Blog - Month: January 2018
Month: January 2018
3 Ways to Think Like Your Customer for Digital Marketing Success
Sometimes, the most valuable things cannot be measured. Gone are the days of a brand’s marketing strategy being only about the metrics and products or services. Marketing can be an impossible game to play as it’s based on assumptions. As our CEO Dan Carbone once put it, “It’s really just guessing and testing”. However, the secret to success here can be simplified; Think Like Your Customer. Many businesses know that this is easier said than done, but once you have it down, everything falls into place. Many companies put a lot of resources into finding out their target market, the ideal customer. Some companies, don’t put a focus on determining their buyer personas at all. Whether you have or have not pinpointed who your true audience is, understand that knowing who they are and how they behave is half of the battle. You have to put resources & diligent effort into understanding who the people are that you will truly help with your business. Once you know who your buyers are, the rest flows naturally, but how do you predict what your customer will search for? What is their primary motivation for clicking the “Buy” button? Why are they looking for your product in the first place? Determining how your customer thinks sounds difficult, but doesn’t have to be. These are the types of questions you need to ask, questions that lead you to learn your buyers’ behavior. If you are able to learn about your buyers’ be
