It means that no matter how much of your resources and capital you put into your website design, it's useless if the website needs optimizing for better performance.
There should be a balance between aesthetics and functionality when making a website, and too much of any of those elements can lead to low lead generation and financial loss.
A website can be pretty and aesthetically pleasing, but it must also be engaging to the user. Many studies suggest that humans respond more to functionality and something they can relate to rather than something superficial, which may be solely based on looks.
When creating a website, you must remember that the resulting site must connect with the visitor, which has proven to result in increased duration at which the visitor is on your website.
The essence of emotionally connecting with a user means creating a website that focuses on performance and relevant content rather than aesthetics.
This helps increase the visitor's interest and would result in higher web traffic as users spend more time on the site. Sometimes, keeping this balance is difficult, so contact us for assistance or fill out the form below.