What is B-Roll?
B-roll is a fancy term used in videography that simply means anything you want to display on the screen while you're talking off-screen.
Why We Use B-Roll?
Supporting Image
If you were to come in and talk about how great a before and after is of something but you don't show it, your viewers can't get the full effect. With B-roll, you can easily show your customers what you are talking about without them having to use their imaginations.
Help Retain Viewers
It is statistically proven that watching a two-minute video of someone talking is absolutely boring, no matter what the content is about! Without B-roll, you are more likely to lose your viewer's interest, and likely miss out on that conversion.
However, when you provide visuals that show what you are talking about, your viewer rate and retention increases dramatically.
Helps Self-Conscious Clients
Not everyone is comfortable in front of a camera. B-roll can help our self-conscious clients feel more at ease while recording as you won't be on the screen the entire time.
What Can be Used as B-Roll?
- Photos
- Videos
- Animations
- PowerPoint decks
- Charts and graphs
- Demos
- Tutorials or software from your computer screen
- Props
- Lightbox
Struggling with B-Roll?
If you are having a hard time thinking of what to use for B-roll, don't stress! We can help you find the right kind of supplementary material to use in your videos so that you can increase your viewer retention and create more conversions!
Fill out the form belowt if you have questions about your B-roll or if you are experiencing difficulties thinking of what to use for your videos.
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