Blog - Month: November 2017
Month: November 2017
Why is Image Optimization Important to Web Performance
Anyone from a web guru to a casual Internet user can tell you that images for your website are a big deal. But images can do more than just look pretty - they can actually drive more traffic to your website. And you don’t need professional photography skills to bring that attention to your site. All you need are a few tricks to optimize your images. While adding a picture to your website is a breeze, it takes a little more work to get the full optimization from your image. When you’re ready to upload your picture, keep these tips in mind: 1. Name Your Images When you go to upload your image, it’s label will default to whatever name your camera or the stock website gave the file. While it may seem tedious, take a moment to rename your file with descriptive words in order to help your webpage rank higher on search engines. Bots crawling through pages pick up on image file names just like they would text, and they will be more likely to pick up a filename like your-product-here.jpeg over a hodge podge of letters, dashes and numbers. To get the most from your keywords, use Google analytics to find the most search phrasing for the terms you plan to use. Virteom Tip: When naming your images refrain from using spaces or special characters. It is best practice use dashes (-), underscores (_) or camelCase in place of spaces when naming photos. 2. Remember the Alt Tags Alt Tags are the text alternative for images when a browser can’t render them, and can
Why Having a Website is More Important than You Think
With social media being all the rage, the temptation to think that a Facebook page is all your small business needs is common. After all, with limited staffing it proves difficult to stay current with these applications. Why add the work and cost of a website to the mix? The truth is that a social media presence is not enough to market your company. Yes, social media proves a hefty tool in your marketing strategy. However, you need a web presence to capitalize on and boost your social media / Facebook presence. Let’s take a closer look. Rent vs. Own Ultimately, with social media, you do not own the space. This fact means that changes to the platform are made without your approval or even your liking. These changes may impact your business negatively and unfortunately, you have no say. A website on the other hand is owned and controlled by you. If an aspect of your site is not seeing good returns, you change it or have your web development team fix it. If your consumers express trouble with parts of your website, it can be changed. If your audience calls for a different look, interface or format, it can be fixed. With a website, you’re in the driver’s seat. You control exactly what your customers see – instead of getting lost in the mix of Facebook timelines and Twitter feeds. Let’s face it – it’s easy for your content to get lost in the stampede. A dedicated website allows you to talk about all things ‘you’ and targ
