Did You Know PPC Converts 50% Higher Than Organic Traffic?
In today’s fast-paced, competitive business world, everyone is looking for a way to get their name out there. The internet has made this possible, but with so many businesses vying for customers’ attention, how can you make your name known? One effective way is through the use of Google AdWords.
What is Google AdWords?
Google AdWords (now known simply as Google Ads) is a PPC (pay-per-click) model of advertising where businesses pay to have their listings features on Google searches, as well as other Google-related sites.
You see, when a customer runs a Google search, he or she usually gets back thousands and thousands, if not millions, of results. Of course, no one is going to look through all of these, but did you know that most people will not look even past the first page of results? This means that if you’re business is showing up low in the results, like on the second page or beyond, the chances of the customer finding and clicking on your listing are very slim.
To combat this, Google Ads offers businesses the chance to pay a fee and have their listing featured at the top of the first page of results.
Are Google Ads effective?
In a nutshell, yes! While Google is not the only source of PPC ads available, it is one of the most effective. In recent years, it’s been found that businesses make an average of $2 in revenue for every $1 they spend on Google Ads -- doubling the size of their investment. Because Google searches are everywhere, ads displayed reach just about everyone -- up to 80% of global internet users come into some form of regular contact with Google and its advertising.
Combined with results from Google, as well as other providers, PPC-based ads convert, on average, 50% more traffic and revenue than organic traffic. In short, this sort of advertising works.
How Can You Get Started?
If you are just starting a business, then Google AdWords and other PPC campaigns are the way to go. Because they generate leads faster than just relying on word of mouth or SEO, a well-designed PPC campaign can be an effective first step. If you need PPC assistance in Ohio for a new business or website, please feel free to talk to us today to see how we can get your campaign up and running!
Virteom offers many different types of AdBoosts to grow your business. To learn more about our AdBoosts, click the button below:
