How Do You Compete Against Franchises?

How Do You Compete Against Franchises?

Franchises put on their business pants just like everyone else - one leg at a time. But if you’re familiar with franchises, you know they have the resources and efforts needed to garner the strength to compete against small business owners. Suppose you’re a small business owner or just a business owner looking to compete against those pesky franchises. In that case, this is the place for you! 

Try Not To Worry Yourself Too Much

Franchises have big marketing budgets, and they’re paying people to do all the work for them. But in hindsight, that means you can brainstorm your very own strategy that you can use to battle out those franchises and give your business the upper hand! First things first - relax!  

So take your time to come up with marketing strategies for your business. Research the franchise you’re competing with and do things differently and organically. 

Never Underestimate Microsites! 

Franchises can do a lot of things when it comes to marketing campaigns. But if you want to stand out from the crowd, you need to remember one thing in particular - microsites! Microsites allow you to do so much more than you realize. 

You can create beautiful and engaging landing pages with microsites, run tailored ads, and more! So don’t forget to invest your time and efforts into microsites as it could be the end-all-be-all when going toe-to-toe with a franchise. 

Discover More About Beating Out Those Franchises

The Dan & Andy Show is dedicated to bringing you quality, industry-professional information on marketing and business. Click here to learn more. 

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