in the Right Order

    At Virteom, we believe that marketing is more than just a collection of tasks—it’s a science that requires the right order and the right ingredients to succeed. Think of it like baking: you wouldn’t toss dry flour into a pan, bake it, and then add water afterward. The same logic applies to marketing. Imagine running beautiful ads that lead to a poorly designed website or crafting shallow content that fails to build trust. The results are as ineffective as a cupcake made with the wrong steps.

    That’s why Virteom approaches every project with a proven, scientific recipe for success. From creating compelling, customer-focused content to designing high-performing landing pages and developing strategies that convert, we ensure every ingredient is in its proper place. If your marketing efforts aren’t delivering results, it’s not you—it’s the process. Virteom is here to guide you step-by-step toward a strategy that generates trust, engagement, and sales.