Boosting your company’s position in search engine results can lead to heightened exposure, and ultimately more sales. If you aren’t on the first page of search results, your customers simply may not find you. Making sure you keep search engine optimization (SEO) in mind when updating your website and creating content is the key to improving these results. In the industry, SEO is many times seen as a very complicated task that takes years to master. Many companies go as far as hiring an online marketing expert to consult on the task. This can be very expensive and isn’t necessary to see results. With these 12 easy techniques, you’ll be able to SEO optimize your site and your content, without spending large amount of money on an SEO expert. It’s important to remember that showing up on the first page of search engine results won’t happen overnight,but consistent application of these strategies will make a huge difference over time. 1. Blog posts need to be aimed at your customer Writing content that speaks directly to your customer’s targets will help with your SEO. If you begin to write blogs for your audience, your posts will answer questions they’re typing into search engines – allowing them to find you. Your posts need to be about products and services that are valuable to your potential customers. 2. Create valuable content Links to your site are a huge factor when it comes to your ranking on search engines.