Remember when launching a website felt like the finish line? Today it is just the starting gun. The real race is getting found, earning trust, and turning that attention into qualified leads that drive growth.
The Shift Every Business Is Facing
Building a website is no longer the hard part. The challenge is attracting and converting the right customers in a landscape where search, AI summaries, and video are constantly reshaping buyer behavior. That is exactly where we live.
At Virteom, we started in 2012 as a web development company. We grew up inside Dan Gilbert’s incubator and the wider family of companies, learned from straight-shooting investors like Packie Highland, and evolved with our customers. We moved from web builds to marketing, then focused on what matters most today: lead generation. Our sweet spot is helping you get found and get more customers.
Where We Are Now: Lead Generation, AI, and Content That Performs
We have doubled down on three pillars that consistently produce results:
- Lead generation strategy and execution that aligns with your sales goals
- AI used responsibly to scale content and visibility without sacrificing quality
- Original content, hyper blogging, and video that build authority and trust
Hyper Blogging That Fuels Visibility
Hyper blogging is our flagship content approach. It is integrated into our All-in-One offering and our new Focus 365 program. The goal is simple. Answer real buyer questions with helpful, original content at a consistent cadence. This feeds search, supports sales conversations, and positions your brand to appear in AI summary listings.
Video That Accelerates Trust
We produce a lot of video because it humanizes your brand and speeds up understanding. Short, focused videos layered into blogs, landing pages, and social create a powerful flywheel. Your expertise gets seen, heard, and shared.
AI You Can Trust, Used The Right Way
AI is incredibly useful when it is wrangled and used correctly. It should never replace your voice or originality. We use AI to support research, accelerate summaries, and structure information for AI-driven results. The beyond is original content. That is what earns trust today and will matter even more tomorrow.
Products That Keep You Moving Forward
- Focus 365: A year-round program that keeps your content, campaigns, and conversion efforts aligned. Hyper blogging is built in, along with planning, production, and performance reviews.
- All-in-One: A proven bundle for companies that want website, content, and lead gen under one roof. Hyper blogging is integrated here as well.
Both offerings are designed to help your brand show up where it counts, including emerging AI summaries and answer experiences.
What You Can Do Right Now
If you want to turn your website into a lead generation engine, start here:
- Clarify your ideal customer and offer, then map a conversion path with clear calls to action.
- Launch a hyper blogging series that answers specific questions your buyers ask every week.
- Record short videos that explain, demonstrate, and de-risk the decision for your prospects.
- Publish skimmable summaries and key takeaways that AI and humans can understand quickly.
- Commit to original content. It is your signal of authority in a noisy, AI-assisted world.
Our Journey, Your Advantage
We have come a long way since 2012, and we love the work. We are proud of the customers we serve, the videos we create together, and the cool things we build that actually grow pipelines. The future is AI and beyond, and the beyond is original content that only you can create. Keep an eye out for our upcoming prediction on where search and AI are headed next.
Ready To Get Found And Win More Customers?
Let’s build a lead generation system that works every day. Schedule a consultation with Virteom, explore Focus 365, or ask us how hyper blogging and video can accelerate your pipeline. We are here to help you get found and grow.
