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Month: December 2018

2018: Year in Review

By Olivia Justice
December 28, 2018 Category: Year In Review

Have you heard about hybrid blogging? Hybrid blogs were created to engage our customers in what were doing: it gives you a behind the scenes on how we make it all happen. In this video, Ted and Dan discuss the improvements weve made in 2018 that will have an impactin 2019. Watch or read the transcription below! Do you want to have a great 2019? Do you want more customers? Now is the time to start setting your marketing and sales goals, and creating a plan for success. When it comes to planning the year ahead, we want you to think about the following things: Your budget How you spent your money last year How youre going to get noticed above the competition. Standing Out from theCompetition in 2019 Were bombarded every day with so many marketing materials: images, social media postings, advertisements and videos how do you break through the noise? Virteom has therecipe to stand out and weve got the tools and some technology to help. How does Virteom stand out from the crowd? To

Category: PPC

What Can PPC Do For Your Online Marketing?

By Virteom
May 17, 2018 Category: PPC

At first blush, Pay-Per-Click (PPC) seems like a simple way to garner marketing exposure for a nominal cost. Marketing agencies in the know have discovered it is much more. Your SEO effectiveness, Organic Search Rank, and advertising ROI grow by leaps and bounds with the application of a well orchestrated PPC campaign. Not convinced? Heres how it works its marketing magic. ppc ads IncreaseVisibility Your PPC uses similar target keywords to SEO for your original content. Instead of playing a game of pin-the-tail-on-the-donkey with the right keyword combinations, your PPC ads jump to 2nd or 3rd on most search engine results pages (SERPs) when you hit on that winning combination. You dont have to be number one if your ad comes up above the fold below the top result. This is highly coveted space, and if your SEO keywords for your content and the PPC align well, you will start seeing more above the fold time. More visibility means more clicks, and those clicks directly translate into leads

5 Things To Know Before Advertising Online

By Virteom
February 06, 2018 Category: Marketing101, Online Advertising, Google AdWords, Social Media Ads, Advertising, Paid Ads, PPC

Online advertising meets consumers where they hang. Its effective and its success continues to grow with the explosion of technology and SaaS platforms. There are hundreds of strategies to online advertising and many places you can post ads. So where do you start? Your Online Advertising Options There are many places to advertise online but for our purposes here, we are going to break it down into two ad types: Passive and Active Advertising. Think about these from the customer perspective; are they finding your ads in passing or are they searching for the answer? Active Advertising Active advertising means that the user you reach is actively looking for a solution to a problem. These are typically Search Ads but can also be found on sites like Yelp or Angies List. Have you noticed the results labeled Ad at the top? Search engine ads come up when you search for something on Google (or any search engine) and are based on PPC (Pay per click). Something to keep in mind here is that