The Latest
Here is your go-to source for the latest insights, tips, and trends in digital marketing. Our articles are designed to keep you informed and inspired, providing valuable knowledge to help you navigate the ever-evolving digital landscape.
Why is Image Optimization Important to Web Performance
Anyone from a web guru to a casual Internet user can tell you that images for your website are a big deal. But images can do more than just look pretty – they can actually drive more traffic to your website. And you don’t need professional photography skills to bring that attention to your site….
7 Things Business Owners Need to Know About SaaS
Software as a service (SaaS) is something that you need to utilize for your business. Moving into 2018, SaaS is a growing industry that business owners all over the world are taking advantage of. You can grow your company, automate operations, increase your marketing efforts long-term with shorter-term input, and keep financing costs low with…
Avoiding the Three Year Death Cycle of Websites
Many companies make the mistake of creating the perfect website for their business, just to let it sit there unattended for years. As long as it’s out there and not showing an error page, they’re satisfied. But that attitude could be costing you customers. We’ve noticed that every three years customers come to us looking…
3 Google AdWords Hacks To Increase Conversions For The Long Term
Google AdWords is THE online advertising platform to get your product out there in front of millions of viewers and help you edge out the competition online. Whether you’ve already started dabbling in AdWords or are new to the AdWords game, you want to make sure it’s going to provide value and be worth your time. To determine the value…
3 Reasons You Shouldn’t Delay Launching Your New Website
Delaying the launch, or renewing, of a website is a guaranteed way to miss out on customers for any business. While many people who are running businesses are perfectionists and don’t want to launch anything that would be considered incomplete; when it comes to putting out an updated website, or launching one for the first…
3 Ways to Think Like Your Customer for Digital Marketing Success
Sometimes, the most valuable things cannot be measured. Gone are the days of a brand’s marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as it’s based on assumptions. As our CEO Dan Carbone once put it, “It’s really just guessing and testing”. However, the secret to…
7 Tips On Lead Generating Content
Content is king, but what does that mean for you? How will it keep your business moving forward when content writing requires so much time? How will that bring leads in? You’re want to write the best content because you want your customers to find you first, find you fast, and find what they need. Creating valuable content that…
5 Things To Know Before Advertising Online
Online advertising meets consumers where they hang. It’s effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but…
Effective Video Marketing Grabs Attention and Boosts SEO
A television show, movie, video game — they all hold our interest. And, while most of us love a good quality program, even the less-than-stellar options keep our attention at times. Incorporating video marketing into your marketing strategy capitalizes on this draw. Why Video Marketing is Important to You Videos hold human attention longer than…
What You May Be Missing With Your SEO Strategy
Search Engine Optimization, or SEO, is a term is that is used a lot in our online business world. But what does it really mean? There is a heavy emphasis on using SEO to improve our search engine rankings and increase our website traffic, but there is an element to SEO that is often overlooked…
What Can My Business Blog About?
It’s no secret that blogging, or content marketing as it’s also called, is a great way to grow your business and authority. The challenge is coming up with fresh blog ideas on a consistent basis. There are a lot of great resources and tools to help you come up with blog content ideas, but you can also use…
The Fate of Adobe Flash in 2018
For decades, Adobe Flash has been a cornerstone of the web, with the player plug-in doing everything from helping you watch videos to playing computer games. But Flash is on its way out as a technology. Adobe made the decision to phase out the software by the end of 2020. Some browsers are already making the transition,…
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AT VIRTEOM WE BELIEVE IN HAVING THE
Right Ingredients in the Right Order
At Virteom, we believe that marketing is more than just a collection of tasks—it’s a science that requires the right order and the right ingredients to succeed. Think of it like baking: you wouldn’t toss dry flour into a pan, bake it, and then add water afterward. The same logic applies to marketing. Imagine running beautiful ads that lead to a poorly designed website or crafting shallow content that fails to build trust. The results are as ineffective as a cupcake made with the wrong steps.
That’s why Virteom approaches every project with a proven, scientific recipe for success. From creating compelling, customer-focused content to designing high-performing landing pages and developing strategies that convert, we ensure every ingredient is in its proper place. If your marketing efforts aren’t delivering results, it’s not you—it’s the process. Virteom is here to guide you step-by-step toward a strategy that generates trust, engagement, and sales.