One of the most powerful tools for your small business doubles as a noun and a verb: Google. On any given day, how many times do you use Google to quickly look something up? How often have you heard someone say to someone else, “Just Google it”? The behemoth tech company rakes in more than $60 billion a year thanks to its ad banners (and hundreds of other endeavors) and has one of the simplest tools available to help intrepid entrepreneurs everywhere: Adwords. You have no doubt heard of Google’s Adwords services. Here are a few reasons your small (or even medium to large) business nees Google Adwords!:
This alone is worth the cost of Google’s advertising service. Using Adwords will help ensure first page returns for your ad. “The best place to hide a dead body is on the second page of Google because no one will ever look there.” This is a joke, of course, but it’s so true. Think about your own Google searches. Have you ever clicked beyond the first page, let alone the second page? A recent study indicated that only 8% of searchers ever click beyond the first page. So, if you are hoping to actually have people see your ad, nevermind even visiting your page, swallow the pain and spend that little extra. It will return to you many times over.
What’s true in real estate applies to your digital footprint as well. Google’s Adwords allows you to apply a specific geographic radius to your advertising. This is fantastic because not only does this mean that people in your geographical area will see your ads, it ensures that you aren’t paying to advertise to people outside of your target zone. Why should you pay for your ads to appear in New York if you’re a small business in Ohio? That doesn’t make sense, and costs you lots of money.
Through Google Adwords you're able to gain key insights about your audience you wouldn't have been able to through limited consumer surveys and interviews. Google Adwords instantly provides access to see “ads clicked, keywords entered by website visitors, cost of clicks and much more.” Google Adwords audience insights can help you get a better understanding of who your current customer base is and even learn who possible customers are. These insights can help you with your market research and SEO.
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