How Video Marketing will Put You Ahead of the Competition
There’s no doubt that online marketing is changing the game for businesses to be successful and increasing profit. With the advent of cheaper technology and internet distribution, video ads can be a powerful tool in establishing a market presence.
As smartphones and hosting services continue to become more prevalent, video marketing is gaining a strong foothold through increasing consumer response. In fact, Cisco’s “Visual Networking Index” report predicts that, by 2021, video will likely account for 82 percent of all consumer internet traffic.
Many small business owners struggle with managing the realm of internet marketing, either through lack of time or technological understanding of the process. Falling behind in this process can cause a business to miss out on a significant amount of potential revenue.
Virteom, a software service company dedicated to help small and mid-range businesses succeed through successful internet marketing, can help your business develop and distribute marketing videos that allow business owners to take advantage of these benefits.
Video marketing can help your business in the following ways:
- Video Marketing Leaves an Impression
Video Marketing benefits companies in the same way a good commercial does; it is engaging, it is short, it is dynamic and it is visual, it leaves an impression on the consumer. Unlike printed marketing, videos are presented to the consumer. Consumers do not have to make an effort to learn about your product, you present it to them. So, video becomes a powerful tool that can help increase sales. A 2016 report by Wyzowl showed that 77 percent of consumers purchased a product after watching a video about it.
- Video Marketing Makes Having a Social Media Presence Easy
If you have a social media presence, one of the easiest ways for businesses to take advantage of the benefits of video marketing is through these sites. A short video explaining who you are and what you produce can help establish a brand identity and connection to your audience.
Using video to showcase your products and engage with your clients helps you develop relationships with your purchasing public while simultaneously reaching new customers. Studies show that visual content is 40 percent more likely to be shared online.
- Video Marketing can Help you Realize Your Full Marketing Potential
It is easy for a business can incur the expense and time investment of making a video, but not fully realize the full marketing potential it has. To launch a successful video marketing campaign, businesses must be strategic in their application of the tool and the content of the videos.
If you need help developing and implementing a successful video campaign to realize these benefits for your business, contact Virteom. Since its founding in 2012, Virteom has helped many small to midsize businesses develop, launch and expand their internet marketing plans.
